Userzoom
DECEMBER 18, 2019
When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and development lifecycle. These are formative and summative usability tests. The main reason why usability tests are important is to find out the effectiveness of the design and to evaluate the ease-of-use of a product.
ProductPlan
DECEMBER 18, 2019
Windows of opportunity are fleeting. Sometimes there’s only a short amount of time to do something before its benefits diminish. Think of the space race between the U.S. and the Soviet Union. Launching a satellite, sending a dog into space, putting a man into orbit, setting foot on the moon. Each achievement was only extraordinary and demonstrated technological achievement if the country did it first.
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ProductCraft
DECEMBER 16, 2019
The mark of a great user story? Its evolution. A user story is something that takes clearer shape with each iteration. The prerequisite for the iterative creation of a user story is a clear understanding of your users and their motivations. This is non-negotiable — how else will you know that what you’re about to. Read more » The post User Stories: Shaping a Masterpiece appeared first on ProductCraft by Pendo.
ProductBoard
DECEMBER 18, 2019
Just a few years ago, product management was a function that did not have a clear definition. For many companies, product managers were confused for user experience designers, senior technology leads, or, more controversially, project managers. At best, teams acknowledged that PMs were product owners in the Agile sense, and as such their main deliverable was the product backlog.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
The Product Coalition
DECEMBER 19, 2019
Photo by Danielle MacInnes on Unsplash A minimum viable product is a method for cultivating a product in a basic form and managing it so that its release onto the market will gather information about the market’s response and the potential in whatever industry it may be. It’s essentially a testing protocol, to see what works and what doesn’t ahead of a fully-fledged product launch.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
The Product Guy
DECEMBER 15, 2019
The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. Established in 2010, TPMAS are awarded annually and saw hundreds of nominations across our 7 categories. Join me in congratulating this year’s winners! The Best Product Person & The Best Product Leader. Jenna Gaudio. ?Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams.
The Product Bistro
DECEMBER 14, 2019
Christina Wodtke’s latest is a gripping read, combining a compelling story line, with some novel, and useful ideas to help team dynamics and how to lead. Without giving too much of the story away (trust me, this is a page turner) the main protagonist is Allie, a product manager of a studio at a game […].
Intercom, Inc.
DECEMBER 16, 2019
Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. ABM’s mixed reputation reflects the challenges that companies have faced implementing an account-based approach. Just two years ago, only 29% of marketers reported ABM to be an effective strategy.
Product Innovation Educators
DECEMBER 16, 2019
Innovators make the world go around – and other principles for product managers. Do you like proverbs? I do. Proverbs are short general truths or pieces of advice. They can be a source of wisdom, which is why I read from the Bible book, Proverbs, most nights while I was in college. I was seeking wisdom. Proverbs come from many sources and some become common sayings, such as “measure twice, cut once” — wisdom for carpenters.
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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
The Product Guy
DECEMBER 17, 2019
When talking with people (aka ‘users’) about our products what should we be ‘discovering?’ Through this talk, we discuss the methods by which we do great user research, synthesis, and decision making with what we learn. In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation on this topic.
Mind the Product
DECEMBER 18, 2019
At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. So, it was natural that we should want to develop a talent growth plan for our people. This is how we did it. Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my te
Intercom, Inc.
DECEMBER 19, 2019
This year has been a really busy year for us on the podcast. In 2019, we released over 57 episodes on everything from growth to sales, to product and marketing. We also had over 750,000 downloads and celebrated surpassing 2 million downloads – making it a record year for us. So this week, we’re bringing you a round up of some of our favourite conversations from over the year.
Product Management University
DECEMBER 18, 2019
The B2B Product Manager Magazine December 2019 is now available. We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves. Enjoy our December issue. In This Issue. Blog: High-Octane Product Management. The Killer Product Overview: How to Nail It, Verbal or Written!
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Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
The Product Guy
DECEMBER 15, 2019
Working with the team, having huge impact on the end users – that is just one way to drive excitement about your product. Watch and learn more from product management expert, Amin Bashi.
Mind the Product
DECEMBER 20, 2019
In this keynote from #mtpcon London , VP Product Management at Procore Technologies Ezinne Udezue explains that it’s vital for product managers to create the right conditions for their teams to be successful. She examines the ways in which this can be achieved. Key Points. Product managers must create the conditions for their teams to be successful.
Intercom, Inc.
DECEMBER 18, 2019
As 2019 draws to a close, it’s time to reflect on another amazing year at Intercom. In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy. We’ve launched three new podcast series and released 58 individual episodes.
freshtrax
DECEMBER 19, 2019
User Experience (UX) Design is a design process used to make products, services, or systems easy for people to use. An important part of the UX design of a website is the user interface (UI) design, which helps the user interact with the site. UI is the look and feel of the product, service, or system. As the realm of digital experiences continues to grow, aesthetically pleasing user interfaces (UI) are becoming a secondary element to draw users.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
The Product Coalition
DECEMBER 19, 2019
Dump your shame and move on. Continue reading on ProductCoalition.com ».
Mind the Product
DECEMBER 19, 2019
As 2019 draws to close MTP Engage Manchester 2020 creeps ever closer, and if you’re yet to buy your ticket , now’s the time. Here we remember the best bits from the 2019 conference and look forward to some of the exciting things you can expect from our 2020 conference. What’s the Focus? The 2020 conference focus is simple – it’s you and more specifically, your personal and professional development.
Gainsight
DECEMBER 17, 2019
I’m a huge fan of science fiction. A little bit different, but in the same wheelhouse is speculative fiction—and I love that word: speculative. Coming up on the end of the year, we’re in a period of time where CEOs and CS leaders are looking back to look forward. We’re “speculating” about what 2020 is going look like, and we’re imagining new worlds and new technologies.
dscout People Nerds
DECEMBER 16, 2019
After years of conversations with leading researchers, we we’ve nailed down tangible stages orgs take as they adopt, expand, and grow user-centric practices.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Product Coalition
DECEMBER 19, 2019
If you’re in the role of product manager, then you need to keep track of lots of different things from day-to-day. From ideas and feedback… Continue reading on ProductCoalition.com ».
Mind the Product
DECEMBER 17, 2019
Taking a break from the always entertaining/sometimes informative podcast Jake & Jonathan (formerly known as The Product Breakfast club, which he co-hosts with Jake Knapp), AJ&Smart CEO Jonathan Courtney joined us to chat about Design Sprints, workshops, and how to get groups of people collaborating. Quote of the Episode. One of the best things about an excellent process is [that] you know that it’s good when you don’t have to think about the process – all you’re
ProductBoard
DECEMBER 17, 2019
Last week, we co-hosted a Product Management Speaking Series event at productboard’s San Francisco office. Nir Eyal, technology thought leader and author of the bestselling book Hooked: How to Build Habit-Forming Products, joined us to give a talk on psychology-backed strategies for overcoming distraction in the digital age. The topic is the premise of his new book, Indistractable: Source.
UserInterviews
DECEMBER 20, 2019
Read on for details on how Openroad’s Rafi Finegold uses Facebook ads and landing page conversions to drive user research on new products in development.
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As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Amplitude
DECEMBER 17, 2019
In the last couple years, Amplitude has seen exponential growth, establishing us as industry leaders in the space of Product Analytics. As a result of our increasing customer base and the growth of our existing customers, our data volume has also increased significantly to ~400 billion events/month and some of our queries regularly scan more than 300 billion We believe that everyone who cares about data should have access to real-time, interactive analytics, so low query latency is one of our to
Mind the Product
DECEMBER 16, 2019
What’s next after you find product-market fit? In this ProductTank Toronto talk, Lindsay Rothman – Lead Product Manager at FreshBooks at the time, helps us to answer that question. She provides us with a guide on what to do in this situation by: Staying innovative. Creating a framework for success. Watch the video to see Lindsay’s talk in full (view her slides here.
Pragmatic Marketing
DECEMBER 16, 2019
The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession. Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing.
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