The Product Bistro
AUGUST 20, 2018
Recently, I was asked a relatively benign question: “How long should I stay in a Product Management role?” While the person asking it was relatively new in a position and another, more attractive offer is in the works, it caused me to pause and reflect. Not to make light of the young lady’s concern that […].
Mind the Product
AUGUST 23, 2018
I’ve worked for more than a decade in product management with Fortune 500 companies and startups, and I realize I’m seeing a scary pattern. Product managers are only hired after the innovation or startup teams get concepts or funding approved. This means that product managers are thrust into developing a product or service concept they had no part in creating.
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Clever PM
AUGUST 23, 2018
I’m often asked what the key to being “agile” really is, and over the years I’ve managed to come up with a clear and concise answer: accepting uncertainty is the key to agility. It is perhaps the single most fundamental culture change that companies must go through when making a true transition to Agile development, […].
Lead on Purpose
AUGUST 20, 2018
Whether you are a small startup or an international corporation, HR management and organization presents an equally important matter. Choosing a proper team structure for your hierarchy and management isn’t as simple as it seems.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Intercom, Inc.
AUGUST 24, 2018
For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? These live chat stats will show you the conversion power of messaging. According to an eConsultancy report , for every $92 spent acquiring prospects only $1 is spent converting them. Sure, that dollar could give you returns in spades, but in reality the odds of that are no better than a craps table in Las Vegas.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
The Product Bistro
AUGUST 22, 2018
Being in the role for in extremely long time, I have uncovered a lot of truths, and hidden aspects of the expectations for the product manager. Now, I would like to discuss some of the common mistakes, misunderstandings, and outright WTF things that I see over and over again. From assumptions that we make, or […].
Product Management Lessons from the Trenches
AUGUST 21, 2018
Finding Your Product’s Critical Event(s) By now you have most likely heard the phrase “build it, they will come”. This was introduced in the 1989 movie Field of Dreams but gained popularity in tech in the early days of the dotcom boom when the players were limited and early adopters eager to experience all the web had to offer. Back then, entrepreneurs would regularly receive this terrible advice (myself included).
Intercom, Inc.
AUGUST 21, 2018
Chatbots push salespeople and marketers past the physical limitations of being human: our need to sleep, our loathe of repetitive tasks, our inability to multitask conversations. Modern-day chatbots, like our recently launched Custom Bots , are completely customizable and can automate all sorts of user journeys, while maintaining a positive consumer experience.
UserVoice
AUGUST 21, 2018
You’re building the wrong product, and that’s leading to some pretty dire consequences. While that’s not the most uplifting thing you can hear as someone working in product management, it’s also essential to both your individual success and the viability of your entire company. Got your attention yet? These words of warning are courtesy of Price Intelligently’s CEO and co-founder Patrick Campbell.
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Product Management University
AUGUST 20, 2018
A product marketing roadmap for sales is like a popular technique used in deep sea fishing. The captain turns on the sonar to locate schools of fish, you put the appropriate bait on your line, drop it and start reeling in fish. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat.
Mironov Consulting
AUGUST 23, 2018
I got a lot of good responses from this recent post about the need to frequently talk directly with real customers , especially at B2B/enterprise companies. More than a few folks raised an important concern: with so much to do as product managers, how do we consistently make time for customer interviews? Scott Sehlhorst and Rob McGrorty shared some thoughts that I’ve extended here.
Intercom, Inc.
AUGUST 20, 2018
The phrase “cross-functional” is most commonly used to describe a team made up of of people with different functions or skills. At Intercom for example, our product teams include designers, programmers and product managers , unique roles working together as one. Or you might hear the term used when teams from different parts of a business work together on a big project, like the launch of a new product or release.
The Product Guy
AUGUST 20, 2018
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Product Management University
AUGUST 23, 2018
The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions.
Amplitude
AUGUST 21, 2018
Exponential growth is one of the best indicators that you’re nailing product-market fit. It’s among the first trends that investors look for when deciding whether to fund a company. And it’s one of the hardest metric outcomes to achieve. Sustained exponential growth is essentially the golden standard of growth marketing. You can’t fake exponential growth.
Intercom, Inc.
AUGUST 22, 2018
“We wanted flying cars, instead we got 140 characters.”. – Peter Thiel. People in tech commonly overestimate the impact of big things and underestimate the power of small things. We constantly talk about the next big thing that will change everything, the next revolution that will inevitably happen. In the past few years it has been AI, chatbots, VR, blockchain and whatnot.
The Product Guy
AUGUST 24, 2018
Reverse Game Theory or Mechanism design is about constructing a game with payoffs, in order to maximize utility. Atma discusses how to use behavioral and psychological levers (rules) to design teams with a higher probability of success. In a recent live stream from one of our mentors of The Product Mentor , Atma Degeyndt, lead a conversation on this topic.
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Product Management University
AUGUST 20, 2018
What should product management’s priorities be when your company’s growth hits the wall? Here are five key initiatives that product management should lead the charge on to generate more short-term revenue and drive more long-term growth. Go Vertical – Assess your markets at a level that transcends all products instead of looking at the market through the lens of each product.
Miro
AUGUST 23, 2018
Remote team building activities: the ultimate guide by RealtimeBoard Working with distributed teams adds an additional layer of complexity for a manager. Keeping your remote team involved can be challenging. To be successful, many of us are constantly looking for new ways to engage remote employees. One of the best solutions? Try introducing team-building activities. […].
First Round Review
AUGUST 21, 2018
In under six years, Gusto has grown from three guys in a house in Palo Alto to over 600 employees across two offices. Co-founder and CEO Josh Reeves shares how they've scaled the unscalable parts of hiring, detailing three steps the company has taken to retain its unique culture and ensure its best traditions live on.
TryMyUI
AUGUST 21, 2018
Knowledge of psychological principles can help us design better user experiences – ones that are easier for people to use and understand, that impart positive feelings to users, and that nudge them towards the right pathways or actions. The post 5 psychology principles for better UX design appeared first on TryMyUI Blog.
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Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Mind the Product
AUGUST 20, 2018
Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products.
Birst BI
AUGUST 23, 2018
How many times have you wished for more hours in the day so you can complete more tasks? A key goal of AI or machine learning automation is to have machines complete tasks for you, freeing up time so you can focus on the more complex, higher-value tasks. However, there are simply not enough data scientists in the world to deliver on the AI potential.
Amplitude
AUGUST 24, 2018
This is the first post of our Modern Product Partners series in which we interview prominent product and growth leaders from today’s forward-thinking digital agencies. We’ll draw from their ideas and experiences to learn about modern practices for building successful digital products. We wanted to get in contact with Blake Sirach, the Chief Product Officer at WillowTree , as WillowTree is recognized far and wide for being a best-in-class product organization including being rated the leader on C
Pragmatic Marketing
AUGUST 23, 2018
Question from a reader: Hi Mark, I have been following you on LinkedIn for several months and I really admire your posts and articles. I am wondering if you have given any consideration into writing an article about tariffs from a pricing perspective? There appears to be a real lack of literature available. Please keep the posts coming! And a follow-up question: Hi Mark, if I could add, one of the debates that we are having internally is how transparent we should be in our pricing.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Mind the Product
AUGUST 21, 2018
Michelle Chu began her career in publishing as a sales assistant at Backpacker, before working in advertising, layouts, and packaging design. She then moved to digital products and eventually to her current role as Senior Product Manager and Head of Design at Alpha. Start-up Alpha is a user insights platform for use as a tool in user research. Clients enter their questions or product assumptions into the Alpha platform and get their answers through user insights in 72 hours or less.
ProductCraft
AUGUST 21, 2018
Introverts unite! It seems that everywhere you look these days there’s celebration of the introvert, abundant attention being paid to this often less-noticed personality type. And if you know an introvert, which of course you most certainly do–or if you are one yourself, of which there are roughly even odds statistically–you recognize that this attention.
The Product Coalition
AUGUST 21, 2018
In the past few years, I’ve spoken with scores of folks eager to transition into Product Management and connected with several founders having a hard time finding the right candidate. Below is my synthesis on how transition has become harder for highly experienced people in Silicon Valley. First, the landscape is extremely competitive, each new startup and each new company is carving out a business opportunity in a hyper-crowded space.
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