Sat.Sep 03, 2022 - Fri.Sep 09, 2022

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Don't Let Growth Hurt Your Margins: A 4-Step Pricing Framework to Build Products With Scalable Unit Economics

First Round Review

Pricing pro Dee Sahni shares a highly customizable framework for tweaking your monetization and pricing model so that it scales with you, not against you as the company grows. She then applies the 4-step framework to household-name companies like Amazon, Netflix and Uber.

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What is the Best Way to Measure and Analyze Your Data? A Quick and Easy Guide

dscout People Nerds

Understanding the range of analysis options for certain types of data can unlock your research’s potential—and you don’t even need a data science degree, either.

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The 9 Essential Tools Every Product Manager Needs

The Product Coalition

Tools. Oh, how we love them. A previous leader of mine always chided me for how much thought I put into which app/tools to use for which… Continue reading on Product Coalition ».

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Building the Digital Customer Journey

Gainsight

Customer success (CS) didn’t start out digital but, rather, as a collection of practices to maintain customer relationships after a sale. Organizations felt their way toward a better understanding of their value, learning how to improve implementations and developing new solutions to serve customers as their businesses advanced. The process required a lot of hands-on attention, with new departments and customer success agents being added to meet evolving needs.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Understanding your product’s true value

Mind the Product

In product, there is little arguing about what good looks like, although many organisations can't express how their product development efforts create value. In this article, Dave Martin shares his understanding of where the true value in product lies. [.] Read more » The post Understanding your product’s true value appeared first on Mind the Product.

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Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? Boston Consulting Group estimates that 70% of digital business transformation projects fail. If you look into the problem carefully, you’ll see that all the relevant reasons for failure : changing requirements, weak arrangement, insufficient investment and test activities?

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8 Help Center Examples To Inspire You To Create One

Userpilot

What are some help center examples that can inspire you to create yours? Designing help centers can be a tricky task. What elements should you include? How much information is enough? Where do you even begin with the self-service support model? In this article, we’ll be talking about the importance of help centers. You will also know how different it is from a knowledge base, as well as some of the best examples that can help you create one.

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The new dawn of Machine Learning

Intercom, Inc.

In the past five years, we’ve seen neural network technology really take off into its own. GPT-3 can create human-like text on demand, and DALL-E, a machine learning model that generates images from text prompts, has exploded in popularity on social media, answering the world’s most pressing questions such as, “what would Darth Vader look like ice fishing?

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Product in Practice: Mapping Opportunities at trivago

Product Talk

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. But even if this is the case, there’s always more they can do to improve. This is why Teresa talks about continuous discovery in terms of forming new habits. It’s not so much about becoming perfect at continuous discovery (because there really isn’t such a thing).

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Ethics and magic algorithms – MTP Hamburg Engage 2022

Mind the Product

At MTP Engage Hamburg 2022, there was a whole slot dedicated to the responsibility of a product manager, with two experts speaking on this pressing topic. Here you can see and read what Roisi Proven and Cennydd Bowles had to say. [.] Read more » The post Ethics and magic algorithms – MTP Hamburg Engage 2022 appeared first on Mind the Product.

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Five Search Engine Optimization (SEO) Tools for Product Managers

The Product Coalition

Improve product awareness and your roadmap. No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). If your product related content isn’t optimized for Google search, it’s much harder for your potential customers to find you. Fewer visitors to your site = fewer customers for your product.

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Intercom’s product principles: Building in small steps to deliver maximum customer value

Intercom, Inc.

Large changes are hard to understand, and harder to debug. At Intercom, we deliver complex changes in a series of small, controlled, easy-to-understand steps. Small changes are easier to build and faster to review, enabling us to deliver value to customers more quickly. This is the seventh post in a series exploring our product principles. Here, Aidan discusses our engineering principle “Build in small steps”.

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How to Break Open the Recruiting Bottleneck on Large and Growing UXR Teams

UserInterviews

Learn 9 actionable strategies for relieving common recruitment and panel management pains as your UX research practice scales.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Product ops drives product culture

Mind the Product

When leadership pays attention to product ops, it makes it easier for every team to function and pays dividends as a result. Below, I’ll dive into the connections between product ops and product culture, why product ops is an effective lever to pull to shift product culture, and how to begin shaping your own product culture through product operations. [.

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What I Learned from the Best Leaders in My Career

The Product Coalition

The key to successful leadership today is influence, not authority. So here I am, a what is called seasoned professional in the career game. I have been blessed to lead teams, and I have worked for over fifteen bosses, managers and leaders. It made me reflect on what made some of them stand out and allowed me to go the extra mile and deliver beyond expectations, and grow my professional skills and capabilities.

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Built for you: Tooltips, new support languages, personalized posts, and much more

Intercom, Inc.

It’s been an incredible summer here at Intercom – so let’s close it out with some hot new features! ??. It’s no secret that customer experience is the key differentiator for online customers today. That’s why our latest updates have been built to help you deliver the most personalized, contextual, and convenient experience possible. So without further ado, let’s dive into what we’ve built for you over the past month.

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Building products collaboratively with Productboard

ProductBoard

The people who spoke at our 2021 Product Excellence Summit came from a wide range of companies – project planning startups, developer tool providers and more – but they tended to have at least two things in common. First, those working in product roles had a huge need to ensure they could not only work well with the rest of their team, but with teams and stakeholders across other departments.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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I bet you think this product is about you – Tony Poon on The Product Experience

Mind the Product

It's a common saying that 'ego is the biggest product killer'. In this weeks' podcast episode, CPO at R-Zero, Tony Poon, delves into a discussion with Lily and Randy about how to ensure that your ego doesn't get in the way of discovering and managing the best products. [.] Read more » The post I bet you think this product is about you – Tony Poon on The Product Experience appeared first on Mind the Product.

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The Market Requirements Document (MRD): What Product Managers Need To Know

The Product Coalition

Product managers come in different shapes and sizes (i.e., specializations). Some PMs work on features execution while others focus on optimizing a particular business metric. However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play.

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399: Are product managers using Scrum as best as they can? – with Fred Fowler

Product Innovation Educators

Insights for product managers from a Scrum Master. Scrum is a frequently used approach for software projects and many other types of projects that would benefit from agility, including physical products. While Scrum is common, there are still many issues organizations encounter using Scrum. To understand how to overcome them, you would want to hear from a real master, and that is Fred Fowler, one of only 50 individuals in the United States who holds the prestigious Professional Scrum Master Leve

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The 5 key design decisions to drive change management in your organization

ProductBoard

Editor’s note: This article was co-written by Kate Villanueva, Denae Foster, Boge Sotirovski, Haley Miller, and Jasmine Ko, members of Productboard’s Professional Services team. When you go through any transformation, whether that’s introducing a new tool or revamping your product processes, it means a big change for your organization as a whole.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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Good habits for continuous discovery

Mind the Product

TL;DR A lot of teams still take a project approach to product development and don’t understand the benefits of continuous discovery They don’t practise continuous discovery because they focus on getting their initial discovery right and not on getting started and continually improving This means teams don’t build healthy habits and don’t practise talking to [.

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When You Want to Learn How to Be Better, That Means You Are Growing

The Product Coalition

“Learn to fail, and you will never fail to learn.” Continue reading on Product Coalition ».

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It’s Time to Clarify Work Boundaries and “Quiet Quitting”

Johanna Rothman

The news is full of this idea of “quiet quitting.” That's where people do just what the job requires and not more. Well, I have a contrarian view: Why do managers think it's okay to ask people to do more? What is it about “more” that managers want? In Practical Ways to Lead and Serve Others, I explained a myth called “I Need to Know People Are Invested.” That's the myth where everyone leaves at 5 or 6, after they've done a full day's worth of work.

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Behind the Roadmap with Hope Gurion

ProductBoard

Editor’s note: This post is part of a brand new video series to understand what goes on behind the roadmap – it’s an inside look at the life of product managers. Watch the full first video with Productboard’s own Sophie Lalonde here, find the second with Hope Gurion here, and keep an eye out for upcoming installments! The road to product management as a career isn’t always a straightforward one.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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SUNDAY REWIND: Innovation is broken by Janice Fraser

Mind the Product

In this week’s Sunday Rewind, we look back to when Investor, Speaker, and expert in management practices, Janice Fraser, took the main stage at #mtpcon San Fransisco 2017 to discuss how to tackle change in large organisations, and why it’s so important [.] Read more » The post SUNDAY REWIND: Innovation is broken by Janice Fraser appeared first on Mind the Product.

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Building a Sticky App: Features That Sell Themselves

The Product Coalition

Over the past decade, the product manager is one role that has become more prominent and defined. The increased demand for product managers revolves around digital transformation and companies adopting a product growth-based thought process. Companies understand the importance of the holistic approach to deliver value to customers-which is no longer exclusive to product viability.

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How You Can Find More Ease in Your Product Development (Day 5)

Johanna Rothman

I started this series by sharing my status of too much WIP (Work in Progress). My WIP was making me slightly crazed and I explained how I worked to reduce it. In case you're wondering, here's my current status: 3 presentations still on the list (I completed 2, including the one I recorded). The online workshop videos are complete. When Teachable settles down, I can start to upload.