A/B Testing?—?A Blessing or a Curse?
The Product Coalition
JUNE 12, 2019
How being data-driven is killing high-tech innovation Continue reading on ProductCoalition.com ».
Sat.Jun 08, 2019 - Fri.Jun 14, 2019
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Stuck in the Middle With Product Managers
Mind the Product
JUNE 10, 2019
Clowns to the left of me, Jokers to the right, here I am, Stuck in the middle with you. Stealers Wheel, 1973. Martin Eriksson made famous the diagram below, showing how product managers are at the cross-section of business, tech, and UX (by the way, I’m not implying any of these groups are clowns or jokers). The first time I saw this diagram I thought: “That’s awesome, it shows product right at the heart of everything, the lynchpin of the whole organisation.
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Why Working Backwards Benefits Product Teams
ProductCraft
JUNE 13, 2019
When I worked as a news reporter, the most common questions I received about my job revolved around the press release. Is it necessary? Is it relevant? Do you even read it? And my answers were always a resounding yes. But not for the reasons you might think. I certainly didn’t need a press release. Read more » The post Why Working Backwards Benefits Product Teams appeared first on ProductCraft by Pendo.
Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try
Product Talk
JUNE 12, 2019
Two and a half years ago, I introduced the opportunity solution tree. It’s been a blast seeing product people put it into practice. Today, I’m excited to share Hope Gurion’s thoughts on using opportunity solution trees. Like a true Agilist, she hasn’t just adopted the tool, but has iterated on it to better suit her needs. I first met Hope in 2014 when she asked me to coach her product teams at CareerBuilder.
Enterprise ABM Marketing Tools: A Marketers Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
How to keep new users engaged with your welcome page
Intercom, Inc.
JUNE 11, 2019
If you have an application or SaaS product, the welcome page that users see after signing up is much more than a cheerful “hello” to your users. Or, at least, it should be. The welcome page comes at a really critical time for your app. It’s during the onboarding period when new users will decide if you can follow through on the promises you made of saved time or increased revenue.
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Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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How to Succeed at Product Management in the Face of Uncertainty
The Product Guy
JUNE 13, 2019
Guest Post by: Ben Chamberlain (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. I was frustrated when I started The Product Guy mentorship program. I felt by executing primarily on well-defined projects, my role was closer to project manager than a product manager. Serendipitously, the company changed direction and I was tasked to build a product with few concrete details and a great deal of uncertainty.
A step-by-step guide to how we upgraded Elasticsearch with no downtime
Intercom, Inc.
JUNE 10, 2019
Elasticsearch is a core technology at Intercom. It powers everything from article, conversation and user search to reporting, billing, message delivery and even our internal log management and analytics. Because Elasticserach has been at the core of Intercom for a long time , upgrading it is a challenging problem. Any version upgrade needs to be completely invisible to our customers.
How a Well-designed Mobile App can Eliminate the Stress of Travel
Alchemer Mobile
JUNE 11, 2019
Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. You have exactly three minutes until they close the gate doors. You finally get there with 30 seconds to spare and try to quickly scan your boarding pass. You had downloaded it while waiting in the hour-long security line, thankful there was a convenient way to quickly access your info.
Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
Treat Your Career Like you Treat Your Products by Adam Warburton
Mind the Product
JUNE 14, 2019
We all treat our products with care, respect, and diligence. We agonise over decisions and strategic direction, we think deeply about product direction, we care about the experience our customers get and the impact we have on our businesses. It’s our job to make good decisions. In this talk from MTP Engage Hamburg, I look at why we seemingly treat our careers so differently and what we can do to change this.
What Google’s and SalesForce’s respective acquisition of Looker and Tableau Software means for…
Piyanka Jain
JUNE 10, 2019
What Google’s and Salesforce’s respective acquisition of Looker and Tableau Software means for CIO’s The BI analytics tool space is consolidating to compete against Microsoft’s ensemble of Business Analytics(BA) products which promises to solve for the entire workflow?—?data generation, data capture, data storage, data access stratified by persona and data visualization.
3 Important Tips for All Product Managers
The Product Guy
JUNE 11, 2019
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Boeing Product Managers Struggle To Come Back From The 737 MAX Disaster
The Accidental Product Manager
JUNE 10, 2019
Boeing’s product managers need to find ways to rebuild trust Image Credit: Ferry Octavian. Every product manager job is different. Some are easy and some are hard. Right now, being the product manager at Boeing who is responsible for the 737 MAX jet would defiantly fall into the difficult category. The reason that this would be such a hard job to have right now is because this airplane has experiences a set of disastrous crashes.
Less Stress, More Success: Accounting Best Practices & Processes for 2025
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
How to Establish Product Culture (With a Little Help From World Product Day)
Mind the Product
JUNE 13, 2019
Parkinson’s UK is a pioneering and driven organisation; we’re transforming our organisation to ensure we are fit for a digital society. Establishing agile and product culture is critical to us becoming a modern organisation that continuously improves. Cultural change is about changing behaviour and attitude, which is hard and takes time. We have around 500 employees all over the UK.
The UX of UserZoom: Part one – How we set up our research process
Userzoom
JUNE 13, 2019
Welcome to ‘ The UX of UserZoom ’ – a new regular series where we reveal how we’re using our very own research product to improve the UX of UserZoom itself! If things were more meta, we’d be sending the Inception team into Jakob Nielsen’s dreams to find Deadpool talking to Don Norman about how much they love The Princess Bride while failing to open a door.
Product Managing Up & Grailed
The Product Guy
JUNE 10, 2019
Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Product Managing Up and debated Featured Product, Grailed … And, also, thank you to our awesome sponsors who make everything possible…
Our 6 Must Reads for Onboarding Tactics That Help New Hires Succeed (and Stay)
First Round Review
JUNE 10, 2019
Onboarding is so much more than the standard-issue IT set-up: It's the foundation for how new hires settle into their roles and their future at the company. We gathered perspectives on how to prime your newest employees for success.
B2B eCommerce, Self-Service Portals, and PIM Trends for 2024
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Negotiate Like a Pro(duct Manager) by Garry Prior
Mind the Product
JUNE 14, 2019
In this talk from #mtpengage Manchester, Garry Prior, Director of Product at THG Ingenuity, explores how negotiation is central to being a product manager, and looks into key areas to focus on during negotiations. As product people we spend our working lives negotiating internally with colleagues and externally with customers and partners. Given this, you would expect us to be well versed in the art of negotiation, and for product management training to include this as a core module, but you’d b
Auditing Web Performance Continuously with Gimbal
Modus Create
JUNE 12, 2019
Enterprises of all sizes have been witnessing a strong correlation of latency to the loss in revenue and productivity. Strong web performance is a Definition of Done for the best web development teams, but also a top priority for high-achieving product owners. And, at Modus, we’ve increasingly seen it become a requirement for our clients’ applications.
B2B Product Manager Magazine June 2019
Product Management University
JUNE 11, 2019
The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success. Determine which approach is most conducive to successful products over the long haul in your organization. We’re also celebrating graduation month here at Product Management University.
Our 6 Must Reads for Onboarding Tactics That Help New Hires Succeed (and Stay)
First Round Review
JUNE 11, 2019
Onboarding is so much more than the standard-issue IT set-up: It's the foundation for how new hires settle into their roles and their future at the company. We gathered perspectives on how to prime your newest employees for success.
4 AI Hacks to Make Sales Teams More Efficient
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
How we Learned to Build Users’ Trust in a new Product Category
Mind the Product
JUNE 11, 2019
I’m really proud to have been part of the team who launched Echo’s new website – our digital pharmacy users can now manage their medication from whichever device they like, without downloading our app. When we started building our web product, our plan was pretty simple: “Just build the same features as our mobile app but make it work on bigger screens.” .
Top 10 Japanese Tech Companies
freshtrax
JUNE 11, 2019
According to an article by Tech :: Note , the Japanese tech industry has grown as a whole with continual increases in the total revenue of the industry, from 14,380 billion yen (approx. 133 billion USD) in 2013 to 14,899 billion yen (approx. 137 billion USD) in 2014 to 17,268 billion yen (approx. 159 billion USD) in 2015. To give you a bigger picture of the Japanese technology industry, we dive deeper and introduce the top technology companies in Japan based on the following four criteria: capit
The 5 W’s Of Customer Feedback
Gainsight
JUNE 13, 2019
You want growth? Your customers’ health is more important than your top of funnel. It sounds counter-intuitive, but it’s true. Over half of customers believe their experience is more important than price when making a purchasing decision ( Gartner ). And according to Harvard Business Review, it’s 25 times more cost-effective for you to retain existing customers than to invest in new ones.
Competitive Benchmarking 101: A User Researcher’s Guide
Userzoom
JUNE 12, 2019
So much more than carving your name onto a bench (also, don’t make marks on benches). As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of competitive benchmarking! What is competitive benchmarking?
Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Beyond the Hype on AI – Ashwini Asokan on The Product Experience
Mind the Product
JUNE 11, 2019
Ashwini Asokan, CEO and co-founder of intelligent retail automation platform VUE.ai, is working to evolve the world of retail, making shopping more of an entertainment experience. She’s spent a lot of time thinking about artificial intelligence and she sat down with us to go beyond the hype – and give us some practical advice about how to make use of it as a product person.
Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same)
ProductPlan
JUNE 11, 2019
An outcome-based roadmap sounds like a good idea. Instead of a long list of context-free features and enhancements the roadmap is constructed to accomplish specific goals critical to the success of the business. Each major release or theme has an intended impact that can even be measured and validated. The problem with outcome-based roadmaps comes when the desired outcomes don’t actually accomplish what companies hoped they would achieve.
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