Crossing the chasm with the ‘target customer scenario’ canvas
Mind the Product
MAY 20, 2021
Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as [.
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