The 5 Most Lethal Mistakes in Product Development
BrainMates
NOVEMBER 1, 2021
On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations. Now hold on a minute you might say, isn’t product failure just the inevitable cost of product innovation ?
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