Sat.May 15, 2021 - Fri.May 21, 2021

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Crossing the chasm with the ‘target customer scenario’ canvas

Mind the Product

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as [.

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Ambition and Determination in Product

The Product Coalition

How Setting Ambitious Goals can Help and Hinder Our Products Continue reading on Product Coalition ».

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The building blocks of excellent product roadmaps

ProductBoard

This piece is an excerpt from “Charting your course: The building blocks of excellent product roadmaps.” For more insights and how-tos on roadmapping, download the full ebook. Roadmaps aren’t stand-alone documents—they’re the culmination of several Product Excellence best practices, including: An organized system for collecting and organizing feedback from customer-facing colleagues and removing.

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Continuous Discovery Habits (the Book) is Finally Here!

Product Talk

I am so excited to announce Continuous Discovery Habits is finally here! This book is designed to be a product trio’s guide to a structured and sustainable approach to continuous discovery. It’s the culmination of my work over the past eight years helping hundreds of product teams adopt successful continuous discovery habits. Continuous Discovery Habits (the book) is the culmination of my work over the past eight years helping hundreds of product teams adopt successful continuous discovery habit

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Top Mobile In-App Feedback Tools of 2021

Alchemer Mobile

Now, more than ever, your customers want to be heard. They’re itching to give you feedback. Do you have the right tools to capture that voice? If you don’t, you need to get those in place – and fast. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap.

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Core responsibility: How we scaled our core technologies team

Intercom, Inc.

It’s a familiar problem for all companies that scale fast – how do you keep your core technologies manageable for the increasing number of teams that depend on them? As Intercom’s product matured, our product teams needed to expand the depth and breadth of their technology expertise in order to support the features we were building for our customers.

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Solving the right problem — The importance of design thinking in product management.

Product Management Unpacked

“The manager who comes up with the right solution to the wrong problem is more dangerous than the manager who comes up with the wrong solution to the right problem” – Peter Drucker. Nobody wants their product to be received as a source of frustration. Still, we see it all the time. Look around. There is almost certainly a product within arm’s reach that isn’t designed to fit your needs.

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Why do corporations fail to hear disruption signals?

Strategyzer

Corporations and business leaders often think that finding the next “big opportunity" - or shielding their organization from it - requires huge bets and risks. This erroneous belief often prevents firms from being proactive in finding new opportunities or improving their approach. They inevitably argue the time is not right for such a big endeavour.

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Continuous Discovery Habits by Teresa Torres

Mind the Product

How do you know that you’re making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In my new book, Continuous Discovery Habits: [.] Read more » The post Continuous Discovery Habits by Teresa Torres appeared first on Mind the Product.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Conversations with friends: 6 highlights from behind the mic

Intercom, Inc.

This week’s episode is almost my last for the podcast, as I’ll be finishing up today after 2 years and over 100 episodes. So, with that in mind I’d like to share a compilation of some of my favorite guests, hosts, and interviews from my time here. In this period, I’ve been fortunate enough to chat to a really wide range of interesting people from across the world of tech, SaaS, and beyond.

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Top 5 Startup App Development Companies in 2021

The Product Coalition

Are you seeking a trusted app development company for a long-term partnership? You’re in the right place! Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” Whether you plan to develop an application for Android, iOS, Windows, or a cross-platform one, you will need the help of a highly professional and experienced app development team.

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Elad Gil on getting your metrics (and your story) straight to succeed in SaaS

Mixpanel

Elad Gil spends a lot of time thinking about what makes SaaS companies work well. We sat down with the angel investor, startup founder, and business author to get his valuable thoughts on what it takes to hit the road to SaaS success in today’s changing world, including how to land on the best company metrics to watch at various growth stages and how to lean on your company story before you’ve got anything to measure.

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Breaking the internet – Sudhir Venkatesh on The Product Experience

Mind the Product

In 2008, Columbia University sociologist Sudhir Venkatesh published his first book, Gang Leader for a Day: A Rogue Sociologist Takes To The Streets. A few years later, that got the attention of Mark Zuckerberg, which led to a role working in Integrity for Facebook, and later, as Director of Social Science Research and Health Research [.] Read more » The post Breaking the internet – Sudhir Venkatesh on The Product Experience appeared first on Mind the Product.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Conversational support is business critical – insights from Forrester research

Intercom, Inc.

It’s no secret in tech that everyone is a big fan of their own work. Self-belief isn’t optional. To start a startup, to take on incumbents, to disrupt an industry – all of this requires believing that you see things changing. Believing that you have something truly new to offer. Believing that customers who try it will see better results. And you need to tell everyone, all the time.

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Building the ultimate product design company

UX Studio: Product Management

During the past 7 years we have built up what I hope is one of the best digital product design companies in Europe. We have clients from New York to Belgium and Shanghai everywhere in the world and companies like Google, Netflix and Samsung are reaching out to us to hire our product design and UX research teams. We also help the United Nations to design software tools to manage aid deliveries in Africa.

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Research critical vulnerabilities with the Leo CVE Dashboard

Roy Madden

New Feature. Contextualized CVE information for faster threat research, without the overwhelm. Cyber attacks are increasing in volume and sophistication across every industry and category, leaving threat analysts and frontline security teams faced with a flood of information. The consequences of missing critical information are astronomical, but no human can keep up with this onslaught of data on their own.

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Designing for AI by Emily Sappington

Mind the Product

How can we do AI? In this ProductTank London talk, Emily Sappington, Product Director at Babylon Health, tells us how to answer that question by setting proper user expectations and creating minimal viable intelligence. The key points of her talk include: What makes someone or something smart? The importance of setting expectations How to handle the [.

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How To Select the Right Software for Innovation Management

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

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Agile Methodology: Collaborate on Discovering What to Do and How to Do It

The Product Coalition

How to follow values and principles to become Agile. Continue reading on Product Coalition ».

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How Zapier growth hacked SEO

NextBigWhat

How Zapier growth hacked SEO. The strategies used to grow from 0-600K users in 3 years. A thread. 1) Zapier, founded in 2011 by CEO Wade Foster, lets you connect different web applications to perform certain actions without the need of a human (with automation). 2) Strategy 1: Observe Customer Hangouts. Foster interacted in product forums. Companies like Dropbox, Evernote, all had forums where customers could make product requests.

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Webinar: How Southwest Airlines’ Agile Transformation Helped Them Adapt to Unpredictable Challenges

Agile Velocity

According to Airlines for America, U.S. passenger airlines incurred $35B in net losses in 2020 because of the pandemic. During a pandemic filled with uncertainty with more changes ahead, organizations need the ability to be nimble and pivot as needed. . For the past few years, Southwest Airlines has been building Agile capabilities within their organization to adapt to any challenge thrown their way.

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Purpose-driven Product by Bruce Haldane

Mind the Product

In this #mtpcon Digital APAC keynote, Bruce Haldane, Chief Product Officer at Gojek — Indonesia’s first unicorn and largest on-demand multi-service platform — discusses the importance of protecting the ecosystem through a global pandemic, and adapting to scale. Watch the talk in full or read on for the overview. Mind the Product members can also watch [.

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How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy

Speaker: Paul Heller

Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, pro

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The Hardest Thing for Product Managers?—?Staying Neutral

The Product Coalition

The Hardest Thing for Product Managers?—?Staying Neutral Photo by Jon Flobrant on Unsplash Product managers can come from a lot of backgrounds, and most of them will bring a different set of valuable skills to the table. Regardless of the skills that we have, the hardest thing for me is to be neutral. What does it mean to be neutral and why is it so damn hard?

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Product-Led Sales: How to Use Your Product to Close More Deals

Userpilot

Being product-led doesn’t have to mean not closing deals. On the contrary, it’s much easier to close deals when your growth is led by your product, and you can expect a higher retention rate than if you just relied on direct sales to cold prospects. The key is to know which users to focus on, when to engage them and how to frame your intentions. As Kate Taylor, Head of Customer Experience at Notion, points out: “Self-serve isn’t about competing with sales, it’s about creating a healthier funnel.

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What is product/market fit? 5 startup thought leaders weigh in

ProductBoard

If you’re like most product managers, you probably struggle with deciding what to build next. With so many competing priorities, it is hard to figure out what features and product initiatives to prioritize. Getting to product/market fit is the first step on a path that can build traction for your startup. Product/market fit is a common concept in the product management world.

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SUNDAY REWIND: Things nobody told me about being a Product Manager

Mind the Product

In 2017, Shaun Russell took to the stage at ProductTank London to reveal some of the hard truths about product management. He shared his journey into product management, detailing the well-trodden path he took to get started. Four years later, Shaun’s given many more insightful talks on product management and product management careers, both at [.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Introducing Okapi – a lightweight design system

UX Studio: Product Management

The first question that comes to mind is why bother creating your design system if there are literally hundreds of others available online? Well, the simple answer is that we are picky, and we all have our own way of working. If you want my long answer, find a comfortable chair and continue reading. Why did we decide to work on our own design system?

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How Small Companies Can Benefit From Mobile App Development India?

The Product Coalition

Never before have we seen such an overwhelming boom of small business apps than what we are observing now. As the citadel of tech-driven small businesses and startups, India has already come to the forefront in turning mobile apps into its footprints. The Mobile app development India is now primarily engaged in shaping the mobile presence for small businesses and startups.

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Fun Discussion with the Agile Uprising

Johanna Rothman

I had the pleasure of being on the Agile Uprising Podcast: Modern Management Made Easy with Johanna Rothman. We had a wide-ranging discussion, including: What the manager's job is (and is not). How servant leaders support people taking responsibility. Why, if people manage through the seven principles, we don't need to use transparency and communication as principles.

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