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The HiPPO always wins. (Photo credit: Max Pixel ). So, you’re feeling pretty good about your product discovery habits. You are interviewing customers , iterating on prototypes , running sound experiments , and your team is gaining confidence that you are on a path to reach your desired outcome. It feels like you’ve reached product team nirvana. There’s only one problem.
[Originally tweetstormed at @andrewchen , Follow me for more!]. Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track – never less.
The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have influenced design decisions.
I first heard about graphic facilitation at a UX conference where the speakers made amazing drawings during their talks. I found it pretty cool but took it for just a great way to make some notes. Surely, this real-time drawing “show”, as I first labeled it, had nothing to do with my work as a UX designer. Gosh, so wrong! Graphic facilitation has great value and can make your product team better.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Managing a product is one thing. But… managing product managers? That takes a whole different approach and skillset. See what product expert, Jordan Bergtraum, has to say on this topic.
Recognise the Importance of Product Management. A digital transformation is a major change program that helps a company succeed in the digital age. Embracing new technologies like machine learning, micro services, big data, and Internet of Things (IoT) is part of that change, as is the introduction of agile practices including cross-functional and self-organising teams, DevOps, Scrum, and Kanban.
Recognise the Importance of Product Management. A digital transformation is a major change program that helps a company succeed in the digital age. Embracing new technologies like machine learning, micro services, big data, and Internet of Things (IoT) is part of that change, as is the introduction of agile practices including cross-functional and self-organising teams, DevOps, Scrum, and Kanban.
Kaizen is the philosophy of continuous improvement. Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements. Similarly you can make undeniable improvements to parts of your product and get no response or appreciation for it.
Bashing agile is in vogue at the moment, so when veteran product manager and product design evangelist Jeff Patton suggested it as a topic for his keynote talk at MTP Engage I jumped at it. If the audience was expecting a speech which shot down agile methodologies, they were wrong. Instead Jeff started to deconstruct agile from a product manager’s view.
How to align lean methodologies with various (and often competing) stakeholder objectives. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Advocating for Lean Practices”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor.
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market. It is like dating in the sense that it takes a bit of time and effort to see if the fit is right.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
The promise of live chat for sales teams is being able to connect faster with high-quality leads. But for someone in Sales Operations, the first thing we think is: how well does live chat convert? As Intercom’s VP of Sales Operations, my job is to obsess over how we can optimize our supply chain to deliver against our pipeline and revenue targets; in other words, figuring out how to make our sales organization run better and faster.
The Times and The Sun, flagship brands of News UK, are on a journey to become more product led in how they develop and maintain their digital assets. To move them forward, Jo has introduced product lifecycle thinking, shared KPIs, product portfolios, and a lean process for testing new ideas. Along the way she’s learned that you shouldn’t call yourself an owner, you need to show people, not tell them, get some air cover, and constantly be telling people about your successes.
The team makes progress sprint-over-sprint, but how do they know if you are always headed the right direction? Strategy for agile teams is about how they link the high level decisions that leaders make with the day-to-day actions that team members make. In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Strategy in an Agile Environment”.
How product managers scale the pyramid to product success. Product management and innovation is about creating value for customers by solving a problem they have. We accomplish this through a tangible product or an intangible service. Done correctly, we have a proper product-market fit — a product that satisfies the needs of a specific market. Finding the correct product-market fit is the tricky part.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
When Sean Ellis joined Dropbox as the company’s first marketer, he was tasked with creating a culture of growth and experimentation. This wasn’t just a line item on a goals sheet; it was written into Sean’s contract. Where Dropbox went from there is well documented. Meanwhile, Sean has used that same approach to growth at LogMeIn, Eventbrite, Lookout and Qualaroo.
Last July Mind the Product returned to the epic Davies Symphony Hall in San Francisco for yet another day of learning, sharing, and appreciation of the craft of product management. #mtpcon starts with a day of deep-dive pre-con workshops (now sold out), our exclusive Leadership Forum , topped off with fringe events across the city, and culminates in a full day of single-track product talks, followed by our infamous after party.
Organizational psychologist and Wharton professor Adam Grant jumps into unconventional workplaces to surface insights that'll help the rest of us work smarter and better.
This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […]. The post Why Do Google and Apple Want You to Use Your Phone Less?
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Sales has changed. Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here at Intercom, we’ve seen this shift happening first-hand. Since we launched our live chat for sales product , the people reaching out to us to learn more are sales decision-makers. They’re VPs of sales, sales directors and CROs.
A full-time job pays the bills. You work with a team of people, customers, and clients, and you do it because you have to, and not necessarily because you want to. A side hustle on the other hand, is a job you do before or after your regular job. Product manager Jonathan Lai understands the distinction between his full-time job and his side hustle. When it comes to side hustles, he says, you most likely are not making any money at it, and you’re doing it alone.
One of the most important parts of being a Product Manager is making sure that your stakeholders and developers understand not only what you’re trying to do, but the surrounding circumstances in which you’re trying to do it. Often, this is a matter of discussing and managing scope; at other times, it’s making sure that people […].
The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature article this month focuses on an easier way to identify what’s most important to your target customers.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Jack Schulze and Timo Arnall on the importance of material exploration and experience design At RealtimeBoard, we regularly talk to designers, product developers and other professionals leading the industry to gain insights about the future of experience design, product development and remote work. Today, we talked to Jack Schulze and Timo Arnall, designers from BERG […].
Organizational psychologist and Wharton professor Adam Grant jumps into unconventional workplaces to surface insights that'll help the rest of us work smarter and better.
This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […] The post The Real Reason Apple and Google Want You to Use Your Phone Less appeared first on Nir and Far.
Taken from my iPhone in the middle of a lake. EQUIP YOURSELF TO CARE?—?OFF GRID PERSPECTIVE ON STRESS. Loloma Lodge is a beautiful retreat property. Four small cabins and a large lodge built in the1930’s during the age of FDR rest on the bank of the Mckenzie river. Friends of mine own it. It’s deep in the Willamette forest. In spring fog burns off the mountains throughout the day.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Here’s a challenging question from a reader: “Value-based pricing” has made a buzz in the dialogues of pricing practitioners and academics. Should all companies change their pricing strategy to value-based pricing? What about companies with an everyday low price (EDLP) strategy? My answer, “Yes!” Kind of. My first reaction was the emphatic “yes,” until I read the part about EDLP.
Jessica Tiwari, Upwork: “It’s important to recognize that you will never be the expert” Reshaping Teamwork: Building & Scaling Products with Distributed Teams San FranciscoJune 20 Here at RealtimeBoard, we are working on a whiteboarding platform that empowers ourselves and other team-driven companies to create outstanding products and experiences.
I’m 99.9% sure Rose Yao’s work has directly affected your life. If you’ve viewed a photo on Facebook, sent an email with Gmail, or used Google Maps to find your way, you’ve interacted with a product Yao has worked on closely. At the 11th hour, she applied for a scholarship that sent her into the vast world of product management. We were so lucky to have Rose on our panel discussion at ROADMAP | SF Product Summit in May.
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