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Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. As your business scales, you’ll need to carefully align your product strategy with your broader company strategy to ensure cohesive and sustainable growth.
Generating data is easy. Ensuring it is reliable and widely accessible is hard. Data is often not accessible unless you can write code. People in non-technical roles rely on data every day to make decisions, develop ideas or measure success. When tools and systems are not created with them in mind, they lose trust and understanding. They lose their bearings and end up relying on other methods to make decisions.
Your customers don’t want to buy your product. I mean, sure, they’re willing to hand over the cash (or credit card or bitcoin) to purchase it. And yes, after they pay up, they want the actual product to be in their possession. But that’s not why people buy. Their motivation to buy isn’t about ownership; it’s about what the product means to them.
Bad time-management in product teams (or any team for that matter) is a source of pain for many but, by taking some simple actions you can ensure they’re a thing of the past. Here’s how you can support your team’s time-management as a product leader. Time management is a challenge that appears again and again during my coaching sessions with product managers.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
If you’re in the process of democratizing UX beyond the boundaries of your own UX team, and equipping other people in the organization with the skills to run their own research, s tandardization can increase efficiency and helps set expectations of what’s involved in a user research project. However, when departments are uncoordinated, or outside resources get involved, it’s tricky getting everyone to stay within a set of boundaries or to follow a strict UX plan.
by Ellen Gottesdiener – The Product Canvas can help address a number of challenges as you transition to a product-centric organization. You may want to take a step back to rethink your product strategy. Perhaps you realize you’re not organized for optimal product development and need to redesign your organization so its structure follows product.
by Ellen Gottesdiener – The Product Canvas can help address a number of challenges as you transition to a product-centric organization. You may want to take a step back to rethink your product strategy. Perhaps you realize you’re not organized for optimal product development and need to redesign your organization so its structure follows product.
Stories and Six Reasons Why The Cost to Build Products Competes with The Cost to End Slavery For those who don’t know, my family’s home country, Nevis was one of the wealthiest islands in the British West Indies during the transatlantic slave trade. Nevisian plantations during the 18th and 19th century made many of the people of the United Kingdom wealthy, and they were willing to pay a premium for what was called an addictive delicacy?
When Jim, a mid-career product manager, joined his company last year, he had big goals. He saw himself acting as the voice of the market, interviewing users, and collaborating with the data science team to identify trends. He wanted to create a plan and a roadmap to move his product from No. 3 to No. Read more » The post Tactical vs. Strategic: Where Product Managers Really Spent Their Time in 2019 appeared first on ProductCraft by Pendo.
Learn from the food industry to spice up your product management. I have often discovered new insights about developing and managing products when talking with someone in a different industry than I normally work in. So, when I had the opportunity to talk with the creator of Dave’s Gourmet, a specialty foods company, I jumped at it. They make a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Nicola O’Connor is a content strategist at Autistica. In her ProductTank London talk, she gives a recap of her first experience as part of a product team. The product being built is Molehill Mountain , an app for helping autistic people to understand and manage their anxiety. She speaks about: Developing the Molehill Mountain idea. Why develop products like this.
These companies obviously have an amazing product. They’ve got a great way of telling that product’s story to the world. And they’re really, really good at selling. But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world.
Guest Post by: Siddarth Ramaswamy (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Alberto Simon ]. One of the critical reasons why products fail is not being ready for the market and not identifying the target segment of audience and what they want from the product. This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their
Getting your app up and running is only half the battle. What comes next is equally as important. How do you determine what is and isn’t working? How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
In this #mtpcon London keynote, Kate O’Neill, founder of KO Insights , considers the question: How can humanity prepare for an increasingly machine, tech and data-driven future? Key Points. W e need to prepare society for an increasingly tech and data-driven future. We must build products that create meaningful human experiences now and in the future.
I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients. They brought to my attention the fact that there aren’t any networking forums specifically for product management VPs, SVPs and CPOs. Our third roundtable was last week and what a great day. The chemistry in this group is amazing, especially since half of them had never met before.
If you want to hire a good product manager — which of course you do — you’ll need to ask them the right product manager interview questions. Whether you’re a hot startup or a well-established tech giant, you’ll likely have several candidates you’re interviewing, each with different backgrounds and experience. Not only that, but the exact type of product manager you want can vary from company to.
2020 is fast approaching, and it’s important to make sure you have the best tools in place to start the year in the best possible way. We’ve rounded up some of the best user engagement tools for SaaS. More and more SaaS companies are recognizing the amazing value that product-led growth provides. As a result, user engagement tools have become increasingly important.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
If you’ve got a background in waterfall processes, it can seem as if agile techniques are just about making it up as you go along. (MTP’s own James Mayes once commented that waterfall, on the other hand, “is making it up before you even begin” ) What happens if we embrace this, and bring improv techniques into the product development process?
Storytelling has recently become a buzzword. If you are working in the field of digital product management, you probably heard about it in some way. It is widely used in every phase of a product life cycle: all the way from design to marketing. But is it really something that we can use in our daily work? In this post, I collected cases where storytelling can be a useful tool to create and sell digital products.
Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.” — Salesforce The age of digital transformation has undeniably propelled product management into the limelight.
A brief walkthrough into programmers’ new favorite toy by Practicum by Yandex. About ten years ago, if you asked a programmer about his favorite programming language, he’d likely say Ruby, because it was all the hype back then. Now it’s the same about Python: people are going crazy over this language, and although it’s not really new, it only rose to prominence in recent years.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Multiple hat wearer. Prod dev nut. This is John Cutler’s online bio. He’s someone you’ll certainly have come across if you’re at all interested in any of the discussion around the thinking and theory behind product management. He writes, he tweets, he regularly speaks at conferences, and with 31,000 Twitter followers (not to mention 26,000 followers to his Medium blog ), he’s a prolific and consistent voice in the study and development of the product management craft.
Checkouts ring / are you listening? Your favorite chain / has free shipping… It’s no secret that this weekend’s Black Friday and Cyber Monday holiday doubleheader presents a wonderland of opportunity for online retailers. Industry experts predict that online sales alone will surpass $12 billion —a staggering 25 percent year-over-year increase for the same weekend in 2018.
It is a good to have a scrum master involved in your agile process, but what makes a great scrum master? In this article we look to break down the fundamental pieces to becoming the best scrum master you are capable of being. First, we must define what a scrum master is. What is a scrum master? A scrum master ensures their team uses agile methods and helps team follow the processes and procedures that the team initially agreed to use.
Whatever industry you are working in, any requires you to keep your skills up to date. The most illustrative example of this point relates to software testing. QA specialists face more and more challenges during the work: the volume of tests rises while technologies dynamically change. To optimize the workflow and keep up with the changing technologies, they need to apply completely new methods, such as testing automation and go deeper into programming.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Unfortunately, a crystal clear career path from product manager to product executive just doesn’t exist. So, if you are working towards becoming a product leader, you’ll quickly realize that your progression roadmap isn’t as well-defined as that of your engineering or sales counterpart. In this ProductTank Toronto talk, Jonathan Nightingale, Co-Founder of Raw Signal Group, gives us three reasons why PMs face what he calls a “ career chasm ”.
As Product Manager / Founder, one is expected to understand the journey of taking a product from an idea to market and all that it encompasses: hypothesis, prototype, validation, testing and importantly, dealing with organization-wide coordination. Having a clear understanding of this process will lend more clarity to your thought process as an experienced or new Product Manager when taking the important calls.
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