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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Who is Maja Voje? Background, Books, Podcasts, and More

Userpilot

Maja has a solid educational foundation. In 2019, Maja expanded her influence as an advisor, working with EKWB, a global leader in PC liquid cooling solutions, where she supported the company’s growth in enterprise and mass-market segments. Join Maja Voje’s upcoming “What is the Go-to-Market Strategy for AI Products” talk.

Books 88
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How Can CRM Marketing Help Predict A Customer’s Needs?

The Product Coalition

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Why do enterprises need to predict customer behavior? So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. Sales-led growth may be more suitable for complex and enterprise products and highly regulated markets. Marketing-led growth vs. sales-led growth.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. It’s a case of trying to be everything to everyone.

Marketing 147
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Product Executive in Residence, Brian Nejmeh Discusses Product Management at CMU

Product Management Unpacked

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula.

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

Creating valuable content that educates customers, helps them discover new features, and keeps users engaged will pay dividends for your software company in the form of higher revenue or adoption rates. As important as customer education is, it can often still be overlooked or undermanaged by SaaS companies.