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John Cutler, one of the product people I most admire, recently tweeted the below image with the note, “The job is like 90% communication.” John’s absolutely right — the job is 90% communication. In fact, everything a PM does ties back to their ability to communicate effectively. Product managers need to build a strong team, Read more » The post The Four Cs of Product Communication appeared first on ProductCraft by Pendo.
As a product manager, you take the lead on delivering products that delight your customer. To do this, you focus on the needs of your customers, prioritize what features to build, and create a roadmap that aligns your company. Of course, there are many other responsibilities that come with product management and ownership. One of the biggest challenges a lot of product teams face is one that I.
A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal onboarding experience is a short, easy and frictionless path to finding value. Of course, many products have unavoidable complexity. If getting started with your product requires new users to install software, invite colleagues or message customers, then the path to value may not seem as short or straightforward.
Technological evolution doesn’t stop. It doesn’t go on vacation, it doesn’t take a victory lap, it rarely even pauses long enough to catch a breath. There’s always something new on the horizon. Our products and solutions are built atop these technologies, relying on servers and programming languages, databases and messaging protocols, devices, and APIs.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
“Is my prototype testable?” It’s a frequently asked question when running usability studies with a prototype that isn’t fully functional. The rule of thumb is the more complete the prototype, the better. I’ve run usability testing for over eight years now, and I keep reviewing prototypes that are quite limited. Despite that, some professionals new to UX research expect many insights to validate the design hypothesis based on just a few pages.
Too many customer journey maps focus entirely on what your users are doing. Let’s take a moment to talk about why they’re doing it and how you can pave the way to make their path-to-decision smoother. .
Too many customer journey maps focus entirely on what your users are doing. Let’s take a moment to talk about why they’re doing it and how you can pave the way to make their path-to-decision smoother. .
Many people who are early in their PM career, or who are looking to break into Product Management, find themselves obsessing over gaining deep technical skills. Learn from an experienced Product Manager about why that’s the wrong thing to prioritize and what traits are more important to making your mark as a Product Manager. In a recent live stream from one of our mentors of The Product Mentor , Patrick Hoffman, lead a conversation on this topic.
by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. When I ask them to define “more strategic,” a handful of themes have consistently emerged. 1.
In this keynote from #mtpcon San Francisco, Michael Sippey, VP of Product at Medium, shares some insights on how to think big and create clarity and focus for product management teams to unleash their full potential. The Power of Optimism. At the start of his keynote Sippey says that: “Most acts of creation – live music and conferences like this – are optimistic acts”.
? ? ?. Today, we’re dissecting the customer experience at one of the hottest companies around: Slack. As someone who’s immersed in customer-experience questions and concerns day-in and day-out here at Intercom, I was fascinated to hear how Slack’s entire team dedicated itself to thinking about the end-to-end customer experience. And I was excited to sit down behind the mic with Lane Collins.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
The right way to interview customers. During the month of July, 2019, I have been sharing some of the most favorite and valuable discussions from the first 100 interviews. I’ve added one more for the first week of August that is not to be missed. It was originally episode 071. —-. This discussion is about Voice of the Customer (VOC). When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC res
In order to prepare for a talk I delivered at Mind the Product’s 2019 Leadership Forum in San Francisco I’ve spent the last couple of weeks applying the lens of psychological safety to the things I’ve experienced and witnessed in my product career. And I keep coming back to a messy but seemingly unavoidable conclusion: In real-world organizations, the behaviors that create psychological safety for our teams and the behaviors that bring us rewards and recognition as individuals are often fundamen
Product engineers are experts at identifying, understanding and solving problems. When you talk about the types of problems you tackle, and therefore the impact that you have, the conversation should not be solely limited to the work you do within a text editor or integrated development environment (IDE). Yes, the code that you write and the systems that you build are major contributing factors to the success and growth of a business.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Product Go To Market Strategies and debated Featured Product, Vydia … And, also, thank you to our awesome sponsors who make everything possible…
BADIR?—?The Antidote to Low ROI from Data Science Projects [link] Data Science, Machine Learning, Robotics, and AI?—?these are some of the hottest keywords in the business right now. Trillions of dollars are being invested in these fields by organizations. One would think with such large investment, these organizations must be reaping a lot of value out of data science.
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product.
We’re taking a short break from releasing new episodes for the month of August. We’ll be back with new interviews in September. But don’t despair! We’ve asked a few friends to pick some of their favorite episodes to re-broadcast in the meantime. This week’s pick comes from our co-host, Lily Smith. Lily’s Pick. I think, by now, we all know that product management is hard.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Every project we do at Natural Interaction starts with discovery. This phase is probably my favourite because it’s about gathering evidence. Like Sherlock Holmes, we go about finding the information we need to solve our client’s problem. We meet with the key stakeholders to workshop and ask questions, and we speak to users about what they expect that thing to do.
Design trend predictions usually come out at the beginning of the year, but who said we can’t write a blogpost about it in the middle of summer? Logo design forms the most essential part of every company’s branding, so looking at some inspiration always comes in useful. However, following logo trends mindlessly without thinking about our company’s mission, values and target audience definitely doesn’t make for a smart decision.
What Do Executives Really Mean When They Say, “I Want Product Management to be More Strategic?” When I ask senior executives how they define “strategic product management,” these five things come up most often. Understanding the market better than all other customer-facing disciplines (sales, marketing, customer success, etc.).
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Amazon product managers are going after Walmart shoppers Image Credit: ?? ?. I suspect that if I asked you to take a moment and feel sorry for the product managers who work for Amazon, you probably would not. For that matter, if I asked you to take a moment and feel bad for the product managers who work for Amazon, you probably would also find that hard to do.
Product has many different facets, and Melissa Perri has had a stint in quite a few of them, including UX design, engineering, and development. By working in these different areas, Melissa believes that you get a holistic systems approach to product management. And this means you can evaluate the product on its feasibility, usability, pricing, Read more » The post Product Love Podcast: Melissa Perri, CEO and Founder of Produx Labs appeared first on ProductCraft by Pendo.
Des Traynor on how to keep your company aligned during hypergrowth1Main challenges of hypergrowthRead ?2Measuring success and failureRead ?3Organizational agility & remote collaborationRead ?4Future challengesRead ?What happens after a startup finds product-market fit, achieves some early success, and starts scaling? A period of hypergrowth can breed communication problems, slower decision-making, and a loss of the agility you had […].
Creating value-based product backlogs is pretty simple when there’s a single strategic roadmap for the portfolio. Here’s why. The Playbook: The strategic roadmap outlines the top-down business goals and priorities of your target customers along with the biggest operational obstacles standing in the way of those goals. Grooming the backlogs (for all products) is as simple as determining the job tasks that have to change to eliminate the obstacles.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
What is an Empathy Map? An empathy map is an additional template offered inside CardBoard that your team can use to gain deeper understanding and insight into your customers. Much like user personas, an empathy map also represents a group of users or customer segment. According to the Nielsen Norman Group, empathy mapping is the first step in the design thinking process.
btrax is 15! We have grown so much since our humble beginning in 2004, from providing design services for small businesses to now helping companies bridge the gap between Japan and America through design. Maybe you know btrax from a business standpoint, but btrax is so much more than just that. Here are 15 fun facts about our history, culture, and people.
By staying up-to-date on trends, you ensure you’re on top of best practices and continuously ready to broaden your professional skillset. As a researcher myself, I find industry trends particularly interesting; I proactively observe, discuss, and share my findings with the design community. But research is a horizontal, not a vertical. Everyone should be involved.
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