Johanna Rothman
SEPTEMBER 21, 2018
We hear a lot these days about project-based organizations vs. product-based organizations. Much of what we do in software is in service of products. Products tend to evolve over time. When we work on projects, we learn from the experience. However, once we finish this release, the “product” (the output of the project) doesn’t change and incorporate our learning for the future.
Product Management Lessons from the Trenches
SEPTEMBER 19, 2018
Your Teams Don’t Talk with Customers Enough - Here is an Easy Fix Do you ever feel like your teams don’t have the pulse of the market? Like they don’t get enough time with real users/customers? Especially the product and marketing teams focused on building products that people will love and on communicating to customers in a way that will resonate?—?
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ProductCraft
SEPTEMBER 17, 2018
Imagine you’re going about your day when an executive at your company approaches you: “Hey! I have a great idea for the product and we absolutely have to do something with it!” Most product people know where this is going because these kind of requests from stakeholders are a fact of life for us. Often. The post How to Maintain a Coherent Product Roadmap While Still Giving Others a Voice appeared first on ProductCraft by Pendo.
The Product Bistro
SEPTEMBER 17, 2018
Revenues are softening, some long term decline is suddenly accelerating, and you are missing plan. Senior management wants to know why, and – more importantly – what are you doing about it. They point their fingers to Product Management to right the ship. The Problem – Product Management has many tools in its bag that […].
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Intercom, Inc.
SEPTEMBER 17, 2018
The ideal onboarding experience is an easy and frictionless path to finding value. Consumer products perfected this by building onboarding experiences with maniacal focus on a single metric: Facebook’s 7-friends-in-10-days, or Pinterest’s 1rc7 (percentage of new signups that repinned a pin or clicked on a pin in the week following signup). But some products include irreducible complexity.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Daniel Elizalde IoT Blog
SEPTEMBER 18, 2018
In this post, I present an IoT framework to help Product Managers tackle the complexity of IoT products. This framework provides an easy-to-follow structure to uncover requirements at each layer of the IoT stack, including business decisions, technical decisions, and more. Product Management for an Internet of Things product can be very daunting and confusing, even for […].
Product Management University
SEPTEMBER 21, 2018
The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. We also look at driving more revenue from existing solutions and avoiding reactive product decisions and the relationship between portfolio managers and product managers.
Intercom, Inc.
SEPTEMBER 18, 2018
Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Sales is the lifeblood of every business. Without it, you have no way of acquiring new customers, upselling existing ones or of driving predictable, scalable revenue. But sales is also one of the hardest functions to get right, especially today. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentia
Mind the Product
SEPTEMBER 18, 2018
Mind the Product started with a simple premise – that by coming together as a community we can all learn from each other, become better product managers, and improve our craft. We started with just 25 people in the back room of a London pub, but have quickly grown that product community to over 155 cities around the world. In 2012 we wanted to connect all those communities and share even bigger lessons, so we started a conference in London.
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
First Round Review
SEPTEMBER 18, 2018
Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.
Product Management University
SEPTEMBER 18, 2018
To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role? There are portfolio product manager roles, but all product managers share responsibilities for the portfolio. There are things you do to your products for purposes of customer retention and then there are things you do to your products in conjunction with other products to form solutions.
Generation Focus
SEPTEMBER 21, 2018
Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market. This data comes in the form of answers to survey questions, interviews, focus group responses, test sessions, and any other study being used by researchers. In some cases, it is perfectly acceptable to use qualitative data retrieved from services such as Usertesting.com and Respondent.io to market test your product or business.
Mind the Product
SEPTEMBER 18, 2018
Organizational Awareness: The Leader’s Sixth Sense. In our product management community, we rightly place a great deal of attention on the people who are going to use our products. We are constantly answering that seemingly basic (yet challenging) question: What problem are we trying to solve for customers? We test our ideas again and again. Ensuring the design, functionality and technology meets that crucial – often unspoken – user need.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
UX Studio
SEPTEMBER 20, 2018
The secret of reducing churn rate? Well done churn analysis and action on the results. In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons.
Product Management University
SEPTEMBER 20, 2018
It’s easier to sell products that don’t exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don’t have. Here are three ways to get better at selling products you have and grow revenue faster. Identify the target buyers that benefit most from your current products – as is. Determine the market dynamics that are most influencing those buyers and communicate how your tactical products help them meet the market-imposed strate
Miro
SEPTEMBER 20, 2018
The #1 visual collaboration platform, RealtimeBoard, now supports the automated creation of mind maps. Structuring your ideas has just become more intuitive with RealtimeBoard. Thanks to our growing expertise in visual collaboration and feedback from 2 million users worldwide, we were able to make truly ‘smart’ boards that help you create mind maps faster.
Mind the Product
SEPTEMBER 17, 2018
TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. Don’t hate the central decision maker – they can be your best friend, or destroy your chance of success. The Cloud has Fundamentally Changed B2B Selling.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Daniel Elizalde IoT Blog
SEPTEMBER 17, 2018
In this episode of the IoT Product Leadership podcast, we dive deep into IoT Data Monetization approaches. My guest is Aleksander Poniewiereski, who joins us today all the way from Poland. Aleksander is the Global IoT Leader at EY where he is responsible for leading their advisory practice focused on IoT. Aleksander brings a unique perspective that I haven’t […].
Product Management University
SEPTEMBER 18, 2018
Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone.
Sachin Rekhi
SEPTEMBER 16, 2018
Video: Developing a Continuous Feedback Loop. Slides: Developing a Continuous Feedback Loop. Essay: Designing Your Product's Continuous Feedback Loop. Earlier this year True Ventures invited to me to speak at True University, their annual conference for portfolio companies. I decided to expand upon an essay I originally wrote in 2016 about developing a continuous feedback loop for your product with detailed case studies of how I have implemented such a feedback loop for my current startup, Notej
Mind the Product
SEPTEMBER 21, 2018
More and more enterprise businesses have embraced multi-sided marketplaces to extend existing business models and explore new territories for growth. For example, in 2009, Walmart launched its own Marketplace to connect third-party merchants with Walmart customers partly to catch up with Amazon’s already established third-party marketplace. General Motors launched Maven, a peer-to-peer marketplace that connects owners of GM cars with people who need to rent cars.
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Indicative
SEPTEMBER 19, 2018
In almost all areas of our lives, we expect to know what’s going on instantly — we receive news alerts seconds after a large event happens, and we can track traffic and train delays on our phones. So why would you settle for business analytics that don’t keep up with the rest of your life? That’s why we’re announcing a new, quick set-up integration that will bring your analytics up to speed.
Product Management University
SEPTEMBER 17, 2018
The single biggest reason for reactive product decisions is the absence of a cohesive top-down strategy that articulates where you’re going, how you’ll get there and why you’ll succeed – articulated in terms of customer value. The Playbook: In many organizations, a strategy is nothing more than a set of goals like revenue, profitability, customer retention, etc., with a few accompanying objectives like “greater customer focus.” Here’s the problem with t
Clever PM
SEPTEMBER 20, 2018
There’s more to being Agile than just blindly following the rules and processes of any specific methodology. One of the core components of effective Agile practice is internalizing the concept of continuous improvement. As I’ve touched on in other articles, Agile is a direct descendant of the concepts originating in the lean manufacturing movements of […].
ProductCraft Debates
SEPTEMBER 20, 2018
When we posed this question to our debaters, we got a resounding sigh of recognition. Many product leaders seem to be debating this question amongst themselves and within their teams. What product is, and even more so, what product management is, differs with every company, and the question of background, skills, and expertise of product. The post Should product managers have a technical background?
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
Pragmatic Marketing
SEPTEMBER 20, 2018
“Hello Mark, I have a pricing topic you may or may not want to use in a blog. I recently returned from a weekend trip to Denver. I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I flew United to Denver and returned on Frontier. Everything about the flights was fine (on-time, cleanliness, quality of service, etc.), with the exception of my online check-in with Frontier.
BrainMates
SEPTEMBER 17, 2018
The countdown is on – just four weeks until Leading the Product conference in Melbourne and just five weeks until Sydney! This is the fourth year of our conference by Product Managers, for Product Managers, and it’s getting bigger and better each year. Still only single stream, which means no wasting time trying to decide which speaker to see. This conference enables you to stay abreast of the latest trends in product management from seasoned international and local product leaders.
Generation Focus
SEPTEMBER 21, 2018
Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market. This data comes in the form of answers to survey questions, interviews, focus group responses, test sessions, and any other study being used by researchers. In some cases, it is perfectly acceptable to use qualitative data retrieved from panel services such as Usertesting.com and Respondent.io to gather data on your product or business.
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