The 4 Steps to Becoming Indistractable
Nir Eyal
APRIL 18, 2022
Overcoming distraction is the struggle of our time. Here are 4 simple steps to manage your wandering mind. The post The 4 Steps to Becoming Indistractable appeared first on Nir and Far.
Sat.Apr 16, 2022 - Fri.Apr 22, 2022
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Three Profound UX Concepts For Product Managers
The Product Coalition
APRIL 16, 2022
You don’t need to know it all, but these will get you by. These three basics will help you collaborate with designers, identify… Continue reading on Product Coalition ».
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How I got my job in product – Esha Shukla
Mind the Product
APRIL 21, 2022
Esha Shukla is a product manager at WhatsApp (owned by Meta Platforms), the private, cross-platform centralized instant messaging and voice-over-IP service connecting billions of users across the world. Here’s how she got her job in product. [.] Read more » The post How I got my job in product – Esha Shukla appeared first on Mind the Product.
How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups
Product Talk
APRIL 20, 2022
“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. This question always surprises me. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. But the more I talk with people, the clearer their concerns have become.
Enterprise ABM Marketing Tools: A Marketers Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks
Alchemer Mobile
APRIL 21, 2022
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Mobile interaction and response rate benchmarks. Companies continued using their apps to engage regularly with consumers as mobile became a primary way for them to communicate. In response, consumers interacted more with brands through their apps.
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More Trending
A step-by-step guide to running a customer journey mapping workshop
Mind the Product
APRIL 21, 2022
Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. [.] Read more » The post A step-by-step guide to running a customer journey mapping workshop appeared first on Mind the Product.
How to Use Product Reviews to Prepare for UX Research Interviews
The Product Coalition
APRIL 19, 2022
If you’re a UX designer or researcher, here are ways you can create interview questions by analysing customer reviews. Continue reading on Product Coalition ».
Shopping Apps: 2022 Mobile Customer Engagement Benchmarks
Alchemer Mobile
APRIL 20, 2022
The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Shopping Apps: eCommerce and Retail. Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. Mobile teams rose to the challenge by testing new ways to engage the increased number of consumers in their apps.
A Step-by-Step Guide to Writing Better Research Questions
dscout People Nerds
APRIL 20, 2022
Say goodbye to doomed studies with invalid research questions, follow these tips to have a clear, solid start to your project.
Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
Beyond human-centered design by Saielle DaSilva
Mind the Product
APRIL 22, 2022
While we build products around personas, there are plenty of reasons why product managers should be looking at the bigger picture. In this ProductTank Wellington talk, Saielle DaSilva, Head of User Experience at car buying site Cazoo, talks about moving beyond human-centered design. Watch the video to see her talk in full, or read on for [.] Read more » The post Beyond human-centered design by Saielle DaSilva appeared first on Mind the Product.
Expert Tips to Improve Ecommerce Web Design
The Product Coalition
APRIL 19, 2022
Conversions are boosted by good e-commerce website design, contributing to your entire online success. Even if you’re not the most creative person, don’t have an in-house designer, or don’t have a lot of time to devote to your design, you can still create a conversion-optimized webshop design. Here are some simple suggestions by ecommerce website designers in Delhi for improving your e-commerce customer experience (CE), content, and website design: Ask For Customer Feedback Although it’s natural
Ditch Your To-Do List and Use These Docs To Make More Impact
First Round Review
APRIL 19, 2022
After tackling startup challenges from Stripe Press to Figma Education, Brie Wolfson shares her personal collection of templates — the docs that she's used to stay focused on the work that matters and true to her own career goals.
A close look at our analytics and metrics for product-led growth
Mixpanel
APRIL 20, 2022
In another blog , we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. There, we described our PLG setup at a high level and then walked through our architecture in detail. To quickly summarize, we collect marketing, sales, and product data from the relevant systems of record, merge them together in BigQuery using Salesforce account IDs as a common identifier and tag each account with whether it belongs to our ideal custo
Less Stress, More Success: Accounting Best Practices & Processes for 2025
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
SUNDAY REWIND: Why do we forget that product management is a tough career?
Mind the Product
APRIL 17, 2022
Today’s Sunday Rewind looks back at an article with some words of caution and advice to people early in their product management careers written by Rik Higham, currently Product Lead for Payments at Deliveroo. Product management is harder and more subtle than it appears to be from the outside, and good product managers make it [.] Read more » The post SUNDAY REWIND: Why do we forget that product management is a tough career?
Gamification in Healthcare Apps: Use Cases
The Product Coalition
APRIL 22, 2022
Let’s take a look at how gamification works in healthcare and fitness apps. According to Statista, approximately 30,000 to 100,000 new apps are added to Google Play and App Store each month. Healthcare and fitness apps constitute 3.58% to 7.16%, but only a few enter the top. Therefore, healthcare apps appearing on the market need to be unique, useful, or unusual.
Why are most Japanese brand logo designs text-based?
freshtrax
APRIL 19, 2022
Original article: ??????????????????????. Researching the Top Brand Rankings. Let’s start with a survey of the statistics of the number of logos in Interbrand’s Best Japan Brands 2020 Rankings , including those based on letters, those with symbols and letters, those with letters that look like symbols, and those with only symbols, since these are the “representative” brands of Japan.
Definition and Discovery
The Product Guy
APRIL 17, 2022
Bring everyone together for product definition and discovery and deliver better results. Watch and learn more from product management expert, Mihaela Draghici.
B2B eCommerce, Self-Service Portals, and PIM Trends for 2024
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
A product managers’ dilemma in pursuing a career in startups versus large corporations
Mind the Product
APRIL 19, 2022
One of the most typical difficulties that a Product Manager faces is deciding whether to work for a startup or a larger organisation in order to advance their career. Let's go over the characteristics of a Product Management function in both startups and larger businesses. [.] Read more » The post A product managers’ dilemma in pursuing a career in startups versus large corporations appeared first on Mind the Product.
Fast Laughs?—?Netflix’s Attempt at Increasing User Engagement
The Product Coalition
APRIL 18, 2022
Fast Laughs?—?Netflix's Attempt at Increasing User Engagement Short - form content is the next big thing in entertainment Photo by CardMapr on Unsplash The recent rise of short-form content has been nothing less than mind-boggling. A row of new releases from established media and entertainment companies suggests that short-form content could be the next ‘it’ thing in the entertainment industry.
20 soft skills that will make you a better engineering leader
ProductBoard
APRIL 22, 2022
In growth conversations where engineers might feel stuck or unsure about where to invest in growth next, I ask them to Score how well they think they are doing at each of the items below I score how well I see them do as well Compare notes and discuss to align Take 2-3 items they care about and score <6 on Identify opportunities and next steps for improvement Soft skills are a multiplier often.
How to Write Copy for Great In-app Experiences that Users Will Actually Read and Convert?
Userpilot
APRIL 21, 2022
Today, we’re going to take a closer look at the different types of microcopy, why it’s important, and go over five tips that will help you write better microcopy in the long run. Let’s get right into it! TL;DR. Microcopy is the tiny words you can see on the websites and apps that guide users and contributes to customer satisfaction. You need a deep understanding of your target audience when writing a SaaS microcopy to ensure the messaging is relevant to users.
4 AI Hacks to Make Sales Teams More Efficient
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Rerun: Perfection is the enemy of progress – Matt LeMay on The Product Experience
Mind the Product
APRIL 19, 2022
If a product manager is doing their job really well, they will be invisible and the results will speak for themselves. In this rebroadcasted podcast episode, product coach, consultant, and author speaks with Lily and Randy about the product management craft and how the best product managers do their job really well. [.] Read more » The post Rerun: Perfection is the enemy of progress – Matt LeMay on The Product Experience appeared first on Mind the Product.
Design Psychology with Thomas Watkins of 3Leaf
UserInterviews
APRIL 20, 2022
How to adapt psychology principles to design better, more user-friendly software.
The 4 Types of Data You Must Include in Your Customer 360 Heath Tracking
Gainsight
APRIL 19, 2022
One of the most powerful tools in a Customer Success (CS) leaders’ arsenal is a data-driven 360 view of a customer scorecard. To truly understand where a customer is on their journey, and to be able to proactively identify risk, as well as opportunities for growth and expansion, you must have all essential customer data synthesized and distilled into a single pane of glass.
Customer-Led Growth is Product Management
Feedback Loop
APRIL 18, 2022
Trish Wethman is the chief customer officer for Best Egg.
Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Why are Pendo NPS Surveys NOT Worth the Expensive Upgrade [+NPS Software Alternatives]
Userpilot
APRIL 19, 2022
If you’re looking to create user surveys to examine sentiment and customer loyalty, then chances are you’ve considered using a Pendo NPS survey. Like every other B2B buyer, it’s important to research a product before committing to it, especially in this case that you can’t try out Pendo NPS for free. This article provides the answers you need to make a good buying decision.
6 actionable tips for better product prioritization
ProductBoard
APRIL 19, 2022
Most product people are optimists. We always want to do more than we can. And while this desire to build amazing things is laudable, it comes with a downside — the more you put on your plate, the less you’re going to be able to do really well. This is why prioritization is so important. We can’t simply say yes to every request that comes our way—this would quickly become untenable.
Enterprise CS 301: Measure Business Impact the Right Way
Gainsight
APRIL 21, 2022
When it comes to travel, they say half the fun is getting there—though it usually depends on which airline you take! . Similarly, establishing customer success (CS) at the enterprise level can be quite an exhilarating journey, both challenging and rewarding. The question is, what do you do once you are “there”? Is it enough to simply arrive at customer success, or is there an opportunity to truly make an impact on growth?
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