Intercom, Inc.
FEBRUARY 26, 2018
by Rich Archbold, Senior Director of Engineering at Intercom. It’s hard to win a battle you don’t realise you’re in. It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. The same is true in software. We are all in a battle, multiple battles in fact, with a lot at stake: whether it’s the fate of the company we work for or for the product that we build.
Mind the Product
MARCH 1, 2018
Eight years ago today I started the ProductTank meetup in London so it’s a great time to look back, take stock of what we’ve built, and celebrate what has become the world’s largest product management community. In the Beginning. Anyone who’s done product management for a while knows that this job can be a little lonely – there’s usually only one of you, the engineers all gang up on you, and there’s no one to learn from, no one to share with, and no one to sha
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First Round Review
MARCH 1, 2018
Warby Parker is known for being a wonderful place to work. Here, Co-founder Dave Gilboa breaks down exactly how they've constructed this culture.
Ask Benny
FEBRUARY 28, 2018
Why you should always assume you are not going to make it on time. MVP vs MVE When developing a product or a feature, if you follow the lean methodology, you first need to validate demand. This means you apply the build-measure-learn cycle and try to ship a minimal viable product (MVP) to validate your hypothesis. In a lot of cases you actually start with a minimal viable experiment (MVE).
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Intercom, Inc.
MARCH 2, 2018
In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. If you’re lucky, the signups will start pouring in. Time to put your feet up and wait for the dollars to roll in, right? If you don’t show your new signups how to succeed, don’t be surprised when they simply walk away.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
First Round Review
FEBRUARY 27, 2018
At Medium, Dan Pupius and his team built a tremendously successful rubric for hiring using the principles of product development. Here's how they did it.
The Product Guy
FEBRUARY 27, 2018
Guest Post by: Stef Orzech (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Alex Berman]. So, I’ll start with this: a little while ago, I was having a difficult video call with my tech lead. We had just hired a new VP of Product who was radically (and rapidly) changing our product development process, and our engineers – based remotely, in Argentina – were struggling to keep up.
Intercom, Inc.
FEBRUARY 27, 2018
In a relay race, the most exciting moments often come not at the finish line, but when the baton gets passed from one runner to the next. There is an exhilarating tension because, while the best runners can make it look so effortless, barely breaking stride, it is fraught with risk. Those same runners, with all of their training and talent, can sometimes still fumble the pass, drop the baton and lose the race in a moment.
Clever PM
MARCH 1, 2018
One of the many challenges that Product Managers face in trying to move organizations toward a more agile approach to product development is that some stakeholders simply don’t see the value in the shift. They believe that, since their way has worked for them for so long that there’s no need to change — after […].
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The Product Coalition
FEBRUARY 26, 2018
Startups don’t starve, they drown. Here is why, and how to survive. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries. I went with the cofounder of my first startup, which we used as our own “industry project” for our masters, and a couple of other students to Birmingham. We gathered in an incubator with fellow founders like Joel Gascoigne , who was still working on OnePage at the time, and we were soaking up the knowledge and thinking
Mind the Product
MARCH 2, 2018
It seems to be a weekly occurrence that an organisation suffers some form of hack or data breach. A government survey published in May 2016 revealed that two-thirds of large UK businesses had been hit by a cyber breach or attack in the previous 12 months. Regular penetration testing, bug bounty systems, and getting to know your local “white hat” ethical hacker can all help, but one of the best defences is, I believe, to develop a culture of stewardship across your organisation.
Intercom, Inc.
FEBRUARY 28, 2018
Six years ago, Intercom invented business messaging – helping internet businesses interact with their customers in a personal, scalable way that had never been done before. Today we are proud that 500 million business conversations happen each month through Intercom, and that number is doubling year-over-year. A big part of why we are seeing this growth is that our customers have found that when they use Intercom to engage their website visitors, conversion rates and sales increase by more than
Daniel Elizalde IoT Blog
FEBRUARY 26, 2018
Andrew Scheuermann, CEO of Arch Systems, shares excellent insight on his company’s approach to modular solutions as well as expert advice on building hardware for the Internet of Things. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Andrew shares his background and about Arch Systems. […].
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Amplitude
FEBRUARY 27, 2018
Documentation gets a bad rap. It’s a dirty word – especially at tech startups where it seems to go against every grain in our rebellious, “move fast and break things” brains. Documentation, we say to ourselves, is for historians. Everyone on my team is already aligned, we tell ourselves, so why waste time on writing it down. Wrong. Docs are sexy. I would go so far as to say that keen documentation is a core competency of effective product management.
Mind the Product
FEBRUARY 28, 2018
Introduction. Last year, our team here at insightsoftware.com, makers of Hubble , moved from Scrum to a Kanban software development approach. In my last Mind the Product article , I shared my insights on our transition as we were right in the thick of it. In this follow-up post, I want to share some more developed thoughts and findings from myself and our development team.
UX Studio
FEBRUARY 26, 2018
As a UX researcher, I am constantly looking for patterns. Can we define a UX personality type? What attributes help UXers do their job on a daily basis? Has this job shaped their personality? I organized a loose discussion with three of my teammates to learn more. Once upon a time, three young people wanted to change career path. At UX studio, Luca Morovián and Rui Ramalhete work as designers and Ági Kiss as a researcher in UX.
Pragmatic Marketing
MARCH 1, 2018
March’s Box of the month is use scenarios. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that will help you focus on illustrating market problems using stories that put each problem in context. We’ll share tips for highly successful requirements gathering and take a look at ways to reduce the risk of product failure.
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Amplitude
FEBRUARY 27, 2018
Can you imagine a more exciting topic? Me neither. . “Documentation” gets a bad rap. It’s a dirty word — especially at tech startups where it seems to go against every grain in our rebellious, “move fast and break things” brains. Documentation, we say to ourselves, is for historians. Everyone on my team is already aligned, we tell ourselves, so why waste time on writing it down.
Mind the Product
MARCH 2, 2018
Vivek Bedi is the Head of Product at LearnVest. He has over 15 years’ product management experience, working for companies like Goldman Sachs, Sterling Backcheck, and now LearnVest. In his presentation, talks about LearnVest, the role of a product manager, and what he’s learned from his years as a product manager. A Great Product Manager. Vivek believes a huge part of being a product manager is being a strategic thinker.
First Round Review
MARCH 1, 2018
Warby Parker is known for being a wonderful place to work. Here, Co-founder Dave Gilboa breaks down exactly how they've constructed this culture.
Pragmatic Marketing
FEBRUARY 27, 2018
Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. We share first-hand accounts of successes and failures, including the importance of embracing cultural differences and how to build an effective team across multiple locations.
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Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
The Product Coalition
FEBRUARY 26, 2018
Ship Products When You Promised, Not When You’re Ready. There is a note card I keep taped on my whiteboard. I made it a number of years ago while leading product for eBay’s Retail and Mobile Innovation Team. It quotes Seth Godin: “It doesn’t ship because it’s ready. It ships because it’s due.” I misquote it all the time to my self?—?saying, “The product ships not because it’s done, but because you said you would” The note card is missing?
Amplitude
FEBRUARY 26, 2018
When your team is trying to build something that doesn’t currently exist, the development process is full of moments of uncertainty. These are times where you don’t just not know what to build, you don’t even know how you would build it. These might be moments where you don’t really know what your real problem is—just that you have one. One litmus test for this: if you’re working on your product and you hit a roadblock, and you can’t find a satisfactory answer to your question on Stack Overflow.
DISQO
FEBRUARY 26, 2018
Every year, we survey 150+ digital product managers to benchmark and highlight their activities, preferences, and perceptions. It’s been an honor to watch the industry blossom and see the role emerge as one of the hottest in business. Today, there are more conferences, resources, and tools than ever to support product management. If you’re interested in really leveling up, you can read the full 16-page report here and listen to my interview with The Everyday Innovator.
Pragmatic Marketing
FEBRUARY 27, 2018
I first heard the term “value conversation” when working with folks from VeraSage Institute. They are evangelists for value-based pricing to professional services companies. They battle pricing by the hour and advocate for pricing by the job based on the value you deliver. To do that well, you need to have the value conversation with the customer. How much value are you able to deliver?
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
The Product Coalition
FEBRUARY 26, 2018
I’m often asked how Showmax managed to successfully expand from Sub-Saharan African to Poland, a very different type of market. It’s challenging to answer, as we didn’t follow a typical playbook of international expansion. Instead, we looked at regional markets where people wanted to consume content but weren’t offered easy access through services like ours.
Amplitude
FEBRUARY 26, 2018
This is a guest post from Dillon Forest, cofounder, CTO & product manager at RankScience. When your team is trying to build something that doesn’t currently exist, the development process is full of moments of uncertainty. These are times where you don’t just not know what to build, you don’t even know how you would build it. These might be moments where you don’t really know what your real problem is—just that you have one.
UserInterviews
FEBRUARY 28, 2018
Melanie Albert has managed thousands of research projects at User Interviews. Here she brings her experience to the topic of screener survey mistakes, and how to fix them.
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