A 5 Step Framework for Building Better Personas
dscout People Nerds
JANUARY 9, 2020
User personas get a bad rap—and sometimes for good reason. Here’s a great system for making ones you’ll love. .
dscout People Nerds
JANUARY 9, 2020
User personas get a bad rap—and sometimes for good reason. Here’s a great system for making ones you’ll love. .
Roman Pichler
JANUARY 7, 2020
What Release Planning Entails and Why It Matters. While release and release planning are common terms, I find that different individuals attribute different meanings to them. I regard a release as a version of a product , for example, Mac OS X Catalina and Windows 10. Releases come in two flavours: major releases, like iOS 13, and minor releases, such as iOS 13.3.
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ProductPlan
JANUARY 8, 2020
A carefully constructed roadmap can be a powerful tool that can align stakeholders and motivate coworkers. It can even jumpstart sales and growth. But a neglected roadmap can prove problematic and breed internal dissent. It can also mislead customers, misallocate resources, and erode a product manager’s credibility. Making sure a roadmap falls into the first category doesn’t happen by accident.
ProductBoard
JANUARY 9, 2020
Consider a consumer mobile app that sells a monthly subscription to its service. Over the last 12 months, it’s shown stellar revenue growth of ~16% month-over-month for a 12-month period. On the surface, the app looks like it has a healthy degree of product-market fit. However, going one level deeper to understand the nature of its growth tells a different story.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Melissa Perri
JANUARY 4, 2020
I've been reflecting on the last decade in Product Management. We've come a long way but we still have far to go. These are a few of my observations and personal experiences. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer?
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
The Product Guy
JANUARY 5, 2020
Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Creating a Culture of Experimentation, with Guest Expert, Nis Frome, Head of Product @ Alpha and debated Featured Product, IPsoft… And, also, thank you to our awesome sponsors who make everything possible…
Mind the Product
JANUARY 6, 2020
The hype around artificial intelligence (AI) and machine learning has led to lots of jargon, so that this very powerful technique has become more difficult to understand. The tips below have all helped me, so I hope this article will help product managers to cut through the noise and better understand how AI can fit into their daily work. Machine learning being employed to recognize vehicles (Image: Shutterstock).
Imaginary Cloud - Design
JANUARY 8, 2020
New year resolutions are everyone’s favorite thing I’m sure. But researching and knowing where to take a product’s creative direction should be on a to-do list before just going ahead and doing solely what has been done so far. Trends take new turns often enough that a product can be rendered outdated pretty soon, and this is why we, at Imaginary Cloud, decided to go ahead and make a list.
First Round Review
JANUARY 9, 2020
We've rounded up 30 standout, must-share insights from the profiles we published over the last year. Read on for the most impactful pieces of advice we heard in 2019 — presented with hopes that you can apply them to make your next decade even brighter.
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Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.
The Product Guy
JANUARY 7, 2020
Some of the most promising and optimal use cases for any product require buyers and consumers to first change their behaviors. Product teams must understand key aspects of psychology, incentives, and habit-formation in order to achieve success. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation on this topic.
Mind the Product
JANUARY 7, 2020
Not many product people can claim to have coached staff at the White House. “It’s my most proud achievement,” says Silicon Valley veteran Janice Fraser, “It was such an honour to be invited to support our public service… it was a peak life experience for me. For four years, every six months during Obama’s second term, I brought a team to the White House to teach startup-type thinking to Obama’s administration.”.
Generation Focus
JANUARY 6, 2020
As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted. I’ve often experienced that the way I spend the minutes right before beginning a qualitative interview session can greatly influence how focused I am during the session which can impact the quality of the interview.
UserInterviews
JANUARY 9, 2020
Here, we highlight best practices we use in website usability testing (from high-fidelity prototyping to how we select participants) and some mistakes you’ll want to avoid.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
Userpilot
JANUARY 7, 2020
Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. In this article, we’re going to look at the most popular product roadmap tools. All have their own strengths and weaknesses, and some will suit your needs more than others.
Mind the Product
JANUARY 7, 2020
One of the hardest skills for product people to acquire is that of saying no. After all, when everyone comes at you with ideas, prioritisation can be a massive challenge. So it’s refreshing when we get a chance to come at it from the opposite direction in order to generate good ideas. Gal Josefsberg, VP Product Management at Guidewire and a guest lecturer at General Assembly, has spent a lot of time thinking about how to create, manage and recognise a good idea.
Generation Focus
JANUARY 6, 2020
As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted. I’ve often experienced that the way I spend the minutes right before beginning a qualitative interview session can greatly influence how focused I am during the session which can impact the quality of the interview.
ProductBoard
JANUARY 7, 2020
Claire Milligan, Co-Chief Product Officer of Certify Inc./Chrome River, recently joined us at the productboard San Francisco office for a Product Management Speaking Series. In an engaging presentation, she walked the audience through a four-component iterative process that she uses to scale the product management function at her company. Claire started by sharing the product management challenges.
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There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h
Userzoom
JANUARY 7, 2020
Can a change management process help your company survive users’ negativity towards necessary changes to your digital product? Every year, without fail, Facebook and Twitter make minor changes to their UI. Far from a major overhaul, they’re usually just a reduction in clutter or an extra little bit of functionality. Without fail, everyone despises it.
Mind the Product
JANUARY 10, 2020
In this MTP Engage Manchester talk, Dave Martin, Chief Product Officer at TES Global provides us with a way to get over the product adoption curve and build more successful products. His key points include: Product adoption life cycle. Product growth chasm. The path up the adoption curve. Watch the video to see Dave’s talk in full. Or read on for an overview of his key points.
The Accidental Product Manager
JANUARY 6, 2020
UPS is trying to play catch-up with both Amazon and FedEx Image Credit: Indiana Public Media. When it comes time to ship a product to a customer, product managers in the U.S. know that they have three different options: the Postal Service, FedEx, and UPS. FedEx and UPS generally cost more, but they are fiercely competitive and if you hand your package off to them, you know that it will reach where it is supposed to go.
The Product Coalition
JANUARY 6, 2020
A guide on non-traditional approaches to user research. Prelude: User research WITH interviews When we think about user research we immediately picture a customer development interview. Nonetheless, like any other type of research, interviews have their limitations: They require significant skill and knowledge to conduct (consider reading The Mom Test and JTBD to level up on the topic); It’s easy to misinterpret what your customers are saying; They take a lot of time to schedule, coordinate, doc
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
ProductCraft
JANUARY 7, 2020
With the explosion in popularity of the PM role, more and more product conferences are popping up, giving attendees the opportunity to hone their craft, meet like-minded product pros, and hear from some of the top minds in the field. Here are ten product conferences we’re excited about in 2020. ProductCon When and where: London. Read more » The post Ten Product Conferences to Attend in 2020 appeared first on ProductCraft by Pendo.
Mind the Product
JANUARY 10, 2020
In this excerpt from her recent book, The Team That Managed Itself , Christina Wodtke looks at how teams can deal with the office housework jobs that no one wants to take on. Within teams, there are the spoken roles, as in designer, marketer, engineer, etc. There’s also a host of additional unspoken roles. There will be a facilitator, a person who takes notes at the meeting, a person who organizes the office party or the retreat, and a hundred other small tasks and roles that won’t be on anyone’
Split
JANUARY 8, 2020
Over the past few months we’ve been out in the field, chatting with development and operations teams from more than 100 different organizations around the U.S. We wanted to know how they get software to market. How often do they release new features to their users? How often do they run into problems in the release process? What does great look like for continuous delivery?
The Product Coalition
JANUARY 6, 2020
When you go through the process of developing and then launching a product, it can actually often be a deciding factor in your business making it or failing completely, especially for small start-ups. Some businesses are centered around only one product, and others have many, but in either case, the development process is similar. The specifics of the steps will depend on the style of management for each business and the nature of the business, but the following seven steps should be applicable
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Connected devices are emerging at an explosive rate exerting pressure on larger operators; however, some organizations cannot continue to purchase the latest & greatest devices without ramifications. The introduction of automated test technology drives the optimization of supply chain expenditures leveraging forward & reverse logistics paths. Adopting innovative test automation tools addresses these challenges by providing robust solutions for testing the interoperability, performance, & securit
AB Tasty
JANUARY 7, 2020
2019 is officially a wrap. To get 2020 off to a good start, we're highlighting some great, straightforward personalization campaign ideas. This article was originally posted on AB Tasty as 5 Examples of Personalization Done Right.
Mind the Product
JANUARY 6, 2020
In this ProductTank London talk, Roisi Proven, Product Manager at Gower Street Analytics, considers the worst that could happen to digital products if we only ever think about the good and never the bad. She answers the question: ‘What’s the worst that could happen to digital products today?’ by suggesting: Imagine the worst. Running a Black Mirror test on a product.
ProductPlan
JANUARY 10, 2020
A human mind is a pattern-seeking machine. Our species has evolved an impressive ability to spot small, subtle clues to more significant trends. In prehistoric times, this helped us find food sources and avoid predators’ hunting grounds. Today, your customers are using this same pattern-seeking skill to turn their product experiences into beliefs about your company and your products.
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