UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

User Testing 78

User Testing Product Research Market Research Research Software 78

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Intercom, Inc.

APRIL 7, 2020

For video marketing software Wistia , they’re doubling down on educational resources that take a “help first” approach. On top of that, our Customer Education team is building the Miro Academy where people can find video courses and webinar recordings to help them learn how to use the product. A note about methodology.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Product Innovation Educators

JULY 29, 2024

It highlights the need for education and training in customer-centric innovation methods. He began his career as a mechanical engineer, product planner, and market researcher for IBM and founded his consulting firm, Strategyn, 10 years later, which has helped leading companies generate billions of dollars in revenue growth.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

Mind the Product

AUGUST 9, 2017

If the market is better educated, there will be direct benefits to the technology roadmap and product pricing. Product managers can directly impact their own product revenues, customer base, and speed to market through education. Have an integration strategy. Your job doesn’t end with the sale, though.

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Management 156

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

Product Research 183

Product Research User Testing Marketing Weak Development Team 183

Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. “What emerged from our research is a modern playbook for support” What emerged is a modern playbook for support.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

The Product Coalition

FEBRUARY 23, 2024

Let’s go over some interview tips: Understand the Product Lifecycle: Familiarize yourself with the end-to-end process of product management, from ideation and market research to launch and iteration. I also thank Product Coalition founder Jay Stansell , who has provided a collaborative product management education environment.

Analytic Tools 143

Analytic Tools Data Visualization Research Software Feedback Software 143

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

Research Software 142

Research Software Product Management Product Manager Management 142

Userpilot

SEPTEMBER 16, 2024

Let’s explore four real-life examples of how top SaaS companies implemented market development strategies to expand their reach and grow their user base. Slack localized its product for international markets, boosting its global user base. Canva launched a tailored product for educators, expanding its reach into the education sector.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

AUGUST 23, 2023

Here is the typical career path for product analysts: Junior product analyst (entry-level) Senior product analyst (mid-level) Product manager / product insights manager/data scientist (senior-level) There are no strict educational requirements to become a product analyst. Product analysts are now at the core of product development.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Mind the Product

NOVEMBER 1, 2017

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. It helps your team by. forming a specific, consistent understanding of your audience among your team. showing a human “face” to create empathy. The Process.

Construction 139

Construction Workshop User Testing Customer Experience 139

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. Plus, they’re spending on hiring staff and keeping them engaged and educated. Making Room for Education in the 2022 Budget. But product team members themselves can also benefit from ongoing educational opportunities.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

The Product Coalition

NOVEMBER 27, 2023

Other major conclusions from the study include: Because of its small market size, restricted growth, and growing rivalry, the restaurant business is not a good fit for Vertical SaaS. The education industry has a sizable market, but expansion is constrained by intense competition and fewer opportunities.

Research Software 146

Research Software Feedback Software Reporting Tools User Testing 146

Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. How do they describe the category? What features are most appealing?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

OCTOBER 29, 2023

Make sure your marketing copy communicates your value proposition clearly. By educating your customers , you allow them to discover the full potential of the product and learn how to use it. Market research Market research allows you to understand your target customers and the competitive landscape.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

NOVEMBER 2, 2022

To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Invest in customer education throughout the entire user journey. Do some market research to identify killer feature ideas for your target market.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Intercom, Inc.

OCTOBER 15, 2020

. “T he reality is, the company is trying to educate us about their world and their product and I really don’t want to know. But the reality is, the company is trying to educate us about their world and their product and I really don’t want to know. I think the other part is marketing. I don’t.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

The Product Coalition

MARCH 19, 2021

age, race, gender, career, education level, income) Define what a typical buying process looks like for your buyer?—?do During your target market research, you identified some of the common problems your audience has and how your product might address relevant issues. do they read reviews, purchase through social media apps?

Development 133

Development Product Research Research Software Technical Review 133

Product Management University

MARCH 30, 2017

In this case, there’s tons of market research already out there to answer these questions. 4. Communicate & Educate. Now that we have the specifics — the top 3, 5 or 10 things that make healthcare so expensive and why they exist — it’s time to educate and communicate in a language all Americans understand.

Healthcare 100

Healthcare Product Management Product Manager Data Visualization 100

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. This goal is specific and measurable (20% increase in MRR).

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JANUARY 14, 2024

A product manager is a multidisciplinary role that involves overseeing all aspects of the product management process , from market research and discovery , through product ideation , launch , and beyond. However, having the right education and experience can help you land your first PM job. What is a product manager?

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. These are the ones you can acquire through education and experience. Conducting market research As a product manager, your job is to shape the product vision and strategy.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Market research and customer discovery help validate ideas and make sure the market is ready for the product. If the market is not ready for your product, you will need to spend a lot of time and money on customer education.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

MAY 8, 2023

Creating valuable content that educates customers, helps them discover new features, and keeps users engaged will pay dividends for your software company in the form of higher revenue or adoption rates. As important as customer education is, it can often still be overlooked or undermanaged by SaaS companies.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

JULY 10, 2024

Partner with complementary SaaS businesses for co-marketing campaigns and offer integrations to reach wider audiences and enhance product functionality. Host webinars with insights, product demos, and educational content to engage users, answer questions, and showcase product value.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JANUARY 17, 2024

Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities. Use content marketing and SEO to educate and attract potential users. Ultimately, it will also help you recognize untapped opportunities and expand into new markets.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

The Product Coalition

APRIL 28, 2023

Another field chatGPT can help with is market research — as product managers, we constantly need to understand the personas and the business funnel.

ChatGPT 97

ChatGPT Reporting Tools Feedback Software Research Software 97

Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

AUGUST 22, 2024

She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. Join Maja Voje’s upcoming “What is the Go-to-Market Strategy for AI Products” talk. How did Maja Voje get started in growth marketing?

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

JULY 16, 2024

Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Here’s a roadmap to guide you on this path: Solid educational foundation : Obtain a bachelor’s degree in computer science or a related field to grasp the fundamentals of product development.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Intercom, Inc.

AUGUST 8, 2019

She now leads the customer experience team, overseeing the help center, localization, user education and the app directory. One of the things that I found helpful is reading some market research. Lane has such an interesting story: she joined Slack as the 50th employee back in 2015, when the support team was just eight people.

Customer Experience 168

Customer Experience User Testing Research Software Data Visualization 168

ProductPlan

MARCH 5, 2021

However, more often than not, there is no mention of education requirements with this senior role. Common educational background requirements include a Bachelor’s in mathematics, statistics, or computer science. Drive market research, user research, data analysis, and user testing that informs product requirements to build products.

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User Testing Product Research Product Management Product Manager 132