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Jen Dante, Head of Product for Payroll at Square, opens her talk at #mtpcon Singapore by telling us that humans are terrible at making predictions. This is unfortunate for product managers, given that at its core, our job is all about making predictions. We predict that making a change in our product will have a given outcome for our users or our business, and we’re wrong more than half the time.
by Lynne Levy – One of the most critical moments in my career as a product manager was when I was a junior product manager. I had emerged from a meeting with engineering where they tore my requirements apart, and became angry and emotional in the process.
Photo by Moose Photos from Pexels Two weeks ago I had a meeting at a nearby city. I found a parking spot on the street, set payment for ‘on-street parking services’ using my favorite parking app, and headed off to the meeting. 50 minutes later, the app decided that I moved the car, and terminated my payment and my parking permit with it. It even sent me a message explaining how much money I saved with this feature.
Guest Post by: Daphne Garcin (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Chris Butler]. So we want to innovate and create new features for our product. But where do we start? First let’s ask ourselves what we want to achieve. Which change in users’ behaviour do we want to drive? Which business outcomes are most important for us strategically?
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Lifestyle apps.
Seen the new look on the Intercom website today? We made an in-depth video to share our redesign process (scroll down), but for those who don’t have 18 minutes to spare, read on. Memorable brands create enduring connections with the people who interact with them. They do this by clearly articulating what they stand for. These days customers want to know not just what products and services a business can provide, but the mission that drives the company at its core, the promise it’s ma
Seen the new look on the Intercom website today? We made an in-depth video to share our redesign process (scroll down), but for those who don’t have 18 minutes to spare, read on. Memorable brands create enduring connections with the people who interact with them. They do this by clearly articulating what they stand for. These days customers want to know not just what products and services a business can provide, but the mission that drives the company at its core, the promise it’s ma
Short stories, big ideas about innovation and product management. I love innovation stories of how a product came into being or was made more valuable. Our guest, Giles Lury, loves them too. So much, that he has written books with innovation stories, including his most recent one titled Inspiring Innovation: 75 Marketing Tales to Help You Find the Next Big Thing.
What’s the hardest lesson you learned in product management? Sometimes it is all tied up with your product’s success. Watch and learn more from product management expert, Don Ross.
When you design and build a product, it is important that you regularly demo completed work with the team and key stakeholders. In Agile software development, so-called sprint demos are a key part of every iteration, but whatever product you’re building, be it an app, a website (or even a physical product), demos can be incredibly valuable. Well-run product demos can improve cross-team collaboration, build trust with stakeholders, and boost team morale, as well as enabling the team to respond to
There are two funnels for SaaS companies. The first is all about acquiring new users. The second is all about keeping them. You can growth hack the first one, but to build a great business, you need to invest in the second one. The key to solving the second funnel is onboarding. Great onboarding transforms new customers from fleeting visitors to lifelong power users.
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
by Davide Cis –In the world of Enterprise Software, our panelists presented strong arguments for what we will call “Software as a Promise (SaaP)”: a framework that product managers should adopt to engage clients and build products that customers will love.
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
In 2017, Teresa Torres gave one of our favourite talks on the Mind the Product stage, introducing the concept of Opportunity Solution Trees. Simple, powerful, and immediately useful, it’s been a critical part of our toolkits ever since. When we started this podcast, Teresa was one of the people we simply had to talk to – about this technique, and also about her work as a discovery coach.
The design industry speaks English. The articles we read, the tools we use, the conferences we attend: we all speak the same language when it comes to design. If you are investing in self-development and learning about UX, it’s highly likely the materials you use are in English. In fact, right now you are reading this blog post in English. At the same time, for the overwhelming majority of people in the world, English is a foreign language which they need to spend time and effort learning.
Great product management starts with great teams. Our free assessment tool reveals where your team excels and uncovers opportunities for growth across six key dimensions: Context, Investigate, Define, Create, Deliver, and Leadership. In just 10 minutes, gain actionable insights that show you exactly where to focus to improve performance, drive outcomes, and strengthen your team in key areas.
Am I just getting old? When I encounter a new product idea for the first time, I find myself asking: Is this idea dumb? Or am I just getting old? Early on, there’s often not much to judge it on besides the idea. Sometimes the idea sounds either dumb or trivial. But over the years, I’ve started to not try to judge too much, especially when it’s early.
Welcome to a brand new series where we introduce you to the people behind UserZoom. You may assume that we’re either just a fully automated service floating around in the cloud, or that our sole employee is a giant orange owl. But no, actual people work here, and they not only ensure that our customers are getting the very best out of our user research software and services, but that the platform itself is as easy-to-use as possible.
For the third time MTP Engage brought together product people from Germany and further afield – this year in a packed three-day agenda. Day 1: Leadership Forum. We started with the first-ever MTP Leadership Forum in Hamburg , a decidedly intimate event for 40 product leaders. The forum started with lunch and ended with rooftop drinks overlooking Hamburg’s beautiful Alster lake – giving attendees some great opportunities for good conversations.
When we ship, we of course have done our diligence with research and design, but we’re also keenly aware that there’s so much we don’t know. As a result, we’re looking to start rich dialogues with lots of different people: prospective customers who are talking to Sales, existing customers who are solving issues with Support, and customers who have left for alternative solutions or for other reasons.
Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
So much more than creating Frankenstein’s monster! As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of in-lab testing! What is in-lab testing? As the name implies, in-lab testing is when you conduct a study with participants that physically come into your usability lab.
A few years back I interviewed for a product role with an event management company. The beginning of the process was typical – I visited their local office for three hours of initial interviews, followed by another three hours of virtual interviews with their San Francisco office. At that point, the fit was a maybe on both sides. And if it’s a maybe after 10 hours of interviews and preparation, that means it’s a no.
Incorporating video content into your marketing mix is becoming more crucial and the Japanese market is no exception. Cisco estimates that video traffic will consume 82% of global internet traffic by 2022. Whether you want to create original videos or collaborate with video influencers to communicate with your audience, YouTube is a key video distribution platform where 1.9 billion users are logged in globally.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
1-2 July 2019, April Dunford UK Book Launch Tour. We are delighted to be partnering with the brilliant April Dunford for 2 Book Launch events in the UK in July to celebrate the release of her book ‘ Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It ‘ Join us for an evening of networking and learning, with a talk on Product Positioning from April Dunford.
What does it mean to be a product manager? It’s a question explored in an animated panel discussion at the inaugural ProductCraft conference in San Francisco a few weeks ago. Moderated by Megan Quinn, Spark Capital VC and a former Google PM and head of product at Square, the panel included: Steve Sloan, Chief Product. Read more » The post CPOs Share What it Means to Be a Product Manager appeared first on ProductCraft by Pendo.
At ProductTank Montevideo (Mvd) we celebrated World Product Day earlier this month with a presentation from an awesome product leader, VP of Product Strategy at Rootstrap, Neville Reeves. Neville took us through how he used new mental structures to change the status quo of the company and looked at how you can rethink an organization as a product itself.
We all know design tools, and consider none of them perfect. We also fret trying new programs, falling back on familiar ones. However, this article will inspire you to start using and discovering new tools! We at UX studio are not a part of the Adobe Group. Some of us don’t even like their applications at all. Still, let me tell you five reasons Adobe XD will rule the UI design tools and prototyping.
Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!
Collaborating with introverts: a field guideSarah BeldoDirector of Content Marketing and Communications at MiroI have long considered myself a social introvert. That means that while I enjoy friendly get-togethers and group events, after expending a lot of energy talking and listening, I feel completely drained and need time on my own to recharge.It also means […].
This week on Product Love, I sat down with Daniel Elizalde, the VP and Head of IoT Products at Ericsson. He’s helped train over a thousand product professionals and teaches his own course at Stanford’s Continuing Studies program. It’s probably safe to say that Daniel’s an expert on all things IoT. A lot of PMs. Read more » The post Product Love Podcast: Daniel Elizalde, VP and Head of IoT Products at Ericsson appeared first on ProductCraft by Pendo.
You’ve got questions, we’ve got training! We’ve recently released some testimonial videos that take a peek into our training. They let you hear from the product managers who teach our curriculum, and give you a good look at what a Mind the Product Training session is like. But most importantly, we’re now launching MINDSET, a monthly video series where we collect the questions that our training participants and the greater community have about their work and product practice.
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