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According to Userpilot’s SaaS Product Success Metrics Benchmark report , Fintech and Insurance companies had the second-lowest activation and adoption rates of all industries. This is because the client onboarding process in financial services faces unique challenges. What are they? Let’s get started.
TL;DR Customer retention is your ability to keep users using the product. Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth. Retention makes businesses more profitable by reducing the CAC and making account expansion easier. You will also learn how to implement them with Userpilot!
Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it!
Free up support staff to focus on more complex issues by also adding self-service resources. TL;DR In-app support in SaaS refers to the servicefeatures that customers can use to receive help directly within the product interface, besides connecting with your customer service team.
Product managers (PMs) are ninjas of aligning people, management, and processes. No product tool or template can save you if you’re not killing it in these three areas. The best product managers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.
Happy customer service can be the difference between inconsistent revenue and a good bottom line. When users are delighted with your product experience, they engage more and tend to renew and even upgrade their accounts. Positive word of mouth from loyal customers. Use onboarding checklists to set users up for success.
But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. To improve LTV, make use of secondary onboarding, a help center, qualitative microsurveys and helpful content. What is LTV – Lifetime Value?
Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? We know it can be daunting to pick just one tool, that’s why we’ve created this listicle and compared 10 top tools and their features side by side, helping you make a faster decision.
What help desk metrics should you use for your SaaS business to track your customer support team performance and see how often your customers need help? In this article, we will talk about the most important help desk metrics, and how to measure and improve them to achieve product growth. What are help desk metrics?
Let’s face it: an onboarding tour is a key to unlocking your product’s sustainable growth. Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time product feedback for your product teams. What is an onboarding tour?
User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? Measure your results with productanalytics and keep improving. Why is user adoption important?
Are you making the most out of your customer experience analytics? The data you receive from CX analytics enables you to reduce customer churn, increase customer satisfaction and retention , and help you identify the areas for product improvements. What is customer experience analytics? What’s the value of it?
User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? Measure your results with productanalytics and keep improving. Why is user adoption important?
Can marketing resource management help streamline your product marketing processes and workflows? This results in consistency in content output, including blogs, in-app communication , messaging, positioning , and brand voice. Key features of marketing resource management (MRM) software. Userpilot interactive onboarding flows.
Creating a positive fintech customer experience for every lead who walks through the door of financial institutions is easier said than done. Userpilot, Zendesk, and LiveAgent are the three best tools to consider when trying to improve the customer experience for those using your fintech products or services.
It’s no longer enough to attract new business; the key to sustained success is keeping your existing users engaged and satisfied in the long run. However, with a good product and a combination of the right retention strategies, it’s possible to retain a high percentage of your users. Pair free trials with product demos.
How to track customer experience metrics. 15 B2B customer experience best practices that drive business growth. B2B customer experience is all of the interactions that a customer has when interacting with a business-to-business (B2B) company. Why customer experience is an essential ingredient for retention and revenue.
Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Personalize the onboarding process according to users’ JTBD. Help customers gain full value from your product. Userpilot’s many features help you implement robust personalization strategies.
That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.
Engaged users are receiving repeated value in your SaaS leading to increased product adoption, retention, and more revenue. Front-facing online engagement tools help bolster your brand identity and positioning. Personalized onboarding can reduce churn by keeping users highly engaged. What are engagement tools?
You should consider upsizing your support infrastructure when taking investments from venture capitalists, entering new markets, or introducing new feature sets to your product. Setting standards and KPIs that measure support quality will ensure that your team members maintain a consistent standard of service as you scale up.
Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.
A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. Make it an instruction manual, not a poem.
It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. This includes data from your analytics tools (e.g.
For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Provide convenient self-service support.
Let me guess: your product adoption needs a boost, so you're looking up customer activation examples from SaaS businesses like yours. You'll see what's working for them and how you can implement them for your business to drive growth in your company. Miro uses feature announcements to engage existing users.
And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a ‘vanity metric’ though – when cross-referenced with what the users do, NPS can be used to conclude what user adoption scenarios actually make the users happy. Should I use NPS?
Let’s face it: qualitative data analysis is vital to understanding why users act in a particular way and how they feel about your product in a way that quantitative productanalytics can’t. This article will teach you how to analyze qualitative data to inform product development and improve the product experience.
Investing in customer delight is a great business strategy to: Engage customers until they become loyal promoters. Drive positive WOM. You can’t measure customer delight with one metric. Instead, you can track the following metrics to get the full picture: NPS , so you can see how many loyal customers you’ve built.
Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality.
Metrics to measure the success of your automation efforts. Create interactive product demos to enhance customer experience. Also, embed your video tutorials in your resource center so customers can visit anytime. Key metrics to measure the success of your automated customer retention strategy: Customer retention rate.
Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. Other important metrics related to churn and retention efforts. Wondering how churn rate vs retention rate are different?
Product-led growth is launching SaaS companies to success faster than ever. Unfortunately, if you’re a product leader or manager who’s in charge of building your product-led growth strategy from scratch, you may feel overwhelmed. . Enter productanalytics, the secret to building your own product-led machine.
Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. Let’s consider the three of them.
An in-app survey is a short questionnaire triggered contextually and used to collect specific customer feedback about the user experience or the product. Well-executed visually and triggered contextually it can provide your product team with valuable feedback. Was your feature update smooth ? What is an in-app survey?
If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention. Test product-market fit with PMF surveys. Satisfied users into advocates for your product.
Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.
If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.
We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.
Finally, analytics can help you understand how your resource center is performing, which of the content you’ve published is working, and what needs to change. There are many metrics to explore. Userpilot has hundreds of positive reviews: it’s a powerful platform available at a range of viable price entry points.
Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. Use colored buttons, animated videos, and product screenshots to create visually appealing landing pages. Link to relevant subpages to help prospects learn about your service and discover more features.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do you hit #1 on Product Hunt? Product Hunt is one of the most effective ways to get early users for a product. Below, Leo shares the seven things you need to get right to win on Product Hunt, and five myths.
Nowadays, it’s not enough for SaaS companies to provide their users with the necessary features and services and help them out when they have questions. Meanwhile, reactive customer service is when you wait for a customer to reach out with an issue. Here are some benefits of proactive customer service.
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