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Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market demand, security, and team dynamics often get the most attention. But just because they rarely enter the conversation, marketers should not feel immune from being a potential hindrance to business growth.
Most people call them “exceptions.” We call them “Last Thursdays.” I’ve mentioned this term in a couple of my previous blog posts, and I think it’s important to touch on it one more time, to better explain what it means, and to discuss how changing the name has helped us communicate more effectively with our clients.
Guest Post by: Madhavi Marka (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Nis Frome]. There is no such thing as placing too much importance on your customers. Customers are the oxygen for any business model. One of the primary goals of any business strategy is to identify and meet needs of the customer. Customers differ widely from each other in various aspects.
I’m going to tell a story that will ultimately show how misguided many supposed “good ideas” are, especially in relation to business cases, strategy, and planning. One site that I hang out on is Slashdot , an old school hang out that bills itself as “News for Nerds.” On /. (see what I did there?) there seems to always be a thread on the front page about Apple and their business practices.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
A path to less stressful projects at any scale. If you have ever thought that a project you worked on had too much drama and unnecessary conflict — that the project should have been easier for everyone involved — then this episode is for you. We explore how to have less stressful projects by using Projectopia, our guest’s 8-step method project planning.
I spend much of my time coaching product leaders : folks who manage teams of product managers and developer+designer+product teams. I also step into companies as an interim VP Product Management. So I have strongly held personal opinions about what’s on the minds of other product leaders. But (like all of us) I’m at risk for recency bias and juicy anecdotes.
I spend much of my time coaching product leaders : folks who manage teams of product managers and developer+designer+product teams. I also step into companies as an interim VP Product Management. So I have strongly held personal opinions about what’s on the minds of other product leaders. But (like all of us) I’m at risk for recency bias and juicy anecdotes.
Increased need for product managers? Is that in the future. Check out the video to see and more. Watch as we learn more from product management expert, Jordan Bergtraum.
Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), and much more. And in one of my favorite moments of the year, the office got swarmed by the Secret Service because Barack Obama came to visit – that was fun.
At ProductPlan, we love content. Especially product management content. That’s why we’ve published hundreds of blog posts and product management resources over the past few years. This year alone we’ve published more than 100 new articles on product management, and there’s plenty more on the way in 2019. As we prepare to ring in the new year with new content, we’d also like to revisit a few of our favorites from this year.
Instagram just saved itself from a major product failure. Last evening, Instagram suddenly shifted from its vertical layout to a horizontal one and the heated response to it, led the company to undo the changes quickly. Instagram literally went “felt cute but might delete later” #instagramupdate — Basma (@basmahxmde) December 27, 2018 The feature, apparently […] More The post A bit of small iteration just saved Instagram #ProductManagement appeared first on NextBigWhat.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Why I don’t write long specifications. From Waterfall to Agile In the dark ages we all worked in waterfall. We planned everything months ahead of time. We had to write very detailed requirements in advance, review them and plan accordingly. It resulted in slow reaction to changes and many obsolete requirements. With the move to agile and the preference of working software over comprehensive documentation (see the agile manifesto ) there is less demand for such long specifications.
I had a chance to be a guest on David Rael's podcast, Developer on Fire, Episode 402 | Johanna Rothman – Learning and Delivering. We spoke about many things, including my early development career, how I got started as a consultant, my writing, and more. I hope you listen and enjoy it. The post Hear me on Developer On Fire Podcast appeared first on Johanna Rothman, Management Consultant.
“Customer Success Management is hitting the mainstream.”. That’s what Forrester analyst TJ Keitt said in his September 2018 report, How to Build a Customer Success Program , and I couldn’t agree more. He goes on to validate it by citing the 44,000 Customer Success Manager (CSM) roles posted on LinkedIn (a 560% increase year-over-year in the number of postings !
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
2018 was truly a remarkable year for RealtimeBoard. We reimagined the present and the future of collaborative work as well as the tools that teams use for it, and we were lucky to receive immediate support from the companies and product experts around us. We visited big and small organizations across Europe, the U.S. and […]. The post 2018 in review: essential reading for designers, PMs and team leads appeared first on RealtimeBlog | A blog by RealtimeBoard.
Vision casting is easy. It is like finding a target board and rallying people around the common objective. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores. Whether large corporations or start-ups, I have encountered vision statements die by natural death or simply gather dust on shelves.
It's been an eventful year, and as always at this time of year, we're looking back at the ground we covered and the ideas we talked about. The post Our top 10 user testing stories of 2018 appeared first on TryMyUI Blog.
Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), and much more. And in one of my favorite moments of the year, the office got swarmed by the Secret Service because Barack Obama came to visit – that was fun.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Some of the most impressive innovations are driven by fears of existential threats. Desperation creates pressure and opportunity, and can serve as a breeding grounds for out-of-the-box thinking and experimentation. Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software. Whether or not your organization faces such a crisis, product leaders and innovators benefit from embracing a similar mindset and sense of urgency.
Some of the most impressive innovations are driven by fears of existential threats. Desperation creates pressure and opportunity, and can serve as a breeding grounds for out-of-the-box thinking and experimentation. Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software. Whether or not your organization faces such a crisis, product leaders and innovators benefit from embracing a similar mindset and sense of urgency.
Some of the most impressive innovations are driven by fears of existential threats. Desperation creates pressure and opportunity, and can serve as a breeding grounds for out-of-the-box thinking and experimentation. Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software. Whether or not your organization faces such a crisis, product leaders and innovators benefit from embracing a similar mindset and sense of urgency.
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