This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Every team — from product to marketing, and IT to engineering — is generating data. A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. What Technology Do You Need in Your Stack?
If you’re here looking for a tool to implement customer self-service portals, chances are you’ve been struggling to build one by yourself. Thankfully, there’re simple solutions in the market that can help you create an efficient resource center, that integrates smoothly and is 100% self-service.
With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing?
Reveal Embedded Analytics. By integrating an embedded analytics solution into your own software, SaaS, Angular application , or other apps, you can greatly improve your existing product’s value proposition. . Here, we’re going to cover all of the do’s and don’ts when embedding analytics into your applications. .
Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. Let’s be straight about this, I’m not a big fan of using email as a marketing channel – who wants to get more email?
Reveal Embedded Analytics. Choosing the right embedded analytics platform for your business needs is paramount. Table of contents: What are embedded analytics platforms? Embedded analytics benefits Top 7 embedded analytics platforms Reveal Looker Toucan Sisense Logi analytics Tableau Power BI.
Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? Example 1: Messenger home focused on sales and marketing. Or so we thought.
In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. As smartphones increasingly become central to the routine life of the modern person, in-app messaging enables you to engage your audience with just-in-time support. Intercom – best chatbot tool for in-app messaging.
By analyzing user behavior patterns and uncovering valuable insights, behavior analytics tools enable businesses to design strategies that drive retention and business growth. Discover the cutting-edge of behavioral analytics tools! Behavior analytics tools empower companies to make effective, data-driven decisions.
According to an eConsultancy report , for every $92 spent acquiring prospects only $1 is spent converting them. The average conversion rate for your typical marketing stack – things like forms, paid advertising or mass email – hovers around the 2% mark. Automatically message visitors on your website. Learn more: . Learn more:
Google Analytics as Your Default Platform? As a product manager, the impact of your business decisions will be measured by your product’s front-end data. It is your obligation to be able to implement an analytic platform, analyze the data and present your findings. In-app Services. Crash Reports. A/B Testing.
Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile app market increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness. billion in 2024. Optimize user journeys.
These live chat stats will show you the conversion power of messaging. According to an eConsultancy report , for every $92 spent acquiring prospects only $1 is spent converting them. The average conversion rate for your typical marketing stack – things like forms, paid advertising or mass email – hovers around the 2% mark.
In July, newly released research from Harvard Business Review AnalyticService, sponsored by Intercom, revealed what we’ve all been thinking – customer engagement is the key to retention and loyalty. Increased response rates, efficiency, and personalization: Welcome to July’s edition of Built for you.
Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.
Leverage targeted in-app messaging to announce new features, drive upgrades, and overcome user friction. Create comprehensive self-service resources to enable users to solve problems independently. Use predictive analytics to identify and proactively address potential churn risks.
Here are 10 possible contenders for the title, covering multiple use cases, from customer engagement through analytics , customer relationship management, experimentation, and digital experience optimization. Intercom integration enables sending personalized messages and triggered experiences based on Mixpanel product usage data.
What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. NPS scores or bug reports).
One retention tactic that works particularly well is lifecycle messaging: contacting users with in-apps and emails they will get value out of, based on their actual experience of using, or in most cases not using, your software. Best of all, to create these message schedules you don’t need a “retention hacker”. Retention isn’t binary.
Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. This will help you optimize messaging for both new prospects and existing customers.
Let’s take a look at how connecting user onboarding tools to Intercom can power up your onboarding flow, plus get the details on our favorite integrations for extra features like videos, surveys, analytics and support. Customize your video player with options to embed calls to action like signup forms or links. How about videos?
B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.
SmartTips and ShoutOuts are on-screen WalkMe’s UI patterns for in-app messaging. WalkMe supports analytics features such as Tracked Events, Session Streams, User Recordings, and AI Predictive Analysis to gain actionable insights into user in-app behavior. The relevant features include: Management dashboards.
Embed a how-to video within your doc for a speedier lesson. When we created our best practices guide to using Product Tours , we interviewed relevant teams – like our Product Marketing and Customer Engagement teams – to learn how they were using Product Tours to proactively inform, educate, and onboard new users. Let them scan.
Google Analytics is the best web analytics software. ActiveCampaign is one of the best SaaS marketing tools. These tools offer features like onboarding checklists , in-app messages, and product tours among others, for converting and retaining users. You can also create custom dashboards using metrics of your choice.
Another way to make the sales process more PLG is by adding self-service elements wherever it’s possible, like a resource center for after-hours support. To aid feature discovery , use contextual in-app messages that show users the relevant features at the exact moment when they need them. Welcome survey created in Userpilot.
Having a hard time choosing the perfect customer self-service software? This article covers: Key benefits of the self-service method. Important features to look out for in a self-support tool. Good customer self-service portals help to: Answer customer queries instantly. Offer 24/7 support.
From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. Nearly 85% of marketers now use AI to write content. AI-powered product localization makes it more accessible and user-friendly across global markets. About 73% of U.S.
Knowledge base software, also called help center software, helps you create, organize, and manage self-service content. A knowledge base software helps you provide on-demand self-service support to your customers at any time. There are numerous knowledge base tools in the market. Let’s dive in.
It lacks analytics features, customization options, and overall it might not be worth the price for some companies. If you’re getting started on surveys, SurveyMonkey can be a starting option if you want to improve customer experience, employee experience, or conduct market research. Userpilot feedback analytics.
Let’s dive into what direct data capture includes, discuss some methods for it, and explore tools that will empower your product analytics efforts. Track user behavior inside the app using an analytics tool. Delve into your customer service interactions. Google Analytics – bets for collecting website data.
Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? HubSpot Service Hub is a customer relationship management platform that allows businesses to streamline customer communications. We’ve got you covered! Integrations.
Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.
Deliver exceptional customer support using AI and self-service resources. Identify friction points through analytics like a funnel or path analysis. Localize product experiences for different markets to increase inclusivity and usability. Ensure clear and consistent product messaging through quality copywriting.
Today’s SaaS market is highly competitive, and in this industry with a lot of similar products and prices, superior customer service makes all the difference. Add self-service support and use AI to show learning modules based on user needs and segmentation. How is AI changing customer service?
Looking for an effective selfservice support tool and wondering if UserGuiding is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether UserGuiding is the ideal choice for your selfservice support needs. Let’s get started!
Looking for an effective selfservice support tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your selfservice support needs. What does self-service support entail?
In this article, we look at 10 product analytics tools that you should consider when making your choice. Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback.
Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!
The first strategy is we can let people opt in to customer interviews while they’re using our product or service. We see this already, almost every product embeds a Net Promoter Score (NPS) question or a CSAT question where we ask, How satisfied are you with the product? Your messages are not specific enough.
Looking for an effective selfservice support tool and wondering if Intercom is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Intercom is the ideal choice for your selfservice support needs. Let’s get started!
Users don’t want to wait for ages for customer service agents to respond. Deliver proactive support and self-service options for the best customer experience. E-commerce businesses already use these tools to improve engagement. SaaS businesses are next. Results from the State of SaaS Onboarding report.
In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. What is customer engagement marketing?
From content creation, localization, image and video generation, or analytics, today we’ll be looking at the best tools that can help streamline various processes in just a few clicks! AI tools can help you with content creation, image generation, localization, SaaS marketing, email automation, and data analysis.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content