Gainsight
AUGUST 14, 2019
Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges. You then have to optimize users’ ROI, increase adoption, and accurately discover your customer journey bottlenecks. Which features bring the majority of revenue?
Folding Burritos
DECEMBER 4, 2019
I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? I get back all sorts of replies, but by far the biggest issues are about prioritization, in some shape or form. Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different.
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Strategyzer
OCTOBER 30, 2019
Can a team of talents who are suspicious of each other solve complex problems together and innovate? The answer is simply, no.
Roman Pichler
FEBRUARY 4, 2019
Listen to Understand, not to Answer. “Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People. It’s true: We often listen with a specific goal in mind, with the intention to reply, to share our perspective, or to convince the other person. As a consequence, we don’t pay full attention to what the other person is saying or filter what is being said; we only hear what supports our view.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Mind the Product
OCTOBER 10, 2019
Today is World Mental Health Day , and as we both struggle with mental health it’s a good opportunity to speak out and reflect on the issue of mental health at work. In this blog we’ll share our own personal experiences, and consider how mental health problems such as imposter syndrome, anxiety, depression, or stress affect us as product people.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
UserVoice
DECEMBER 26, 2019
While a technical background is a mandatory prerequisite for becoming a product manager, there are some technical skills worth having in your toolbox as a PM. The good news is you don’t need to go back to school to master these technical competencies either. The skills we’ll discuss in this article won’t put you in competition with your engineers or make you smarter than your system architects.
Ask Benny
DECEMBER 31, 2019
Free your time to be more strategic Requirements are overrated In Are Requirements Overrated and Your Role is not to Write Requirements I explained why writing requirements should be a minimal task. I talked about 3 major reasons why it is good for everyone: Your time is valuable. Every minute you spend in perfecting the details of a solution, for a problem you already know you need to solve, is a time you don’t spend trying to find the next one.
Intercom, Inc.
AUGUST 7, 2019
A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal onboarding experience is a short, easy and frictionless path to finding value. Of course, many products have unavoidable complexity. If getting started with your product requires new users to install software, invite colleagues or message customers, then the path to value may not seem as short or straightforward.
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Userzoom
AUGUST 21, 2019
Speaking to users, whether for research or testing purposes, provides invaluable insight into how people behave and what they need. The more users we speak to, the more we know. But even the best of us will face some hard truths from users no matter what stage we are in our career. Testing designs, whether it’s the first time or the 100th time, can be an incredibly eye-opening experience.
Userpilot
JUNE 10, 2019
Product led growth marketing is like the business equivalent of really great storytelling. And that is ? Show don’t tell. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing.
Brian Balfour
JANUARY 24, 2019
Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Why? Because they've done the exact opposite of what most do for product and feature launches.
bpma ProductHub
OCTOBER 13, 2019
by Daniel Shenfeld – What’s so transformative about artificial intelligence (AI), anyway? Artificial intelligence (AI) is regularly breaking new ground, from DeepMind’s AlphaGo Zero teaching itself to play Go and beating human champions to text-generating algorithms so powerful that their creators at OpenAI decided not to release them publicly for fear of malicious use.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Product Coalition
JANUARY 13, 2019
Great engineers leave when they are no longer excited by an opportunity. These engineers are in demand, they have other companies constantly knocking on their doors, pitching them exciting opportunities, as well as money, in an attempt to convince them to leave. Given that cutthroat environment, how do we, as product managers, contribute to a strong engineering culture?
ProductCraft
SEPTEMBER 30, 2019
Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to pick. Read more » The post How to Stay on Course During Product Discovery appeared first on ProductCraft by Pendo.
Product Management Unpacked
JULY 11, 2019
Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Modern product management started in 1931 with a memo written by Neil H.
UX Studio
APRIL 16, 2019
The term “design” often describes a visual output – a form, colour, texture, layout – or a styling activity. In other cases, the meaning of design goes beyond a product’s appearance, also referring to how it works and its functionality. In this article we discuss how design transforms organisations and inspires innovation. Get ready to dive into the world of innovation by design.
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Lead on Purpose
FEBRUARY 23, 2019
Guest post by Jesse Nieminen We’re living in an age where many industries are facing big changes. To thrive, or even survive, most companies need to find ways to innovate. Yet, most companies fail to do that.
Melissa Perri
OCTOBER 31, 2019
A while ago, I was interviewing a VP of Product candidate for a client. They were on the case study portion of the interview, where they had to prioritize major initiatives for the company. We explained that the objective wasn’t to get the prioritization completely right, and it was more for us to understand their thought process. They had access to any people or any data they needed from the company.
Intercom, Inc.
DECEMBER 10, 2019
Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. We’ve been thinking deeply about how to make this change in our own organization, with Des and Paul leading our discussions about it.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Piyanka Jain
MAY 2, 2019
Do you need to be able to code in R, Python, or any other programming language to put Data Science to work for you? The answer is NO! Continue reading on DataSeries ».
Alchemer Mobile
JANUARY 17, 2019
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers.
bpma ProductHub
DECEMBER 1, 2019
by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering. Whether it’s guiding content creators, generating a story for sales, or translating developer-speak into business terms, you’re at the nexus of an array of cross functional activities.
Roman Pichler
JUNE 4, 2019
What Product Roadmaps Are (in a Nutshell). To start with, let’s briefly recap what a product roadmap is. I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months. I find it helpful to use the product roadmap so that it connects the overall product strategy with the product backlog, as shown in the picture below.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Product Talk
OCTOBER 9, 2019
Last month, I spoke at the Business of Software (BoS) conference in Boston. BoS has been on my short list for a very long time and it did not disappoint. Mark Littlewood , the organizer of the event, does a fantastic job and it shows up in every little detail of the event. The audience is made up of entrepreneurs. Most seemed early in their entrepreneurial journey, but there were plenty of experienced folks as well.
The Product Bistro
APRIL 7, 2019
An interesting topic today, what it must be like to sell to someone who lives and breathes products, and all aspects therein. This post revolves around selecting a realtor as the trustee of my Stepfather’s estate. Synopsis: In late 2018, my Stepfather, my father figure for over 40 years, passed away. He had been ill […].
Product Management Unpacked
MARCH 12, 2019
Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac. All six of the examples he uses are women in product management.
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