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Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as [.
This piece is an excerpt from “Charting your course: The building blocks of excellent product roadmaps.” For more insights and how-tos on roadmapping, download the full ebook. Roadmaps aren’t stand-alone documents—they’re the culmination of several Product Excellence best practices, including: An organized system for collecting and organizing feedback from customer-facing colleagues and removing.
I am so excited to announce Continuous Discovery Habits is finally here! This book is designed to be a product trio’s guide to a structured and sustainable approach to continuous discovery. It’s the culmination of my work over the past eight years helping hundreds of product teams adopt successful continuous discovery habits. Continuous Discovery Habits (the book) is the culmination of my work over the past eight years helping hundreds of product teams adopt successful continuous discovery habit
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Now, more than ever, your customers want to be heard. They’re itching to give you feedback. Do you have the right tools to capture that voice? If you don’t, you need to get those in place – and fast. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap.
Next Wednesday (26th May) product managers around the world will celebrate World Product Day — now’s the time to explore our timetable of events and see how you can get involved. What is World Product Day? In 2018 when we celebrated the eight-year anniversary of the first ProductTank meetup — ProductTank communities from across the [.] Read more » The post How will you get involved this World Product Day?
Next Wednesday (26th May) product managers around the world will celebrate World Product Day — now’s the time to explore our timetable of events and see how you can get involved. What is World Product Day? In 2018 when we celebrated the eight-year anniversary of the first ProductTank meetup — ProductTank communities from across the [.] Read more » The post How will you get involved this World Product Day?
It is really important for product manager managers to have a really good sense of the IC product manager work. Watch and learn more from product management expert, Tanya Koshy.
It’s a familiar problem for all companies that scale fast – how do you keep your core technologies manageable for the increasing number of teams that depend on them? As Intercom’s product matured, our product teams needed to expand the depth and breadth of their technology expertise in order to support the features we were building for our customers.
“The manager who comes up with the right solution to the wrong problem is more dangerous than the manager who comes up with the wrong solution to the right problem” – Peter Drucker. Nobody wants their product to be received as a source of frustration. Still, we see it all the time. Look around. There is almost certainly a product within arm’s reach that isn’t designed to fit your needs.
How do you know that you’re making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In my new book, Continuous Discovery Habits: [.] Read more » The post Continuous Discovery Habits by Teresa Torres appeared first on Mind the Product.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Dive deep into a valuable tool for product managers. In this discussion we are learning more about the power and use of Jobs-to-be-Done with Bob Moesta. Bob is an innovator, entrepreneur, and the co-creator of the Jobs-to-be-Done Theory to investigate consumers’ motivations and decision-making processes. He also co-founded the Re-Wired Group, which helps companies repeatedly innovate and reliably predict success.
This week’s episode is almost my last for the podcast, as I’ll be finishing up today after 2 years and over 100 episodes. So, with that in mind I’d like to share a compilation of some of my favorite guests, hosts, and interviews from my time here. In this period, I’ve been fortunate enough to chat to a really wide range of interesting people from across the world of tech, SaaS, and beyond.
Are you seeking a trusted app development company for a long-term partnership? You’re in the right place! Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” Whether you plan to develop an application for Android, iOS, Windows, or a cross-platform one, you will need the help of a highly professional and experienced app development team.
In 2008, Columbia University sociologist Sudhir Venkatesh published his first book, Gang Leader for a Day: A Rogue Sociologist Takes To The Streets. A few years later, that got the attention of Mark Zuckerberg, which led to a role working in Integrity for Facebook, and later, as Director of Social Science Research and Health Research [.] Read more » The post Breaking the internet – Sudhir Venkatesh on The Product Experience appeared first on Mind the Product.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Dive deep into a valuable tool for product managers. In this discussion we are learning more about the power and use of Jobs-to-be-Done with Bob Moesta. Bob is an innovator, entrepreneur, and the co-creator of the Jobs-to-be-Done Theory to investigate consumers’ motivations and decision-making processes. He also co-founded the Re-Wired Group, which helps companies repeatedly innovate and reliably predict success.
It’s no secret in tech that everyone is a big fan of their own work. Self-belief isn’t optional. To start a startup, to take on incumbents, to disrupt an industry – all of this requires believing that you see things changing. Believing that you have something truly new to offer. Believing that customers who try it will see better results. And you need to tell everyone, all the time.
Corporations and business leaders often think that finding the next “big opportunity" - or shielding their organization from it - requires huge bets and risks. This erroneous belief often prevents firms from being proactive in finding new opportunities or improving their approach. They inevitably argue the time is not right for such a big endeavour.
How can we do AI? In this ProductTank London talk, Emily Sappington, Product Director at Babylon Health, tells us how to answer that question by setting proper user expectations and creating minimal viable intelligence. The key points of her talk include: What makes someone or something smart? The importance of setting expectations How to handle the [.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Elad Gil spends a lot of time thinking about what makes SaaS companies work well. We sat down with the angel investor, startup founder, and business author to get his valuable thoughts on what it takes to hit the road to SaaS success in today’s changing world, including how to land on the best company metrics to watch at various growth stages and how to lean on your company story before you’ve got anything to measure.
During the past 7 years we have built up what I hope is one of the best digital product design companies in Europe. We have clients from New York to Belgium and Shanghai everywhere in the world and companies like Google, Netflix and Samsung are reaching out to us to hire our product design and UX research teams. We also help the United Nations to design software tools to manage aid deliveries in Africa.
New Feature. Contextualized CVE information for faster threat research, without the overwhelm. Cyber attacks are increasing in volume and sophistication across every industry and category, leaving threat analysts and frontline security teams faced with a flood of information. The consequences of missing critical information are astronomical, but no human can keep up with this onslaught of data on their own.
In this #mtpcon Digital APAC keynote, Bruce Haldane, Chief Product Officer at Gojek — Indonesia’s first unicorn and largest on-demand multi-service platform — discusses the importance of protecting the ecosystem through a global pandemic, and adapting to scale. Watch the talk in full or read on for the overview. Mind the Product members can also watch [.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Hardest Thing for Product Managers?—?Staying Neutral Photo by Jon Flobrant on Unsplash Product managers can come from a lot of backgrounds, and most of them will bring a different set of valuable skills to the table. Regardless of the skills that we have, the hardest thing for me is to be neutral. What does it mean to be neutral and why is it so damn hard?
How Zapier growth hacked SEO. The strategies used to grow from 0-600K users in 3 years. A thread. 1) Zapier, founded in 2011 by CEO Wade Foster, lets you connect different web applications to perform certain actions without the need of a human (with automation). 2) Strategy 1: Observe Customer Hangouts. Foster interacted in product forums. Companies like Dropbox, Evernote, all had forums where customers could make product requests.
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Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey.
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