Userzoom
DECEMBER 18, 2019
When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and development lifecycle. These are formative and summative usability tests. The main reason why usability tests are important is to find out the effectiveness of the design and to evaluate the ease-of-use of a product.
ProductPlan
DECEMBER 18, 2019
Windows of opportunity are fleeting. Sometimes there’s only a short amount of time to do something before its benefits diminish. Think of the space race between the U.S. and the Soviet Union. Launching a satellite, sending a dog into space, putting a man into orbit, setting foot on the moon. Each achievement was only extraordinary and demonstrated technological achievement if the country did it first.
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ProductCraft
DECEMBER 16, 2019
The mark of a great user story? Its evolution. A user story is something that takes clearer shape with each iteration. The prerequisite for the iterative creation of a user story is a clear understanding of your users and their motivations. This is non-negotiable — how else will you know that what you’re about to. Read more » The post User Stories: Shaping a Masterpiece appeared first on ProductCraft by Pendo.
ProductBoard
DECEMBER 18, 2019
Just a few years ago, product management was a function that did not have a clear definition. For many companies, product managers were confused for user experience designers, senior technology leads, or, more controversially, project managers. At best, teams acknowledged that PMs were product owners in the Agile sense, and as such their main deliverable was the product backlog.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Product Coalition
DECEMBER 19, 2019
Photo by Danielle MacInnes on Unsplash A minimum viable product is a method for cultivating a product in a basic form and managing it so that its release onto the market will gather information about the market’s response and the potential in whatever industry it may be. It’s essentially a testing protocol, to see what works and what doesn’t ahead of a fully-fledged product launch.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
The Product Bistro
DECEMBER 14, 2019
Christina Wodtke’s latest is a gripping read, combining a compelling story line, with some novel, and useful ideas to help team dynamics and how to lead. Without giving too much of the story away (trust me, this is a page turner) the main protagonist is Allie, a product manager of a studio at a game […].
Intercom, Inc.
DECEMBER 16, 2019
Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. ABM’s mixed reputation reflects the challenges that companies have faced implementing an account-based approach. Just two years ago, only 29% of marketers reported ABM to be an effective strategy.
The Product Guy
DECEMBER 15, 2019
The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. Established in 2010, TPMAS are awarded annually and saw hundreds of nominations across our 7 categories. Join me in congratulating this year’s winners! The Best Product Person & The Best Product Leader. Jenna Gaudio. ?Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams.
Mind the Product
DECEMBER 18, 2019
At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. So, it was natural that we should want to develop a talent growth plan for our people. This is how we did it. Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my te
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
freshtrax
DECEMBER 19, 2019
User Experience (UX) Design is a design process used to make products, services, or systems easy for people to use. An important part of the UX design of a website is the user interface (UI) design, which helps the user interact with the site. UI is the look and feel of the product, service, or system. As the realm of digital experiences continues to grow, aesthetically pleasing user interfaces (UI) are becoming a secondary element to draw users.
The Product Coalition
DECEMBER 19, 2019
If you’re in the role of product manager, then you need to keep track of lots of different things from day-to-day. From ideas and feedback… Continue reading on ProductCoalition.com ».
The Product Guy
DECEMBER 17, 2019
When talking with people (aka ‘users’) about our products what should we be ‘discovering?’ Through this talk, we discuss the methods by which we do great user research, synthesis, and decision making with what we learn. In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation on this topic.
Mind the Product
DECEMBER 20, 2019
In this keynote from #mtpcon London , VP Product Management at Procore Technologies Ezinne Udezue explains that it’s vital for product managers to create the right conditions for their teams to be successful. She examines the ways in which this can be achieved. Key Points. Product managers must create the conditions for their teams to be successful.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Pragmatic Marketing
DECEMBER 16, 2019
The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession. Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing.
ProductBoard
DECEMBER 17, 2019
Last week, we co-hosted a Product Management Speaking Series event at productboard’s San Francisco office. Nir Eyal, technology thought leader and author of the bestselling book Hooked: How to Build Habit-Forming Products, joined us to give a talk on psychology-backed strategies for overcoming distraction in the digital age. The topic is the premise of his new book, Indistractable: Source.
The Product Guy
DECEMBER 15, 2019
Working with the team, having huge impact on the end users – that is just one way to drive excitement about your product. Watch and learn more from product management expert, Amin Bashi.
Mind the Product
DECEMBER 19, 2019
As 2019 draws to close MTP Engage Manchester 2020 creeps ever closer, and if you’re yet to buy your ticket , now’s the time. Here we remember the best bits from the 2019 conference and look forward to some of the exciting things you can expect from our 2020 conference. What’s the Focus? The 2020 conference focus is simple – it’s you and more specifically, your personal and professional development.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Pragmatic Marketing
DECEMBER 16, 2019
The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession. Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing.
dscout People Nerds
DECEMBER 16, 2019
After years of conversations with leading researchers, we we’ve nailed down tangible stages orgs take as they adopt, expand, and grow user-centric practices.
The Product Coalition
DECEMBER 14, 2019
Inspired from Beanstalk. When one learns to code, the initial steps involve a great deal of experimentation with code writing and debugging. Note that debugging is the routine practice of finding and removing program errors. The learning process usually starts by writing the program and then finding all the software bugs and fixing them. This is a common approach that was originated by software engineers for tackling relatively easy and short-term challenges.
Mind the Product
DECEMBER 17, 2019
Taking a break from the always entertaining/sometimes informative podcast Jake & Jonathan (formerly known as The Product Breakfast club, which he co-hosts with Jake Knapp), AJ&Smart CEO Jonathan Courtney joined us to chat about Design Sprints, workshops, and how to get groups of people collaborating. Quote of the Episode. One of the best things about an excellent process is [that] you know that it’s good when you don’t have to think about the process – all you’re
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Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.
UserInterviews
DECEMBER 20, 2019
Read on for details on how Openroad’s Rafi Finegold uses Facebook ads and landing page conversions to drive user research on new products in development.
AB Tasty
DECEMBER 18, 2019
We listed our top picks for conversion rate optimization experts to follow on social media, to help you up your game as we move into 2020! This article was originally posted on AB Tasty as Conversion Rate Experts Worth a Follow on Social Media.
The Product Coalition
DECEMBER 19, 2019
Content: What is customer experience What factors is customer experience formed from? Why customer experience management is important Customer experience management?—?whose area of responsibility is that? Three metrics of customer experience management Customer experience management: course of action How to develop a customer experience management strategy: the best practices Dividing your customers and conquering their emotions may sound like a sinister plan for world domination, but it isn’t.
Mind the Product
DECEMBER 16, 2019
What’s next after you find product-market fit? In this ProductTank Toronto talk, Lindsay Rothman – Lead Product Manager at FreshBooks at the time, helps us to answer that question. She provides us with a guide on what to do in this situation by: Staying innovative. Creating a framework for success. Watch the video to see Lindsay’s talk in full (view her slides here.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
ProductCraft
DECEMBER 19, 2019
Regardless of the industry you work in or the size of your company, becoming a CEO is a pinnacle of success in the business world. You’ve proven your leadership, you’ve done things right, and you’ve been successful. Once you take that seat in the corner office, the way you choose to lead varies. Perhaps you’re. Read more » The post 5 Things Product Managers Secretly Wish They Could Tell Their CEOs appeared first on ProductCraft by Pendo.
Revulytics
DECEMBER 16, 2019
2019 was a great year to be in product management. LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019 , with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10. Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers.
The Product Coalition
DECEMBER 17, 2019
The overall scope of software development is impacting not only the depths of user’s lifestyles but also the growth and success of businesses and enterprises as well. When on one side, users tend to be more dependent on trends and technology-enabled software makes it easier for them to function in their daily lives. The prospect that software development brings with it is more than defined and hence pours in immense possibilities and opportunities for both parties.
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