Sat.Jun 25, 2022 - Fri.Jul 01, 2022

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Five Lesser-Known Tactics to Level Up Your Meetings

The Product Coalition

Experiences from a product leader, ex-McKinsey consultant, and current Stanford MBA student Continue reading on Product Coalition ».

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6 Customer Fit Types and How to Use Them To Drive Customer Success

Userpilot

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. Without it, you’d find yourself implementing features for the wrong customers, distorting your value proposition, and leading your customer support (CS) team to burnout from dealing with bad-fit users.

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Brain Science 101: Using psychology principles to drive product success

ProductBoard

It’s the stuff of product managers’ nightmares: the “product graveyard,” where products go to die. And the truly scary part of the product graveyard? It’s often filled with valuable, viable products that you, your sales team, and your engineers have spent hundreds of hours creating. So what makes one great product succeed while others fail?

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What are Product Metrics?

The Product Coalition

Reduce your time to insight with intelligent metrics. Discover what PMs are using to track their products. Continue reading on Product Coalition ».

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Charlie and the Feature Factory

The Product Coalition

“Everything on this product roadmap is a feature, and even I start looking like one!” This article is a product take on the classical hit novel Charlie and the chocolate factory by Roald Dahl, but with a twist. No, not a twister, but a twist. To be quite candid, don’t expect a sweet as candy, nicely sugar coated, article, but get ready for the horrors of the Feature Factory.

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Product value: what it is and how to deliver more of it by Etienne Garbugli

Mind the Product

In this ProductTank Waterloo talk, Etienne Garbugli, Author of Lean B2B and Solving Product, dives into the challenges that need to be overcome and how to deliver product value. [.] Read more » The post Product value: what it is and how to deliver more of it by Etienne Garbugli appeared first on Mind the Product.

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How to Right-Size Your Stories for Better Predictability

Johanna Rothman

Do your senior leaders want more predictability about when your team can finish its work? Perfect prediction is impossible, and sometimes, even reasonable prediction is quite difficult (with apologies to Yogi Berra). However, agile teams have one specific “tool” to create better predictability: right-sizing their stories. When a team right-sizes their work, they can create better predictions based on past experience.

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How Product Managers Can Manage Stakeholders Without Going Crazy

The Product Coalition

Managing stakeholders is a major part of the role as a product manager. Here are some tips I’ve learned that can help you level up. Continue reading on Product Coalition ».

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Your UX Career Is a Product – with Sarah Doody of Career Strategy Lab

UserInterviews

Why you should treat your UX research career like a product, how to build your career roadmap, and how to thrive as a UX researcher.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

Mind the Product

In this #mtpcon Digital Americas session, Samihah Azim, Product Designer at Cash App, explains the importance of taking a more human-centred approach to business strategy. [.] Read more » The post Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim appeared first on Mind the Product.

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Solving for Customers

The Product Guy

It is not just about solving the problems, but also communicating and effectively marketing the solution to the customers. Watch and learn more from product management expert, Amin Bashi.

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Why Product Managers Need to Fall in Love with User Problems

The Product Coalition

To provide the right solution to your users, you have to start by loving their problems. It is the Product Manager’s job to be able to… Continue reading on Product Coalition ».

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6 Reasons to Invest in Responsive Web Design Services

UX Studio

Have you ever run into a website that looked awful on your phone? And not only that, but the fonts were too big, the pictures were over the edge… What’s more, you couldn’t find the menu or tap the buttons you wanted to. Luckily, a website with a responsive design will never have those problems. Smartphones have changed our lives. We’re not restricted to physical stores or computers anymore when we want to buy something or contact someone.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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What we learned at the 2022 #mtpEngage Leadership Forum

Mind the Product

I looked him straight into the eyes. He looked back at me. We didn’t say a single word. No one dared to move. Everything was still for 5 mins. What sounds like a plot to the latest John Grisham crime novel was actually a way to hack leadership. But… let’s start at the beginning: On [.] Read more » The post What we learned at the 2022 #mtpEngage Leadership Forum appeared first on Mind the Product.

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What is a UX Survey and How to Conduct One?

Userpilot

What are UX surveys and when should you, as a UX designer use them? Conducting UX research and analyzing customer feedback helps you stay relevant to your customers and drive retention. Isn’t that what every SaaS company is aiming for? In this article, we’ll look into different types of UX surveys and equip you with the knowledge and best practices for conducting one.

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Ever Tried to Build an Organization with 100 Strangers? It’s Madness.

The Product Coalition

It is called the “Organizational Laboratory” Here are a few lessons I’ve learned from the experience. Continue reading on Product Coalition ».

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Fintech Product Portfolio Management: How Outcome-Focused Teams Scale

Dragonboat

Fintech (financial technology) is a cutthroat, complex, and increasingly competitive industry. With the need for increased speed to market to stay competitive, fintech product leaders need to run their product portfolio like a well-oiled machine. Operating in a highly regulated industry requires flexibility, adaptability, and frequent pivots due to external and regulatory changes.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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SUNDAY REWIND: What world-class product management teams do differently

Mind the Product

What is the secret ingredient for creating world-class product management teams? In this Sunday Rewind episode, Jeff Lash, VP and Group Director at SiriusDecisions – acquired by Forrester gave us some insight. [.] Read more » The post SUNDAY REWIND: What world-class product management teams do differently appeared first on Mind the Product.

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Human-Centered Design vs Design Thinking Process: Is There a Difference?

Userpilot

What’s the difference between human-centered design vs. design thinking? Are there any similarities? Which design approach should UX designers use during product development? In this article, we’ll discuss the difference between the two, their similarities, and the steps of each approach. Let’s dive right in. TL; DR. Human-centered design (HCD) puts people at the center of every development process.

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Why Your Engineers Are Hungry for Your Product Vision.

The Product Coalition

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. There’s this thing that happens to many of us when we feel overwhelmed or busy. We tend to sharpen our proverbial pencils, put our headphones on, raise our virtual cubicle walls, and start grinding away within our own little siloed-world.

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How product analytics helps companies navigate uncertain times

Mixpanel

Sharing our product-analytics dashboard for tracking business health. The economy was in the midst of a bounceback at the start of 2022. Across industries, we saw record-high company valuations and a renewed sense of optimism. But as we’ve learned over the last few years, anything can happen. In 2020, there was an unfathomable global pandemic. Now, we are seeing high inflation, increasing interest rates, war in Europe, and signs that we could be headed for a recession of an unknown duration. .

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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June’s top product management content

Mind the Product

Hard on the heels of mtpcon Digital Americas in May, our mtpEngage conference in Hamburg returned in June after a two-year absence. This month we also aired podcasts with California’s Chief Technology Innovation Officer Rick Klau and Mark Tsirekas, VP of Product at nutritional science startup Zoe. Here’s a recap of our top posts this [.] Read more » The post June’s top product management content appeared first on Mind the Product.

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Throughout this article, we will discuss the what, why, and how of storytelling.

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How Product Managers Can Have Better Conversations with Customers

The Product Coalition

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. Rob Fitzpatrick, the author, gives us all the tools we need to talk to customers, navigate through the noise, and learn what people really want.

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Pride Year-Round: The Hopes, Fears, and Joys of 52 LGBTQIA+ Community Members in 2022

dscout People Nerds

Pride happens one month out of the year. Here’s what LGBTQIA+ people had to say about supporting the community the other 11 months.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Easy ways to avoid the product graveyard

Mind the Product

We all know most products fail, (as many as 90% of them, according to some reports) so let’s take a look at some of the most common reasons for this to happen. Here’s a list of key questions to ask yourself so that – hopefully – your product doesn’t have to fall into the same [.] Read more » The post Easy ways to avoid the product graveyard appeared first on Mind the Product.

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10 Best Customer Segmentation Tools for SaaS Businesses in 2022

Userpilot

How many customer segmentation tools are out there? Dozens, hundreds? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. Moreover, you will learn what data each tool provides and how to use them to accomplish tasks.

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How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building. Researching the market is one of the most important roles of a digital product manager.