Sat.Apr 10, 2021 - Fri.Apr 16, 2021

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VP of Product Management: Your 7-Point Plan for the First 100 Days

Product Management University

Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate. Before we get to the plan, here’s the first thing you’re NOT going to do.

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How to Choose the Right KPIs for Your Product

Roman Pichler

What are KPIs? Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination.

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What is Customer Segmentation?

Userpilot

Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. The larger your SaaS empire becomes, the more likely this is to be the case. Source: me.me. If we assume that not all customers are the same, it would be futile to give all of them the same generic product tour (oh hey Intercom!).

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Search at Intercom: Building our Elasticsearch cloud on AWS

Intercom, Inc.

In Intercom, we believe that shipping is our company’s heartbeat. Our product engineers are empowered to build great features, fast. A large part of making this belief a reality is the idea of running less software. Every product team is burdened by the effort required to evolve and maintain complex infrastructure that powers their features. For this reason, we chose to run exclusively on AWS and wherever possible, we make use of battle-tested AWS services, be it RDS Aurora for our relational

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category.

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What Product Leaders Need Most From Their Marketing Counterparts

The Product Coalition

Hint: it’s closer to information technology than creative talent! Continue reading on Product Coalition ».

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Why Becoming a Product Manager is the Best Next Step for Your Tech Career.

Product Management Unpacked

Career need a kickstart? Imagine a future with impact! 9:00 p.m. on Sunday night… Dread sets in… It’s the sensation of knowing tomorrow will feel like the past 99 Mondays. You’ll sign in, then zombie-walk through a day of routine engineering tasks to patch old patches as everyone around sprints to meet a product ship date that only matters to your boss’s boss.

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Engagement Benchmarks for Retail and eCommerce Apps

Alchemer Mobile

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category.

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Cracking the PM Career – Jackie Bavaro on The Product Experience

Mind the Product

When we talk about product strategy, we often go back to the double diamond approach: identify the problem that you need to solve, then work on creating & optimising a solution for it. There’s a similar approach to Product careers — first, we need to get the job, then we need to excel in it. [.] Read more » The post Cracking the PM Career – Jackie Bavaro on The Product Experience appeared first on Mind the Product.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Difference Between Product Manager vs Product Marketing Manager vs Growth PM

The Product Coalition

A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. Continue reading on Product Coalition ».

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How to Choose the Right KPIs for Your Product

Roman Pichler

Listen to this article: [link]. What are KPIs? Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination.

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Sales Demos: Selling Outcomes vs. Features

Product Management University

Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case.

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Diversity in product: Are we nearly there?

Mind the Product

We all know that diverse teams build better products: if your products are to resonate and find traction with the general population, then that population needs to be represented within your team. But although we’ve explored the reasons why it makes sense to hire with diversity in mind for some time — for example Martin [.] Read more » The post Diversity in product: Are we nearly there?

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How To Select the Right Software for Innovation Management

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

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How to Brainstorm Ideas with Lotus Diagrams

The Product Coalition

Generating ideas to solve a problem Continue reading on Product Coalition ».

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Joining a Startup for the First Time? 30 Actionable Tips From Folks Who've Been There

First Round Review

Top startup leaders and operators share their best tips for new startup employees, including hitting the ground running, how to prioritize what to work on, and growing your career.

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B2B Product Manager April 2021

Product Management University

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in the sales process!

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#mtpcon Digital APAC Day 1 highlights

Mind the Product

Today, #mtpcon Digital APAC got off to an exciting start! We saw three engaging keynotes covering discovery, product development, and cybernetics, plus a plethora of interactive breakout sessions. Here’s what we learned throughout the day… Kicking things off from Mind the product HQ in the UK meant that by 4.30 am our time we’d already caught [.

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How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy

Speaker: Paul Heller

Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, pro

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Documentation is Not the Enemy

The Product Coalition

‘Let me just spend 1 hour playing around with the app so I can figure out what happens when the user is logged in…and they have this… Continue reading on Product Coalition ».

Document 151
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Why Shared Services “Teams” Don’t Work with Agility

Johanna Rothman

One of my clients wants to use shared services “teams” as they start their agile transformation. Their developers work on a product for months and years at a time. However, the testers and UI people are part of pools of people. The organization calls these testers and UI people, “shared services.” Shared service-thinking denies the reality of effective product development: A cross-functional team learns together as they develop the product.

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Product Manager Title Inflation: How Far Will It Go?

Product Management University

Why are there so many product manager titles? The list keeps growing! Once upon a time, there was one product manager title, product manager. Today and we have…. Product managers. Technical Product Managers. Principal Product Managers. Associate Product Managers. Senior Product Managers. Group Product Managers. Lead Product Managers. …and the list goes on.

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Why every product and UX leader needs to be a storyteller

Mind the Product

What are the priorities for the next few months? It’s the question I asked every time I went to help an organization struggling to release a new product or get customers to adopt their current ones. Sometimes people answered by saying they needed to ship things by a certain date, sometimes they gave me some [.] Read more » The post Why every product and UX leader needs to be a storyteller appeared first on Mind the Product.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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The Importance of The ‘Yes/No’ Feature Request Filter

The Product Coalition

Avoid a Frankenstein zombie product. Continue reading on Product Coalition ».

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MadKudu’s Francis Brero on how AI can boost your conversational support

Intercom, Inc.

For Francis Brero , co-founder and CRO of MadKudu – a marketing operations platform that helps companies identify, qualify, and engage with their leads based on how likely they are to convert – this actually opens up a whole lot more possibilities.As a former mathematics tutor and data scientist who eventually converted to sales, Francis is obsessed with leveraging data to improve the way companies conduct their revenue operations.

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Beyond Brainstorming: 5 Essential Tips for Smarter Group Ideation

dscout People Nerds

Group ideation is too important to leave to chance. These key principles will help you balance both the art AND science of running productive, inclusive—and fun—ideation sessions.

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Getting to a team-based approach to continuous discovery by Teresa Torres

Mind the Product

In this #mtpcon Digital APAC keynote, product discovery coach Teresa Torres unpacks some of the ideas behind a cross-functional team-based approach to continuous product discovery. Watch the video to see Teresa’s talk in full (Mind the Product members can also watch the recordings of all our #mtpcon Digital APAC talks here). Or read on for an [.] Read more » The post Getting to a team-based approach to continuous discovery by Teresa Torres appeared first on Mind the Product.

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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Moving at the Speed of Trust: How to Get Your Product Team Aligned

The Product Coalition

Learn how to create an operating model to get your product team aligned and rowing in the same direction. Continue reading on Product Coalition ».

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Unfreeze the “Frozen Middle” of Management

Johanna Rothman

I had great fun with Cherie Silas and Alex Kudinov on their podcast, “Keeping Agile Non-Denominational.” Listen to Unfreezing the Frozen Middle. You've seen or heard about this problem: Senior leadership says, “Yes we need agility!” The teams say, “Yes, we got the agile goodness here!” And the middle managers? They're stuck.

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Top Tried and Tested Heatmap Tools for Web and Mobile Products

UXCam Bluespace

Heatmaps are a practical tool to know how your users navigate your product. We're sharing the best heatmap tools with you.