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What is Product Management in Tech: Guide to the Role Of A Technical PM

Userpilot

A traditional product manager prioritizes understanding customer needs and market trends. On the other hand, a technical product manager brings in-depth technical knowledge to guide the development process , often working closely with engineering and design teams. Develop the product vision and expand on the strategy.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.

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Why Customer-Centricity Matters in Product Management

Ronke PM

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

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Product Marketing Strategy: Definition, Steps, and Examples

Userpilot

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product.

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Product Manager Job Description and Templates

Userpilot

TL;DR A product manager (PM) is a professional who identifies customer needs and defines what a successful product looks like to the broader business objectives. A product manager (PM) is a professional who identifies customer needs and defines what a successful product looks like to the broader business objectives.

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How to Become a Product Specialist [+Tools and Resources]

Userpilot

Embarking on a career as a product specialist involves a combination of education, skills development, and practical experience. If you want to pursue a career as a product specialist, the first step is to get a bachelor’s degree in business, computer science, marketing, or a related field.