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What is Product Discovery? Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers?
In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product led growth is a business model for taking a product-as-a-service (PaaS) or software-as-a-service (SaaS) to market and gaining market share.
Our work lives are riddled with anxieties. Many of them are natural and fleeting, and we deal with them. One that can haunt people, however, is impostor syndrome. The belief that we are a fraud, doubting our accomplishments and talents. “If you’re anxious about your abilities a lot of the time anyway, you’re 1,000x more so when performance review period comes around” Each year (twice a year in my case), that feeling is amplified considerably by the dreaded performance rev
Many teams and organisations jump into build mode too early. Then they build something that customers reject, they miss the mark, or they need extra budget to get it there. When you suggest a Product Discovery as a way to help get better results it gets rejected. This article is a way to answer the question: “Why do Product Discovery?” In its simplest form, the core reason for doing a Product Discovery is to increase your level of certainty that you’re addressing the right problem, for the right
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
As we’ve got an Ask Me Anything session with Colin Pal coming up soon (October 14th), we’re re-broadcasting this episode from earlier in the year so that you can get to know Colin and prep some questions for him! The AMA is for Prioritised and MTP Leader members so if you’re not a member yet, [.]. Read More. The post Building Products in AsiaPac – Colin Pal and Adrienne Tan on The Product Experience [rebroadcast] appeared first on Mind the Product.
Google recently announced big changes to its Play Store in-app review API. The changes will have a sweeping impact on how app publishers prompt for ratings and feedback, as well as changes in what consumers expect from experiences with their favorite Android apps. This post outlines the four main changes app publishers need to be aware of, along with how the shifts will impact existing cross-industry ratings and reviews strategies.
Google recently announced big changes to its Play Store in-app review API. The changes will have a sweeping impact on how app publishers prompt for ratings and feedback, as well as changes in what consumers expect from experiences with their favorite Android apps. This post outlines the four main changes app publishers need to be aware of, along with how the shifts will impact existing cross-industry ratings and reviews strategies.
Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process.
Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, [.].
At Amplitude, I facilitate lots of workshops. Many of these workshops center around deciding what to measure. This starts, of course, with asking good questions. Good questions help teams focus their measurement/telemetry efforts, and increase the likelihood that what they measure will enable valuable insights. A couple of well chosen events and event properties beat out a firehose of data and/or an autotrack solution any day.
Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting
Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical
In the not-too-distant past, customer support was seen as a hassle, a cost that had to be borne but which was really just a tax on success. If it wasn’t for those pesky customers with problems, profits would be through the roof, right? There is no escaping the fact that supporting your customers costs money. But with customers expecting faster and more personalized experiences, providing great conversational customer support is no longer optional – it’s essential to business survival. “Sup
“adaptable CEOs spent significantly more of their time — as much as 50% — thinking about the long term.” — HBR, ‘What Sets Successful CEOs… Continue reading on Product Coalition ».
In this ProductTank London talk, Joe Rinaldi Johnson shares what he’s learned in 10 years of navigating the challenging and highly regulated field of healthcare. He is the Chief Product Officer at Zava, a digital healthcare company offering remote diagnosis and prescriptions. If you, like Joe, feel there is a lack of resources about product management in [.].
Gaming data is one of the most valuable sources of information out there. . With 2.7 billion video gamers around the world — and 16% of U.S. gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. You need an analytics solution and data strategy that can help make that information useful. .
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
At Amplitude, I facilitate lots of workshops. Many of these workshops center around deciding what to measure. This starts, of course, with asking good questions. Good questions help teams focus their measurement/telemetry efforts, and increase the likelihood that what they measure will enable valuable insights. A couple of well chosen events and event properties beat out a firehose of data and/or an autotrack solution any day.
It’s now been nearly one year I’ve discovered that my family back home had a Spotify Family plan with an empty slot and jumped on it! I’ve been a heavy Soundcloud and Mixcloud user for 10 years and mainly use them at home while listening to DJ mixes. Spotify just replaced my usage on mobile, thanks to their huge catalogue and recommendation system which helps a lot finding new gems ??
In Dan Hockenmaier's and Lenny Rachitsky's experience, founders are often surprised to learn that there are very few routes to scalable new customer acquisition. Here, this duo unpacks the three ways drive consumer startup growth, offering a detailed framework and set of case studies for accelerating in each lane.
In this MTP Leader panel discussion, leaders Adaora Asala, Jen Taylor, and Jeremy Toeman joined Emily Tate to discuss empowered teams and decision agility. They cover how and where leaders should get involved in decisions, the struggles all leaders have in letting go of decisions as we move into leadership roles, and what our roles [.]. Read More. The post Empowered Teams and Decision Agility appeared first on Mind the Product.
Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.
I talk with lots of executives from the go-to-market side of the house who think that building serious software is as easy – and easily estimatable – as building a fence. Would that it were so. One destructive side effect of this misunderstanding can be repeatedly changing the #1 top priority part-way through development, before there’s much to show the world but after spending significant discovery/design/architecture/development time on the previous #1 top priority.
Dependencies are an epidemic in software development. Rate your org and learn how to evolve from Level 1-to Level 5. Continue reading on Product Coalition ».
Back in Part 1 , I wrote about how stage-gate approaches were as agile as we could use at the time. We had one delivery, so our agility was about canceling the project if we couldn't finish it. However, some smart people also realized that we had another lever, aside from estimation, to replan the project. We could get feedback on prototypes—from the customer.
Product management is a field that continues to evolve from the early days of desktop software to where we are currently. Many companies like Pragmatic, 280 Group offer product management training and even certification. They do a great job in laying out fundamentals like personas, understanding your customer, market problems, requirements and so on.
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
Roadmaps are a unique tool for creating and maintaining stakeholder alignment, resource planning, and budgeting purposes. But what happens when you’re managing a product that is being continually updated? This is the situation for countless SaaS product management professionals lucky enough to manage products via this model. When the only things standing between you and your customers seeing an update is deciding to push code to production, things can get fast and furious in a hurry.
Are you trying to make an agile framework or approach work? Maybe you have technical or schedule risk. Maybe you've received a mandate to “go agile.” Maybe you'd like to experiment with better ways of working. Or, maybe you're trying to fit an agile framework into your current processes—and you've got a mess. You're not getting the results you want.
As someone once said, technology companies are quick to focus on what they can do, but not so quick to examine “the how they do it”. Predictive technology may be speeding up digital transformation and be an integral part of our digital lives, but it comes with implications for data privacy and the potential to [.]. Read More. The post Predictive Tech and Data Ethics: Part 1 – the Pros and Cons appeared first on Mind the Product.
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
It all started a decade ago on a family trip from the US to India. En route, I had a two-day halt at a relative’s house in Abu Dhabi. It was a weekend and I woke up to a lazy Sunday morning. We still had to make the trip to India later in the day. To my surprise, I found everyone in the house busy and getting ready for a day at work. I was unaware until then that the weekend in the Emirates is on Friday and Saturday.
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