Sat.Sep 11, 2021 - Fri.Sep 17, 2021

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5 Ways ProductPlan Helps Standardize Your Roadmaps

ProductPlan

Sometimes you don’t know you have a problem until something breaks. Young companies are often scrappy by design. Their product teams are small and agile. Perhaps the team consists of a few product managers. These professionals can easily communicate , stay aligned, and present a cohesive product strategy to the team. Many teams fail to understand the importance of a roadmap.

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The Real Reason Why You Sabotage Your Own Goals

Nir Eyal

The post The Real Reason Why You Sabotage Your Own Goals appeared first on Nir and Far.

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Internet of Things: The Hardest Products To Create

The Product Coalition

Internet of Things (IoT) products may be the hardest products to create. Continue reading on Product Coalition ».

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What is Product Engagement, and Why Does it Matter?

Alchemer Mobile

Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips to increase product engagement. What is product engagement?

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Representing Customer Segments on Your Opportunity Solution Tree (Hope’s Take)

Product Talk

Just like many aspects of continuous discovery , there’s no single right way to use the opportunity solution tree. As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees with customers on a regular basis. And Hope continues to refine and adapt the tree to help product teams get the most out of it. How do you represent different customer segments on an opportunity solution tree?

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A Day in the Life of a Product Manager

Product Management Unpacked

Managing diverse teams, championing customer satisfaction, steering product development strategy, and patiently influencing the decisions of company leaders – it’s all in a typical day’s work for today’s product managers, along with customer problem resolution, communicating effectively with key stakeholders, cultivating new ideas, pitching their business cases, and other management challenges.

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A guide on breaking into product

Mind the Product

Are you thinking of getting into a product management role? How does one make the leap from, let’s say a customer success role? [.] Read more » The post A guide on breaking into product appeared first on Mind the Product.

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The #1 Reason the Sales Process Stalls After a Demo

Product Management University

Why does the sales process often stall after the demo? The biggest reason the sales process stalls after a demo has just as much to do with the discovery phase as it does the demo itself. It comes down to THE BIG WHY that’s driving the buying decision. The big why refers to something much higher in the customer organization that’s driving the buying decision, and if you ask the right questions early on, you’ll find it and use it to accelerate the sales process.

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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. And one of the biggest advocates behind the movement is author, columnist, and advisor Kevin Maney. As a tech journalist, Kevin has been witnessing the evolution of the tech industry for more than 20 years.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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The Minimum Viable Testing Process for Evaluating Startup Ideas

First Round Review

The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different. Here’s his framework.

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The view from the C-Suite – Tanya Cordrey on The Product Experience

Mind the Product

We’ve all had the experience of presenting to the leadership team — but what do they say about you when you leave the room? What’s it like to work at that level? And how do you get promoted to the C-suite? We talked with experienced product and boardroom veteran, Tanya Cordrey about all of this [.] Read more » The post The view from the C-Suite – Tanya Cordrey on The Product Experience appeared first on Mind the Product.

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Advocating for People in a Profit-Driven World

dscout People Nerds

[dscout x HmntyCntrd] It starts with small acts of support, resistance, and introspection, at a daily level.

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Design Ethics – Can We Solve Social Problems With Design?

UX Studio: Product Management

Less than a decade ago, the word ‘design’ was mainly associated with aesthetics, color palettes, and the infamous Comic Sans font. Yet, over the course of a few years, design has gone from something that most people don’t really care about to a powerful influence on our daily lives. More and more books, design conferences, tv shows, and documentaries explore the destructive effects of design or its capabilities to tackle social, ecological, or economic issues.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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31 Creative UX Research Presentations and Reports – Templates and Examples

UserInterviews

Learn how to effectively communicate your user research findings, and get inspired with this list of free templates and examples.

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Navigating product management: Startup, SME and Enterprise

Mind the Product

In this Prioritised member session, Product Leader and Director of the Association of Product Professionals, Anthony Murphy, shares key insights into dealing with product in organisations at different stages, from startups to large enterprises. Focusing on the critical aspects of how the role shifts between them, Anthony offers tips on how to adapt your product management [.

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You have to believe in your vision, even though it’s wrong

The Product Coalition

Your company vision is a bet on the future. As such, it is bound to be wrong. And yet, it is critical to have one and to believe in it… Continue reading on Product Coalition ».

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Movie Theaters Come Up With Ways To Get You To See A Movie

The Accidental Product Manager

Image Credit: I G. Let’s face it, being a product manager for a movie theater chain was not an easy job before the Covid-19 virus showed up. Netflix and other streaming services were cutting into people’s desire to go out and purchase movie tickets. Now that the virus has arrived, movie theaters have been closed and even more people have become comfortable sitting at home watching TV instead of going to the movies.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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User Acceptance Testing – How To Do It Right!

Usersnap

With technology underpinning all business processes today, with the pace at which new technologies are emerging, companies need to introduce new products and services at a faster rate than their competitors using user acceptance testing software to meet the needs of the end user. Why should they focus their efforts on quality assurance using user acceptance testing?

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Cracking the PM Career: Chapters 1 and 2

Mind the Product

What does it take to become a great product manager, or to lead and inspire product teams? When do you know that people management the right career move for you? How do you build your product intuition, hone your execution, strengthen your leadership, and develop your strategic skills? In our book Cracking the PM career we [.] Read more » The post Cracking the PM Career: Chapters 1 and 2 appeared first on Mind the Product.

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How To Create A Community of Practice

The Product Coalition

Communities of practice or networks catered towards non-male people that feel welcome in a space for women can be an amazing source… Continue reading on Product Coalition ».

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Why You Need a Product Operations Team at Every Stage of Business Growth

ProductCraft

Whether attempting to increase market share, improve profitability, or add more employees, every business is trying to grow. Doing so means navigating ever-changing, complex challenges and finding innovative paths to move forward during that business growth process. So, what does that mean for product operations teams? Product operations (or product ops for short) has emerged.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Emoji as Global Design

freshtrax

Emoji are used by everyone every day. They have become a necessary part of modern communication. Emoji can be used to easily convey emotions to other people and to soften the atmosphere compared to text-only messages. It is estimated that 6 billion emoji are used every day in the world with the average number of emoji sent per person per day in the US being 96.

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How to overcome rookie product management mistakes by Smriti Pant

Mind the Product

In this #mtpcon Digital APAC session, Smriti Pant, then Product Manager at Hike, talks us through 5 rookie product management strategy mistakes and offers tips and tricks to solve them all. In brief You should factor motivation, timeline, capability, and alternatives into every product decision you make You can avoid taking a solution-first approach by [.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it in your app. Now, I know what you’re thinking. Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics). The good news is, through the power of modular integrations in Swift, it’s not difficult to optimize your app’s architecture to virtually eliminate the disruptio

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Effective Use of Product Roadmap Software to Align Your Product Strategy

ProductPlan

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives. They also paint a clear picture of how it all comes together.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Userpilot

Looking for the right SaaS product management metrics that offer valuable product growth insights ? Well, look no further. Defining and tracking key metrics is an integral part of the product management process. As there are no universal metrics that apply to every product, finding the right SaaS product management metrics can be quite challenging for product managers.

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Gaining confidence quickly, a story of product manager progression by Osaseri Guobadia

Mind the Product

In this ProductTank London talk, Osaseri Guobadia, product director at Songkick, provides a framework for how you can gain confidence in yourself and encourage others around you to be confident in your capabilities. [.] Read more » The post Gaining confidence quickly, a story of product manager progression by Osaseri Guobadia appeared first on Mind the Product.

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How FigJam’s dedication to delight helped build a thriving design community

ProductBoard

It was only after planting a flurry of star-shaped stamps on our shared FigJam canvas that I noticed each star was angled a little differently. Just like an actual stamp, explains Emily Lin, the lead product manager for Figma’s second major launch: FigJam. “We went back and forth on the exact angles,” she laughs as she places an assortment of her favorite stamps beside mine from halfway across the.