Mind the Product
AUGUST 4, 2020
Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology. According to PWC’s research, it’s predicted that ML and AI technologies will contribute about $15.7 trillion to global GDP by 2030.
Strategyzer
AUGUST 4, 2020
You’ve finally managed to get your teams excited about experimentation. But how do you focus that excitement into designing experiments that matter? We’ve observed newly motivated teams running landing pages or interviews, only to ignore the riskiest assumptions in their strategy. While testing can be a powerful tool, you’ll need to focus your teams’ experimentation efforts on high risk areas.
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Split
AUGUST 5, 2020
Testing in production is becoming more and more common across tech. The most significant benefit is knowing that your features work in production before your users have access. With feature flags, you can safely deploy your code to production targeting only internal teammates, test the functionality, validate design and performance, fix any bugs or defects, and then turn the feature flag on and allow your users to access it already knowing that it works in production.
Alchemer Mobile
AUGUST 5, 2020
Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Product Management University
AUGUST 3, 2020
All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics. These elements are important parts of the story, but they still beg the question, So what? The Playbook: Customer Testimonials: The Wheel That’s Missing.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Intercom, Inc.
AUGUST 3, 2020
At Intercom, we’ve been truly inspired by our customers during these trying times and how they’re helping people in need. One shining example is Code for America. Here’s their story. As global unemployment rates continue to grow, people are looking to government for guidance, reassurance, and financial assistance. In the US, individuals who have recently lost their job or whose income has been impacted can apply for government benefits.
The Product Guy
AUGUST 3, 2020
Addressing the gap between understanding of product manager and customer — a great motivator to become one. Watch and learn more from product management expert, Tanya Koshy.
Alchemer Mobile
AUGUST 6, 2020
Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. The Apptentive community has been on the front lines of the changes to mobile product management, and as a result, has been eager for content to advance their skills.
Mind the Product
AUGUST 3, 2020
In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. Studying high-performance teams is important, but one must understand what the right things to replicate are. His key points include: Customer Understanding Product Portfolio Investment Decisions Product Innovation and Lifecycle Process [.].
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Intercom, Inc.
AUGUST 5, 2020
As a business grows, most support leaders will be challenged to answer this seemingly trick question: can you provide a best-in-class customer experience…but at a lower cost? Not long ago, answering this question meant veering in one of two directions. If you said “no,” you had to find a way to justify having really happy customers at an equally high cost.
The Product Guy
AUGUST 7, 2020
Key items to keep in mind when making the transition and what new tasks you’ll be performing when you make the transition. Do you have to advance your career? What does it mean to manage Product Managers? In a recent live stream from one of our mentors of The Product Mentor , Paul Hurwitz, lead a conversation on this topic. We are always looking for more product mentors from all around the world.
The Product Coalition
AUGUST 7, 2020
The rise of flexible job roles, digital tech careers and more freelance opportunities around the world has led more people into working… Continue reading on Product Coalition ».
Mind the Product
AUGUST 7, 2020
In this #mtpcon Digital 2020 keynote, Nancy Douyon, Design Ethicist and Product Philosopher, illustrates the importance of unlearning our Nobility Complex, taking our research away from Western cultures and looking at how we can design for underrepresented groups, leveraging our privilege to better serve everyone. Watch the video to see her talk in full.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Product Management University
AUGUST 6, 2020
Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps. List Your Target Markets. List the market segments that will account for 80% of your revenue over the next 24 months across the entire product portfolio.
First Round Review
AUGUST 4, 2020
There's a long list of most frequently-cited skills for becoming a successful entrepreneur. One that rarely makes the list is effective writing. Upstart CEO Dave Girouard pens this thoughtful case for the importance of strong writing in the startup world — and his tips for leveling up.
The Product Coalition
AUGUST 7, 2020
Why product management interviews don’t filter for real product skills. Interviews for product management jobs select for smart people, but not good product managers. Almost all PM interviews ask the candidate to walk through a product case. This typically means talking through a hypothetical situation in which they improve an existing product, or design a new one.
Mind the Product
AUGUST 5, 2020
At #mtpcon Digital 2020, we were able to enjoy 18 Breakout Session talks, across three days, from some of the best product people around. We’re be releasing them all (weekly, in groups) and in this selection, you’ll delve into some hard-hitting topics to help you successfully lead teams. Check out the videos to watch sessions [.]. Read More. The post Leading Product Teams with Success: Learnings from the #mtpcon Session Speakers appeared first on Mind the Product.
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Intercom, Inc.
AUGUST 6, 2020
At this point, it’s clear that Marc Andreessen was entirely accurate with his now famous quote. But that sort of transformation doesn’t just happen on its own – it is the culmination of the tireless work and effort of millions of engineers and developers, building new things and overwriting old tools. If there is one place where these countless makers gather as a modern community, it is Stack Overflow.
Product Management University
AUGUST 6, 2020
Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps. List Your Target Markets. List the market segments that will account for 80% of your revenue over the next 24 months across the entire product portfolio.
ProductPlan
AUGUST 4, 2020
If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. Those that take the concept of “minimum” face value run the risk of releasing a thin set of features that may get their product to market quickly, yet deliver a poor customer experience and ultimate
Mind the Product
AUGUST 5, 2020
One of our favourite pub discussions after a ProductTank is to try and define the difference between a product and a service. (We’re fun like that.) These days, we’re doing all of our meetups and events remotely, so Andy Budd joined us on the podcast to talk about the difference between product managers and service [.]. Read More. The post Service Design and Product – Andy Budd on The Product Experience appeared first on Mind the Product.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Intercom, Inc.
AUGUST 4, 2020
I’m delighted to welcome Dan Griggs to Intercom as our CFO. He brings extensive financial and leadership experience that will help Intercom continue to scale and deliver on our mission to make internet business personal. As a company, we are at a pivotal moment in our journey. We are seeing record demand for our Business Messenger and increasingly larger businesses are choosing Intercom to build strong relationships with their customers.
Product Management University
AUGUST 3, 2020
All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics. These elements are important parts of the story, but they still beg the question, So what? The Playbook: Customer Testimonials: The Wheel That’s Missing.
The Product Coalition
AUGUST 7, 2020
We all recognize the words ‘outcome’ and ‘output’, and we all think we know what that means. But arrange them into ‘outcomes vs outputs’ and hand them over to the product management community, and suddenly everyone is talking about them! If you’re someone who builds a product or products, have to make high level strategic product decisions…this is something you need to be thinking about.
Product Innovation Educators
AUGUST 3, 2020
What product managers need to know to create powerful customer experiences. The experience customers of our products encounter impacts the value they find in our products. The customer experience is intertwined with customers’ perceptions of value. To explore customer experience, I talked with two people who design the customer experience for theme parks, zoos, museums, and other venues.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
ProductCraft
AUGUST 4, 2020
In a career longer than I care to admit, I’ve had the pleasure of working with people from quite literally all over the world. I’ve given 5 a.m. Skype training sessions to colleagues in southeast Asia and stayed up late at night hammering out issues with colleagues on the west coast of the US. I’ve. Read more » The post Distributed: Team Building With a Remote Product Team appeared first on ProductCraft by Pendo.
Mind the Product
AUGUST 6, 2020
One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. Such blind spots may not be entirely your fault. Early in my career, I developed a software distribution tool for a CRM solution that ran on the [.]. Read More. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product.
ProductPlan
AUGUST 7, 2020
When I started my career as an engineer, I didn’t set my sights on becoming a product manager. Flash forward fifteen years later, and I’m the Director of Product Management at HG Insights. Working in startups and big technology companies, I’ve encountered one question more than most: “How do I make the switch from engineering to product management?”.
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