What Successful Companies Do To Get Better Leads
The Secret PM Handbook
FEBRUARY 9, 2018
(This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process. Read the first post, on the overall topic.). “I Need Better Leads!” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. I’ve heard this a lot from sales teams.
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