Sat.Jan 23, 2021 - Fri.Jan 29, 2021

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Is it Time to Invest in Redesigning my Digital Product?

Mind the Product

Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase [.]. Read More. The post Is it Time to Invest in Redesigning my Digital Product?

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Leadership Tip #2: Do the Right Thing, Even When it Feels Uncomfortable

Johanna Rothman

We all like to think we use our value-based integrity to decide and act. And I bet you've seen people who don't appear to use that kind of integrity. If you talk to them, they say they intend to do the right thing. However, they don't always act according to their intentions. Here's an example I see all too often. A senior manager, SM, receives an estimate the SM doesn't like.

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How Product, Engineering, and Design Can Work in Harmony

The Product Coalition

The best Product Managers act as a force multiplier for their team. They leverage the intellectual capital of the people around them to build products that create value for customers and the business. However, often Product Managers, even the ones with the best intentions, operate in a way that disengages their team from the problem and the users leading to subpar products getting shipped.

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5 Ways to Meet Customers Where They Are

Alchemer Mobile

Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere. Ultimately, the goal is to deeply understand customers in order to increase their satisfaction, even in the most challenging situations.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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To MRD or not to MRD.

The Product Bistro

That is the question. In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. This was the artifact the began the process of developing a new product, or a variant of a product. Now, the general consensus seems to be that the MRD is dead as the Dodo, replaced by a product backlog, groomed by a product owner, and lean startup techniques that encourage build/test/evaluate/pivot cycles until you achieve the magical “produc

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How to Prioritize Features and Projects: Here’s the Ultimate List of Prioritization Frameworks

The Product Coalition

With 70+ methods listed, this is the most complete list of prioritization frameworks on the internet with tons of linked resources. This… Continue reading on Product Coalition ».

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Conversational experiences and customer outcomes: How Typeform creates blueprints for customer success

Intercom, Inc.

Built to help brands connect with their customers in more meaningful ways, Typeform is an interactive survey platform with a vision to create a world of more personal business relationships. Focused on realizing that vision by empowering and supporting their customers is Christine Werner, Typeform’s Senior Director of Customer Success. This is the fifth in a recurring series of articles looking at how modern support leaders are navigating the support landscape as it continues to evolve.

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To MRD or not to MRD …

The Product Bistro

In the modern era, it seems that product management and organizations have eschewed the venerable MRD or marketing requirements document. However, it still has a place in the toolkit, and it should be leveraged more often.

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Climb the Product Career Ladder Part 3: Head of Product, VP Product, and CPO Roles

Mind the Product

This third and final part of our career series looks at the top tier of roles in Martin Eriksson’s foundational post on product management job titles and hierarchy, at the Head of Product, VP Product, and CPO roles. With such leadership roles typically there comes a change in emphasis. As James Gadsby Peet, ProductTank London [.]. Read More. The post Climb the Product Career Ladder Part 3: Head of Product, VP Product, and CPO Roles appeared first on Mind the Product.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Product Bugs: A Comprehensive Guide?—?Part 1

The Product Coalition

Product Bugs: A Comprehensive Guide?—?Part 1 Product Bugs are one of the most common and accepted parts of building tech products. Yet bugs are often overlooked or an afterthought, especially when it comes to thinking about how to improve productivity and, ultimately, get better outcomes for customers. Product bugs don’t get much love because they aren’t sexy and are mostly associated with trouble, or in the more extreme form, disasters.

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Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore

Daniel Elizalde IoT Blog

How do you drive innovation? Welcome to this episode of the Enterprise Product Leadership podcast. My guest today is Geoffrey Moore, a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. […].

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How to Build a Culture of Ownership, and Other Engineering Leadership Tips from Plaid & Dropbox

First Round Review

Jean-Denis Grèze has led engineering teams at Plaid and Dropbox: Here’s what he’s learned about crafting a bottoms-up culture, hiring and motivating large teams.

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A Complete Guide to Developing Great Product Managers

Mind the Product

In my new book Strong Product People: A Complete Guide to Developing Great Product Managers, I’ve aimed to deliver everything a product leader needs to help team members live up to their full potential and to feel empowered. Here, I’m giving MTP Leaders exclusive access to chapter 11: How to Find the Time? a chapter [.]. Read More. The post A Complete Guide to Developing Great Product Managers appeared first on Mind the Product.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Product Vision Sprint: 5 days to a tangible product vision

The Product Coalition

80 to over 100 hours per week to “change the world” is what Elon Musk wrote in a 2018 tweet, referring to what was considered a standard working week at the time Tesla was ramping up production of its Model 3 sedans. You’ve got to think….what was driving those employees to get out of bed each morning and slog out 15 hours a day, week after week? The pay?

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TEI 319: Product Innovation Management – with Jerry Fix

Product Innovation Educators

How product managers can innovate throughout the entire product lifecycle. As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers becoming product masters. That new name is Product Masters Now. . You don’t need to do anything to keep listening, but I want you to know the name change is coming in a few weeks, and it will show in your podcast player not as The Everyday Innovator but as Product Masters Now. .

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Lessons from KonMari on Global Expansion

freshtrax

Inspired by Brandon K. Hill and Yasuko Katsumata. It’s no longer a phenomenon. It’s a movement. . “What sparks joy?”. It’s been two years since Marie Kondo debuted on Netflix, and America is still captivated by her charm. Her book, The Life-Changing Magic of Tidying Up , is more than just about cleaning and organizing your belongings; it’s also about being intentional in how you choose to live and think.

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Managing Your Startup Options – Karthik Suresh on The Product Experience

Mind the Product

Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. Though he’s now a Product Manager at Facebook, Karthik Suresh co-founded Altrest and grew Craft.io from an early stage. He joins us on the podcast to share [.]. Read More. The post Managing Your Startup Options – Karthik Suresh on The Product Experience appeared first on Mind the Product.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

OKRs are an amazing tool to drive business success. Starting with OKRs is easy. Doing it right is not necessarily so, and especially with product OKRs that are a unique beast. Here are a few common mistakes to avoid. Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in prod

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Feedly is hiring a VP Marketing

Roy Madden

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information.

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Some Companies Saw a Pandemic Boom — How do They Stave off a Bust?

ProductCraft

On January 15, 2020, the United States confirmed its first case of coronavirus. Over the next six weeks, as the virus spread throughout the country and around the world, daily life changed incrementally at first, then seemingly all at once. By mid-March, lockdowns and quarantine became widespread, grinding business, travel, professional sports, and much more.

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An Explorer’s Mindset, by Tendayi Viki

Mind the Product

In this talk at ProductTank Cardiff, Tendayi Viki draws on ideas from his latest book – Pirates in the Navy – to share a rich set of tools for product leaders who are trying to balance the needs of exploration, innovation, and execution. Ultimately, it boils down to developing a pragmatic model for managing risks and investments, and [.].

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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My Top 5 Product Books and How I Help Myself to Read More

The Product Coalition

These are my top five product books that you should read no matter which point of your career you are at. Sometimes it is hard to get your… Continue reading on Product Coalition ».

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Listen to Dan and Me on the AgileThought Podcast 116

Johanna Rothman

I had a lovely conversation with Dan Neumann on the AgileThought Podcast: 116: Modern Management Made Easy with Johanna Rothman. We had a lovely conversation about the Modern Management Made Easy books. The show page has key takeaways and links to many of the resources we mentioned in the podcast. Enjoy! The post Listen to Dan and Me on the AgileThought Podcast 116 appeared first on Johanna Rothman, Management Consultant.

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Ease of use—What it means, how much it matters, and how to communicate it to attract customers [Based on data from 98 SaaS businesses]

Userpilot

How important is the ease of use for the success of your SaaS company? Pawel Banhegyi asked 98 SaaS businesses a bunch of questions that revealed why you should make the ease of use and good, intuitive UX an absolute priority! But before we dive into the results, let’s start from what you’re told never to do as a researcher – a huge piece of anecdotal evidence … Not that long ago, I had “the” conversion with one of my research friends.

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Walking in Another’s Shoes

The Product Guy

People in San Francisco have very interesting product management shoes. Watch and learn more from product management expert, Mihaela Draghici.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Seven Questions You Can Ask To Prevent Overengineering

The Product Coalition

Photo By Robert Bye on Unsplash We all do it. I’ve looked back at something that took me weeks to build and said to myself, “Wow that could have been far more simple.” I blame it on brain “modes”. When we put our brain into solutioning mode?—?we forget the problem and begin constructing a solution we can take pride in. I suspect it has something to do with creativity.

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Best Practices for Kubernetes Monitoring

eG Innovations

What is Kubernetes and What is K8s? Kubernetes, also known as K8s, is a container-orchestration platform for automating deployment, scaling, and operations of applications running inside the containers across clusters of hosts. Google open-sourced the Kubernetes project in 2014. According to a recent CNCF survey , Kubernetes is the most popular container management tool among large enterprises, used by 83% of respondents.

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Tap into this User Engagement Strategy to Experience Hyper-growth

Userpilot

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. Converting large numbers of trial users into customers. Increasing feature adoption and creating “power users” or “product advocates.”.