Sat.Jul 17, 2021 - Fri.Jul 23, 2021

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Core Concept: Getting Engineers to Embrace the Product Trio

Product Talk

The Core Concepts series addresses common questions and concerns within the world of continuous product discovery. Over the past few weeks, we’ve been looking at common questions about the product trio. Did you miss the previous posts in this series? You can find them all here. Today’s post is about getting your engineers more involved in your product trio.

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How to Improve Product Adoption: Proven Strategies for Product Managers

Alchemer Mobile

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption? Product adoption refers to the way in which customers embrace and use a product.

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The influence of psychological safety on product management

Mind the Product

Psychological safety has recently become one of the buzzwords in many workplaces. Many leaders might understand its importance but they often misunderstand what exactly it means and how to establish it. Missing psychological safety in a product-led organization will diminish innovational strength, meaning either missed economic opportunities or even becoming obsolete.

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Intercomrade Spotlight: Will Sparks

Intercom, Inc.

Intercomrade Spotlights is a series that features stories of Intercom employees, exploring their careers, interests, experiences, and hopes for the future. Meet Will Sparks, Recruiter at our San Francisco office. Will joined us in 2019 and has been hiring top talent ever since. We chatted to him about why he chose Intercom, his new puppy, and how he paved his own way into his career. .

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Product Strategy 101: How to Continue When There Isn’t a Right Answer

The Product Coalition

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Moreover, it’s not like there is a right answer that is objectively true (and even if there was, you wouldn’t be able to know it). Sounds confusing? It is. But here are quick methods to take you out of the talking and into action. Photo by Cup of Couple from Pexels W. is the CPO of a startup in transition.

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How to motivate a product team

Mind the Product

A motivated team is a happy team. A happy team is more creative, provides better solutions, and to top it off, it’s also more productive. In today’s post, I would like to introduce some techniques and ideas that I have been refining over the last 20 years focused on motivating product teams. Embark them on [.] Read more » The post How to motivate a product team appeared first on Mind the Product.

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Embracing hybrid work in a post-pandemic world

Intercom, Inc.

The COVID-19 pandemic forced a sudden shift to remote working in one of the largest global experiments in the history of work. As parts of the world reopen, the experiment moves to its next phase – adjusting to a post-pandemic reality in which remote and in-office work are no longer “either/or” alternatives. . The transition to remote work proved employees’ adaptability – now the looming return to the office offers companies another chance to embrace the unknown.

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How To Define Customer Problems: Part 1 of 5?—?Solving Problems

The Product Coalition

A five-part series on defining and solving product problems — Part 1 — Solving problems. Continue reading on Product Coalition ».

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The 30 Best Bits of Advice We’ve Heard on Our Podcast (So Far)

First Round Review

As our new podcast crosses the 30-episode mark, we've listened back to each one and plucked out our favorite pieces of advice shared by startup leaders at companies like Notion, Lambda School, Plaid, and Segment. Whether you're a long-time listener or haven't pressed play yet, we hope you find a new idea to put into practice.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Getting to the bottom line of valuation – Giff Constable

Mind the Product

Understanding your company’s business model is a key skill for all product people, but understanding how that affects your valuation is what takes things to the next level. What are you maximizing for and how does your pricing model impact that? We talked with Giff Constable, ex-chief product officer at Meetup, about all this—and much [.] Read more » The post Getting to the bottom line of valuation – Giff Constable appeared first on Mind the Product.

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Intercomrade Spotlight: Marianne Quiray

Intercom, Inc.

Intercomrade Spotlights is a series that features stories of Intercom employees, exploring their careers, passions, experiences, and hopes for the future. Meet Marianne Quiray, Mid-Market Account Executive at our San Francisco office. Marianne joined us in 2017 as a Sales Development Representative. She’s since been promoted twice and won several awards , including #2 Account Executive Globally and #1 Account Executive in NAMER.

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The Common Sense Series?—?Never Neglect Your Internal Stakeholders

The Product Coalition

The Common Sense Series?—?Never Neglect Your Internal Stakeholders 4 ways to make sure people will follow you to the moon Photo by Marvin Meyer on Unsplash Sounds really straightforward doesn’t it? And yet it seems like buy-in from internal stakeholders is very often taken for granted. I can hear you protesting from your remote office somewhere out there?

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Why Do People Believe the ‘Social Media is Mind Control’ Myth?

Nir Eyal

The post Why Do People Believe the ‘Social Media is Mind Control’ Myth? appeared first on Nir and Far.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Making magic with balanced teams by Becki Hyde

Mind the Product

In this ProductTank Louisville talk, Becki Hyde, senior product manager and leadership advisor at VMWare Tanzu Labs, explains some of the problems that many teams working in the tech industry face. She tells some stories about the issues she faced and then provides a framework for working in balanced teams. The key points of her [.] Read more » The post Making magic with balanced teams by Becki Hyde appeared first on Mind the Product.

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Purpose vs. Product: Differentiate Your Strategy from Tactics (Portfolio & Roadmaps)

Johanna Rothman

I'm struggling to write several posts and I realized I need to define my terms. I keep seeing managers confuse the strategic and tactical. That leads to large and unchangeable roadmaps and a lot of emphasis on predictability. I don't know how to offer the level of predictability they want for large and unchanging work. Worse, many of these managers also want business agility.

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Reveal The Power of Food Tracker Apps for Dieters

The Product Coalition

Food tracker apps have gained immense popularity. It becomes a necessary tool since there is no better and faster way for diet people to create an effective nutrition plan. Currently, an enormous number of mobile app developments focused on digital health and wellness have been public on the app market. These apps have the potential to facilitate the tracking of health-related patterns and weight management.

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Intercomrade Spotlights: Serena Fritsch

Intercom, Inc.

Intercomrade Spotlights is a series that features stories of Intercom employees, exploring their careers, interests, experiences, and hopes for the future. Meet Serena Fritsch, Product Engineer at our Dublin office. Serena joined us six years ago and has become an integral part of the engineering team. We chatted to her about why she chose Intercom, her dreams, and her advice for women looking to get into engineering.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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SUNDAY REWIND: Reboot your team by Christina Wodtke

Mind the Product

You know what they say, teamwork makes the dream work but for that to be the case, you need a team that’s working well together. In this Sunday Rewind, we go back to 2018 and Christina Wodtke’s San Francisco talk about how to reboot the team you have or build a healthy one from the [.] Read more » The post SUNDAY REWIND: Reboot your team by Christina Wodtke appeared first on Mind the Product.

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Freezer Product Managers Become Popular Because Of Covid-19 Vaccines

The Accidental Product Manager

It turns out that Covid-19 vaccines need to be kept cold Image Credit: proteinbiochemist. The life of a freezer product manager is generally fairly boring. Your product development definition tells you to create more and more efficient products in order to replace the older units that your customers are using. You replace the ones that wear out and you are always looking for new customers.

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How To Define Customer Problems: Part 5 of 5?—?Testing Your Hypothesis

The Product Coalition

A five-part series on defining and solving product problems — Part 5- Testing your hypothesis. Continue reading on Product Coalition ».

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A founding vision for a startup ?is similar to a scientific hypothesis

Strategyzer

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Scaling product teams for fun and profit by Claire Vo

Mind the Product

Whether you’re going from 0 to 1, 2 to 10, or 50 to 100 it can be disorienting when your team size multiplies and product lines scale. In this #mtpcon Digital Americas keynote, Claire Vo CPO at Color, former CPO at Optimizely covers the skills, processes, and non-negotiables to rely on as your product org grows [.] Read more » The post Scaling product teams for fun and profit by Claire Vo appeared first on Mind the Product.

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Track the influence of the largest US companies with Feedly

Roy Madden

What's New. Leo understands and can track Fortune 500 companies and their aliases. Traditional keyword matches fail to understand aliases, synonyms and abbreviations, and standard content monitoring tools don’t allow you to track segments or industries, which puts you at risk of missing key information that could help you monitor the major players in your industry.

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How Can Product Managers Be Better Communicators?

The Product Coalition

The goal-setting process is a crucial one to any organization, but it is often done in a hasty manner. Here is how you can set goals… Continue reading on Product Coalition ».

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The Full Guide to Customer Research for SaaS in 2021

Userpilot

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Is it a stable ground to rely on when it comes to growth momentum? The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Leadership activities for workplace and remote teams

Nulab

Whether you’re a musician or a chess player, being awesome at your job will come down to putting the hours in. The more practicing you do, the better. But to see the absolute best results, you need to be strategic about it. This means being purposeful with your time and ensuring your practice is a varied mix of theory and skill. The same is true of management.

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4 tips for working as a dream team

freshtrax

Are you currently struggling with team communication or collaboration? Is your team cross-cultural, cross-functional, and/or remote? At btrax like many other companies, we have been working remotely for the last year and a half as a cross-cultural, cross-functional team. I am proud to say that we have succeeded in creating a dream team to tackle all of our internal and client projects.

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The Efficiency Paradox (or, How to Maximize Value Through Inefficiency)

The Product Coalition

M. C. Escher’s “ Ascending and Descending” Most products are designed to make our lives easier?—?to make our everyday tasks more efficient, if you will. But a weird thing happens when “efficiency” becomes part of your brand: It becomes a hallmark not only of finished products, but of the ways in which they are created, too. And the result is almost always an inferior product.