TechEmpower - Product Management
JULY 24, 2023
At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. It’s part of our job to ask questions about their plans, challenge their assumptions, and suggest paths to success. The conversations are interesting and varied because they’re about new, exciting, different things.
The Product Coalition
FEBRUARY 20, 2023
Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. A lot of startups think they have PMF and try to enter the growth phase prematurely — usually due in part due to VC pressure to grow or simply not having a way to measure and validate how strong your PMF is — which can be disastr
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The Accidental Product Manager
OCTOBER 30, 2023
The Metaverse has arrived, are you ready for it? Image Credit: Juska Wendland Ok, so I think that we all have to agree: the metaverse has arrived. For anyone who didn’t realize that Facebook has renamed themselves to “Meta”, the metaverse is going to be a big deal. If you enjoyed the book / movie “Ready Player One” you know what I’m talking about.
AB Tasty
FEBRUARY 27, 2023
Let's examine the 5 mandatory elements of an effective ecommerce product page plus some examples of the most successful product pages by industry that you can get inspiration from.
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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Product Talk
OCTOBER 18, 2023
A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. It’s one of the highest value activities we can do. And sadly, most product teams don’t do any assumption testing at all. And those that do, don’t do nearly enough. I want to change that. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mixpanel
MARCH 16, 2023
Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we provide it is by arming our customers with powerful and easy-to-use behavioral analytics that can help them reach: New-user acquisition growth or increases in the number of prospects signing up to be a new user of a product Existing-user engagement growth or increases in the number of current users regularly re-engaging with a product to find value Historically, a lot of these an
Mind the Product
NOVEMBER 16, 2023
Marc Abraham, Product Director at financial services business Backbase, shows us how to learn from our product mistakes and offers a framework for failing better Read more » The post How to F.A.I.L. better in product by Marc Abraham appeared first on Mind the Product.
Userpilot
DECEMBER 10, 2023
Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot? Let’s dive right in! Ben Williams talk on product-led sales.
Roman Pichler
SEPTEMBER 11, 2023
Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. This sounds simple enough. But in practice, organising teams around products can be challenging, especially when a company lacks a clear understanding of what a (digital) product is and if it does not embrace a product-led way of working.
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Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Product Management University
OCTOBER 19, 2023
The best product launches are like the cream cheese frosting on a decadent chocolate cake! You’ve just built some cool new A.I. enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. Existing customers have greater confidence you’re keeping pace with or staying ahead of the technology curve in ways that benefit them.
Melissa Perri
DECEMBER 29, 2023
Since publishing my second book, Product Operations, in October, I’ve been reflecting on what I learned writing two business books and wanted to share those insights that I wish someone had shared with me before I started. Escaping the Build Trap has sold over 75,000 copies in 5 years, and my second book Product Operations came out just a few months ago.
Roman Pichler
FEBRUARY 14, 2023
Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would
Roman Pichler
APRIL 4, 2023
Listen to the audio version of this article: [link] The Head of Product Role in a Nutshell A head of product manages a group of product people —individuals who look after one or more products and who may be called product managers or product owners. Depending on the company size and org structure, the role might also be referred to as Director of Product Management, VP Product, and Chief Product Officer.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Roman Pichler
DECEMBER 4, 2023
Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] Before I proceed, let me point out that I am neither
Product Talk
OCTOBER 4, 2023
Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Product teams are also held to time-bound goals. Empowered product teams, for example, are asked to deliver outcomes each quarter. But sometimes companies take this too far. They ask product teams to deliver specific features by specific dates.
Roman Pichler
MARCH 14, 2023
Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Who are the users and, if appropriate, who are the customers? Why would people want to use and buy it?
Product Talk
DECEMBER 6, 2023
Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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Roman Pichler
OCTOBER 10, 2023
Listen to the audio version of this article: [link] Overview The GO Product Roadmap consists of five elements, as the image below shows: Date, name, goal, features, and metrics. The most important element is the goal: It describes the outcome you want to achieve or the benefit you want to provide. Sample goals include “acquiring new users,” “increasing conversion,” and “reducing cost.
Product Talk
OCTOBER 11, 2023
Assumption testing is at the heart of what good continuous discovery teams do week over week. It’s how we evaluate which ideas will work and which won’t. But before we can test our assumptions, we have to identify them. That’s not always as easy as it sounds. Assumptions are beliefs that need to be true in order for our ideas to succeed. The challenge is that we need to be able to see our assumptions before we can test them.
Product Talk
DECEMBER 20, 2023
Let’s say you’ve got a good thing going with continuous discovery. You’re creating a regular habit of talking to customers , you’re identifying opportunities and assumptions and building out your opportunity solution tree and starting to run small tests to explore different ideas. Everything is going great right up until one of your stakeholders , like your CEO, approaches your team with a shiny new idea.
Product Talk
SEPTEMBER 13, 2023
You don’t necessarily need anyone’s permission to get started with continuous discovery. In fact, some steps—like story mapping and identifying your assumptions —don’t even require anyone else to participate. You can easily go through these activities on your own. But at the same time, continuous discovery shouldn’t always be a solo activity. There’s a reason why Teresa often refers to the product trio : Continuous discovery is more effective when you avoid turf wars and bring in different persp
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Product Talk
DECEMBER 13, 2023
We often hear from people that building an opportunity solution tree is hard work. And perhaps one of the most challenging parts of building opportunity solution trees is defining the outcome that you put at the top. One of the most challenging parts of building opportunity solution trees is defining the outcome that you put at the top. – Tweet This As a quick reminder, your outcome should be something the product team is able to directly influence, but it also needs to connect to a business ou
Roman Pichler
NOVEMBER 6, 2023
Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ 1 ] In fact, some people argue that product leadership can only be exercised by a management role.
Product Talk
OCTOBER 25, 2023
Stepping into your first product leadership role is a major change. As an individual contributor, you’re focusing on your own projects and progress, but as a leader you are now responsible for the team (or teams) that report up to you. You may find yourself less involved in the day-to-day work of discovery and delivery and more focused on higher-level strategy.
Product Talk
SEPTEMBER 20, 2023
The opportunity solution tree helps visualize all the work that goes into continuous discovery. Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome , the opportunities they’ve identified to chip away at that outcome, and the solutions they’re considering to address those opportunities.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Product Talk
NOVEMBER 22, 2023
Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. The root of the tree is your desired outcome—the business need that reflects how your team can create business value. Next is the opportunity space. These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome.
Product Talk
SEPTEMBER 6, 2023
In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. We discussed a few of the common stages companies tend to go through when they adopt continuous discovery , some of the challenges and setbacks they’re likely to experience, and how leaders specifically can help teams ove
Product Talk
NOVEMBER 15, 2023
It’s true that discovery takes time. Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. But I’m also a firm believer that discovery doesn’t come at the expense of delivery. Both activities should happen in tandem to achieve the best results. Discovery doesn’t come at the expense of delivery.
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