Johanna Rothman
SEPTEMBER 21, 2018
We hear a lot these days about project-based organizations vs. product-based organizations. Much of what we do in software is in service of products. Products tend to evolve over time. When we work on projects, we learn from the experience. However, once we finish this release, the “product” (the output of the project) doesn’t change and incorporate our learning for the future.
Product Management Lessons from the Trenches
SEPTEMBER 19, 2018
Your Teams Don’t Talk with Customers Enough - Here is an Easy Fix Do you ever feel like your teams don’t have the pulse of the market? Like they don’t get enough time with real users/customers? Especially the product and marketing teams focused on building products that people will love and on communicating to customers in a way that will resonate?—?
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ProductCraft
SEPTEMBER 17, 2018
Imagine you’re going about your day when an executive at your company approaches you: “Hey! I have a great idea for the product and we absolutely have to do something with it!” Most product people know where this is going because these kind of requests from stakeholders are a fact of life for us. Often. The post How to Maintain a Coherent Product Roadmap While Still Giving Others a Voice appeared first on ProductCraft by Pendo.
The Product Bistro
SEPTEMBER 17, 2018
Revenues are softening, some long term decline is suddenly accelerating, and you are missing plan. Senior management wants to know why, and – more importantly – what are you doing about it. They point their fingers to Product Management to right the ship. The Problem – Product Management has many tools in its bag that […].
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Mind the Product
SEPTEMBER 20, 2018
Product managers have a unique view on what’s happening across the business, provided the relationships are working well. They work at the intersection of the User Experience, Business, and Technical teams, and have the opportunity to tap into the collective knowledge of these teams, in addition to their own interactions with the market. Source: Martin Eriksson, Mind the Product.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Product Innovation Educators
SEPTEMBER 17, 2018
Product managers can move the wheel forward without reinventing it. I’m currently on a tour through the northeast of the US, visiting product managers and innovators. On my way, I stopped in Minneapolis and found an incredible innovation case study at Deluxe Corporation. You’ll hear from Chris Clausen, Executive Director, how this company that is more than a century old is avoiding being disrupted by embracing innovation.
Daniel Elizalde IoT Blog
SEPTEMBER 18, 2018
In this post, I present an IoT framework to help Product Managers tackle the complexity of IoT products. This framework provides an easy-to-follow structure to uncover requirements at each layer of the IoT stack, including business decisions, technical decisions, and more. Product Management for an Internet of Things product can be very daunting and confusing, even for […].
Mind the Product
SEPTEMBER 18, 2018
Mind the Product started with a simple premise – that by coming together as a community we can all learn from each other, become better product managers, and improve our craft. We started with just 25 people in the back room of a London pub, but have quickly grown that product community to over 155 cities around the world. In 2012 we wanted to connect all those communities and share even bigger lessons, so we started a conference in London.
Product Management University
SEPTEMBER 21, 2018
The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. We also look at driving more revenue from existing solutions and avoiding reactive product decisions and the relationship between portfolio managers and product managers.
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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Intercom, Inc.
SEPTEMBER 18, 2018
Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Sales is the lifeblood of every business. Without it, you have no way of acquiring new customers, upselling existing ones or of driving predictable, scalable revenue. But sales is also one of the hardest functions to get right, especially today. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentia
First Round Review
SEPTEMBER 18, 2018
Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.
Mind the Product
SEPTEMBER 18, 2018
Organizational Awareness: The Leader’s Sixth Sense. In our product management community, we rightly place a great deal of attention on the people who are going to use our products. We are constantly answering that seemingly basic (yet challenging) question: What problem are we trying to solve for customers? We test our ideas again and again. Ensuring the design, functionality and technology meets that crucial – often unspoken – user need.
Product Management University
SEPTEMBER 18, 2018
To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role? There are portfolio product manager roles, but all product managers share responsibilities for the portfolio. There are things you do to your products for purposes of customer retention and then there are things you do to your products in conjunction with other products to form solutions.
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Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Generation Focus
SEPTEMBER 21, 2018
Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market. This data comes in the form of answers to survey questions, interviews, focus group responses, test sessions, and any other study being used by researchers. In some cases, it is perfectly acceptable to use qualitative data retrieved from services such as Usertesting.com and Respondent.io to market test your product or business.
UX Studio
SEPTEMBER 20, 2018
The secret of reducing churn rate? Well done churn analysis and action on the results. In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons.
Mind the Product
SEPTEMBER 17, 2018
TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. Don’t hate the central decision maker – they can be your best friend, or destroy your chance of success. The Cloud has Fundamentally Changed B2B Selling.
Product Management University
SEPTEMBER 20, 2018
It’s easier to sell products that don’t exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don’t have. Here are three ways to get better at selling products you have and grow revenue faster. Identify the target buyers that benefit most from your current products – as is. Determine the market dynamics that are most influencing those buyers and communicate how your tactical products help them meet the market-imposed strate
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Miro
SEPTEMBER 20, 2018
The #1 visual collaboration platform, RealtimeBoard, now supports the automated creation of mind maps. Structuring your ideas has just become more intuitive with RealtimeBoard. Thanks to our growing expertise in visual collaboration and feedback from 2 million users worldwide, we were able to make truly ‘smart’ boards that help you create mind maps faster.
Daniel Elizalde IoT Blog
SEPTEMBER 17, 2018
In this episode of the IoT Product Leadership podcast, we dive deep into IoT Data Monetization approaches. My guest is Aleksander Poniewiereski, who joins us today all the way from Poland. Aleksander is the Global IoT Leader at EY where he is responsible for leading their advisory practice focused on IoT. Aleksander brings a unique perspective that I haven’t […].
Mind the Product
SEPTEMBER 21, 2018
More and more enterprise businesses have embraced multi-sided marketplaces to extend existing business models and explore new territories for growth. For example, in 2009, Walmart launched its own Marketplace to connect third-party merchants with Walmart customers partly to catch up with Amazon’s already established third-party marketplace. General Motors launched Maven, a peer-to-peer marketplace that connects owners of GM cars with people who need to rent cars.
Product Management University
SEPTEMBER 18, 2018
Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Sachin Rekhi
SEPTEMBER 16, 2018
Video: Developing a Continuous Feedback Loop. Slides: Developing a Continuous Feedback Loop. Essay: Designing Your Product's Continuous Feedback Loop. Earlier this year True Ventures invited to me to speak at True University, their annual conference for portfolio companies. I decided to expand upon an essay I originally wrote in 2016 about developing a continuous feedback loop for your product with detailed case studies of how I have implemented such a feedback loop for my current startup, Notej
Indicative
SEPTEMBER 19, 2018
In almost all areas of our lives, we expect to know what’s going on instantly — we receive news alerts seconds after a large event happens, and we can track traffic and train delays on our phones. So why would you settle for business analytics that don’t keep up with the rest of your life? That’s why we’re announcing a new, quick set-up integration that will bring your analytics up to speed.
Clever PM
SEPTEMBER 20, 2018
There’s more to being Agile than just blindly following the rules and processes of any specific methodology. One of the core components of effective Agile practice is internalizing the concept of continuous improvement. As I’ve touched on in other articles, Agile is a direct descendant of the concepts originating in the lean manufacturing movements of […].
Product Management University
SEPTEMBER 17, 2018
The single biggest reason for reactive product decisions is the absence of a cohesive top-down strategy that articulates where you’re going, how you’ll get there and why you’ll succeed – articulated in terms of customer value. The Playbook: In many organizations, a strategy is nothing more than a set of goals like revenue, profitability, customer retention, etc., with a few accompanying objectives like “greater customer focus.” Here’s the problem with t
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As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
ProductCraft Debates
SEPTEMBER 20, 2018
When we posed this question to our debaters, we got a resounding sigh of recognition. Many product leaders seem to be debating this question amongst themselves and within their teams. What product is, and even more so, what product management is, differs with every company, and the question of background, skills, and expertise of product. The post Should product managers have a technical background?
Pragmatic Marketing
SEPTEMBER 20, 2018
“Hello Mark, I have a pricing topic you may or may not want to use in a blog. I recently returned from a weekend trip to Denver. I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I flew United to Denver and returned on Frontier. Everything about the flights was fine (on-time, cleanliness, quality of service, etc.), with the exception of my online check-in with Frontier.
BrainMates
SEPTEMBER 17, 2018
The countdown is on – just four weeks until Leading the Product conference in Melbourne and just five weeks until Sydney! This is the fourth year of our conference by Product Managers, for Product Managers, and it’s getting bigger and better each year. Still only single stream, which means no wasting time trying to decide which speaker to see. This conference enables you to stay abreast of the latest trends in product management from seasoned international and local product leaders.
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