Sat.Mar 31, 2018 - Fri.Apr 06, 2018

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Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates.

Strategy 261
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Doing Things that “Do Scale”

bpma ProductHub

By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model.

Messaging 225
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Podcast: How to Think Like a Product Manager

Melissa Perri

I was very excited to be on Roadmunk's podcast talking about Product Institute and how we teach Product Managers to think. The key takeaway is: it's not a linear process. Product Management involves a lot of assessing and analyzing before acting. Every project surrounding the improvement or creation of a product or feature will look different. Good Product Managers know how to evaluate where they are, then choose the right tools and processes to act.

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Gina Gotthilf on growing Duolingo to 200 million users

Intercom, Inc.

For Duolingo, the world’s most downloaded education app, growth is fundamentally about retention. If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Why the Future is up to Us

Lead on Purpose

We live in a fast-paced world where technology changes our lives daily. For some it’s invigorating. For others it’s intimidating if not terrifying.

More Trending

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Healthcare UX Trends – Design Challenges Worth Taking In 2018

UX Studio: Product Management

I love designing healthcare UX. The health-tech sector is among the fastest growing in the world today, making the stakes super high. With innovation happening every day, what usability challenges come with it for UXers to solve? We made a list of the top six. We at UX studio have a long history with healthcare UX. When I started here as a designer, guess what happened?

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All walk and no talk? How to grow your product’s voice

Intercom, Inc.

The way we interact with the world is increasingly determined by the software we use, but despite that growing dependence, we only truly connect with software on an emotional level when it speaks to us in a distinctly human voice. So, how does software take on a personality of its own? That’s typically where marketing comes in. At eFounders , we launch 4 new startups each year.

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Here's How Women and Startups Can Accelerate Pay Equity in Tech

First Round Review

Over two decades, Jana Rich has seen hundreds of compensation negotiations, including patterns in who wins, who loses and why. Read on to learn how startups can begin with good comp hygiene early on, and what candidates can do to be empowered and equipped to get the comp they deserve.

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Announcing World Product Day – the World’s Largest Product Management Event

Mind the Product

This year we’re celebrating the 8th Anniversary of ProductTank, our global series of product management meetups for product people, by product people, and what better way to do that than to host the world’s largest product management event? We’re thrilled to announce the first ever World Product Day on May 23, the 8th anniversary of the first ProductTank meetup in London, a day which will feature an incredible 70 local, in-person, events right across the world.

Events 140
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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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How Netflix’s Customer Obsession Created a Customer Obsession

Nir Eyal

Nir’s Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San Francisco on April 11th. In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” […]. The post How Netflix’s Customer Obsession Created a Customer Obsession appeared first on Nir and Far.

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Don’t let fear of feedback undermine your technical design

Intercom, Inc.

Let’s begin with a hypothetical scenario: You’ve spent the last two weeks perfecting your pitch. You’ve thought through every possible objection anyone might have to your plan. You’ve carefully justified your choice of programming language and why you just need to use a complex gossip protocol to build the system – it is theoretically the “best” language, but it’ll be tricky to get right (and yet really fun to build).

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Product Manager: To be Ken Norton for a Day

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. In the Now. > Whose shoes would you like to walk in for a day? Why? I would love to spend a day in Ken Norton’s shoes. I love the way he promotes Product Management, but I also love the idea of his job- helping startups with their products. Google Ventures gets to invest and work with some of the most exciting companies in the world.

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More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite…. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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10 website accessibility myths debunked

Userzoom

Web accessibility is the name given to the practice of making websites more usable and inclusive to people with disabilities. On the face of it, most people would agree that web accessibility is a good thing. But a lot of myths and misunderstandings persist about what exactly constitutes web accessibility, how necessary it is for individual businesses, the benefits and how easy it is to carry out.

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How live chat can warm up your cold outbound leads

Intercom, Inc.

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. The conversation typically ends after that click. As sales people we might follow up with lots of “ just checking in ” emails, but these can feel spammy, and there are minimal results to show for it.

Outbound 218
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Wagile Product Development – Being Agile with Waterfall Clients

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Jessica Fredican, lead a conversation around “Wagile”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

Agile 90
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Using Deep Learning to Find Beautiful Photos by Alex Miller

Mind the Product

In this ProductTank San Francisco talk Alex Miller, one-time software engineer in the content understanding team at Yelp, gives us a case study of using machine learning (specifically deep learning) to provide a ranking system that surfaces the most beautiful photos of a business to the top of their page. Basic Photo Ranking. You may know of Yelp as a site where users post reviews of businesses.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Importance of Knowing What You Don’t Know

Clever PM

As Product Managers, we’re called on a lot to weigh in on questions, considerations, and issues related to our market, our customers, and our products. And we’re often pressured to provide opinions either with or without sufficient data to feel entirely comfortable about drawing conclusions that we know people will rely on and act on — […].

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Respect the inbox: How to better your customer communications

Intercom, Inc.

We’ve written a lot about how to send the right message at the right time. And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. There’s more at play. First, it’s important to note there’s a big difference between actual communication volume and perceived communication volume (i.e., the number of messages a customer feels they’re receiving).

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Jordan Bergtraum: An Expert Product Manager’s Journey

The Product Guy

How someone became a product manager is just one of those oft discussed and fascinating origin stories of many product people.

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Mapping Experiences by Jim Kalbach

Mind the Product

Jim Kalbach is a respected author, speaker, and instructor in information architecture and UX strategy and currently Head of Customer Success at online whiteboard business Mural. His latest book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation and in this talk from ProductTank New York he discusses the roles and duties related to mapping experiences.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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Mentoring Thinking

Ask Benny

Embrace mentoring as a way of life. The Mentee In the new world where we all live in, you constantly need to grow and develop. You can achieve this by constantly reading, listening and learning. The world is constantly evolving and careers are rapidly changing. You no longer have the luxury to slowly develop your way into new areas. You need to rapidly learn.

B2C 87
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Interview: Steve Portigal on user research war stories in the field

Userzoom

When it comes to user research, you won’t get a more honest and unique insight then when observing and interviewing users in their own natural environment. But of course this comes with its own set of unknowns. It’s a cliché so overused that you be forgiven for not paying attention to it, but ‘expect the unexpected’ has to be at the forefront of any user researcher when they’re out in the field.

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Product to Product: Melissa Perri on how to think like a product manager

Roadmunk

It’s episode two of Product to Product ‘s second season , a podcast for / by product people! Listen to the episode below: This season we continue to explore the human side of product. Up next to share her real-world, practical stories of navigating the human-related aspects of the product space is Melissa Perri , CEO and founder of Product Institute and Produx Labs.

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How to Discover Opportunities for New IoT Products

Daniel Elizalde IoT Blog

Companies are embracing the promise of the Internet of Things for disruption and growth. They see it as an opportunity to leap-frog the competition and significantly grow their revenues. And yet, many companies are failing and growing disillusioned. So how can Product Leaders leverage IoT to discover opportunities that can take their company to the next […].

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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3 Kinds of Customer Churn and Why You Should Become Familiar With Them

Pragmatic Marketing

A cloud security vendor was losing customers, and wasn’t sure why. They came to us and requested a series of buyer interviews to try to figure out what was driving their high rate of customer churn. When we started talking to their customers, we realized that the signs of their unhappiness had been loud and clear for a while. One interviewee told us there was “no way” the company should have been surprised when they left, given the hours of phone calls on product problems.

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Six ecommerce UX trends for 2018

Userzoom

Graham Charlton gives the skinny on simplified navigation, brutalism, the death of flat design and more! Ecommerce is constantly evolving and from a UX perspective, I think we’ve generally been moving in a positive direction. Yes, there are still plenty of areas for improvement, but more online retailers now understand the importance of designing great user experiences , and the result is sites that are generally easier to use than they were five years ago.

UX 87
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10 Talks From The Experts at ProductCon

The Product Coalition

Learning from the experts about what it takes to build great product This February, Product School SF hosted an event called ProductCon. It featured some fantastic talks on a number of topics ranging from experimentation to cognitive biases to product-market fit. I’ve attempted to make it a little easier to digest these talks in bite-size pieces, and give some related materials for those who want to dig deeper.