Sat.May 15, 2021 - Fri.May 21, 2021

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Crossing the chasm with the ‘target customer scenario’ canvas

Mind the Product

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as [.

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Ambition and Determination in Product

The Product Coalition

How Setting Ambitious Goals can Help and Hinder Our Products Continue reading on Product Coalition ».

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The building blocks of excellent product roadmaps

ProductBoard

This piece is an excerpt from “Charting your course: The building blocks of excellent product roadmaps.” For more insights and how-tos on roadmapping, download the full ebook. Roadmaps aren’t stand-alone documents—they’re the culmination of several Product Excellence best practices, including: An organized system for collecting and organizing feedback from customer-facing colleagues and removing.

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Continuous Discovery Habits (the Book) is Finally Here!

Product Talk

I am so excited to announce Continuous Discovery Habits is finally here! This book is designed to be a product trio’s guide to a structured and sustainable approach to continuous discovery. It’s the culmination of my work over the past eight years helping hundreds of product teams adopt successful continuous discovery habits. Continuous Discovery Habits (the book) is the culmination of my work over the past eight years helping hundreds of product teams adopt successful continuous discovery habit

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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The Top Mobile In-App Feedback Tools of 2021

Alchemer Mobile

Now, more than ever, your customers want to be heard. They’re itching to give you feedback. Do you have the right tools to capture that voice? If you don’t, you need to get those in place – and fast. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap.

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Core responsibility: How we scaled our core technologies team

Intercom, Inc.

It’s a familiar problem for all companies that scale fast – how do you keep your core technologies manageable for the increasing number of teams that depend on them? As Intercom’s product matured, our product teams needed to expand the depth and breadth of their technology expertise in order to support the features we were building for our customers.

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Solving the right problem — The importance of design thinking in product management.

Product Management Unpacked

“The manager who comes up with the right solution to the wrong problem is more dangerous than the manager who comes up with the wrong solution to the right problem” – Peter Drucker. Nobody wants their product to be received as a source of frustration. Still, we see it all the time. Look around. There is almost certainly a product within arm’s reach that isn’t designed to fit your needs.

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Why do corporations fail to hear disruption signals?

Strategyzer

Corporations and business leaders often think that finding the next “big opportunity" - or shielding their organization from it - requires huge bets and risks. This erroneous belief often prevents firms from being proactive in finding new opportunities or improving their approach. They inevitably argue the time is not right for such a big endeavour.

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Continuous Discovery Habits by Teresa Torres

Mind the Product

How do you know that you’re making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In my new book, Continuous Discovery Habits: [.] Read more » The post Continuous Discovery Habits by Teresa Torres appeared first on Mind the Product.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Conversations with friends: 6 highlights from behind the mic

Intercom, Inc.

This week’s episode is almost my last for the podcast, as I’ll be finishing up today after 2 years and over 100 episodes. So, with that in mind I’d like to share a compilation of some of my favorite guests, hosts, and interviews from my time here. In this period, I’ve been fortunate enough to chat to a really wide range of interesting people from across the world of tech, SaaS, and beyond.

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Top 5 Startup App Development Companies in 2021

The Product Coalition

Are you seeking a trusted app development company for a long-term partnership? You’re in the right place! Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” Whether you plan to develop an application for Android, iOS, Windows, or a cross-platform one, you will need the help of a highly professional and experienced app development team.

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Elad Gil on getting your metrics (and your story) straight to succeed in SaaS

Mixpanel

Elad Gil spends a lot of time thinking about what makes SaaS companies work well. We sat down with the angel investor, startup founder, and business author to get his valuable thoughts on what it takes to hit the road to SaaS success in today’s changing world, including how to land on the best company metrics to watch at various growth stages and how to lean on your company story before you’ve got anything to measure.

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Breaking the internet – Sudhir Venkatesh on The Product Experience

Mind the Product

In 2008, Columbia University sociologist Sudhir Venkatesh published his first book, Gang Leader for a Day: A Rogue Sociologist Takes To The Streets. A few years later, that got the attention of Mark Zuckerberg, which led to a role working in Integrity for Facebook, and later, as Director of Social Science Research and Health Research [.] Read more » The post Breaking the internet – Sudhir Venkatesh on The Product Experience appeared first on Mind the Product.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Conversational support is business critical – insights from Forrester research

Intercom, Inc.

It’s no secret in tech that everyone is a big fan of their own work. Self-belief isn’t optional. To start a startup, to take on incumbents, to disrupt an industry – all of this requires believing that you see things changing. Believing that you have something truly new to offer. Believing that customers who try it will see better results. And you need to tell everyone, all the time.

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Building the ultimate product design company

UX Studio: Product Management

During the past 7 years we have built up what I hope is one of the best digital product design companies in Europe. We have clients from New York to Belgium and Shanghai everywhere in the world and companies like Google, Netflix and Samsung are reaching out to us to hire our product design and UX research teams. We also help the United Nations to design software tools to manage aid deliveries in Africa.

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Research critical vulnerabilities with the Leo CVE Dashboard

Roy Madden

New Feature. Contextualized CVE information for faster threat research, without the overwhelm. Cyber attacks are increasing in volume and sophistication across every industry and category, leaving threat analysts and frontline security teams faced with a flood of information. The consequences of missing critical information are astronomical, but no human can keep up with this onslaught of data on their own.

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Designing for AI by Emily Sappington

Mind the Product

How can we do AI? In this ProductTank London talk, Emily Sappington, Product Director at Babylon Health, tells us how to answer that question by setting proper user expectations and creating minimal viable intelligence. The key points of her talk include: What makes someone or something smart? The importance of setting expectations How to handle the [.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Agile Methodology: Collaborate on Discovering What to Do and How to Do It

The Product Coalition

How to follow values and principles to become Agile. Continue reading on Product Coalition ».

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How Zapier growth hacked SEO

NextBigWhat

How Zapier growth hacked SEO. The strategies used to grow from 0-600K users in 3 years. A thread. 1) Zapier, founded in 2011 by CEO Wade Foster, lets you connect different web applications to perform certain actions without the need of a human (with automation). 2) Strategy 1: Observe Customer Hangouts. Foster interacted in product forums. Companies like Dropbox, Evernote, all had forums where customers could make product requests.

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Product-Led Sales: How to Use Your Product to Close More Deals

Userpilot

Being product-led doesn’t have to mean not closing deals. On the contrary, it’s much easier to close deals when your growth is led by your product, and you can expect a higher retention rate than if you just relied on direct sales to cold prospects. The key is to know which users to focus on, when to engage them and how to frame your intentions. As Kate Taylor, Head of Customer Experience at Notion, points out: “Self-serve isn’t about competing with sales, it’s about creating a healthier funnel.

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Purpose-driven Product by Bruce Haldane

Mind the Product

In this #mtpcon Digital APAC keynote, Bruce Haldane, Chief Product Officer at Gojek — Indonesia’s first unicorn and largest on-demand multi-service platform — discusses the importance of protecting the ecosystem through a global pandemic, and adapting to scale. Watch the talk in full or read on for the overview. Mind the Product members can also watch [.

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Build Your Best Product Strategy: An Action Plan You Can Start Now

As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.

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The Hardest Thing for Product Managers?—?Staying Neutral

The Product Coalition

The Hardest Thing for Product Managers?—?Staying Neutral Photo by Jon Flobrant on Unsplash Product managers can come from a lot of backgrounds, and most of them will bring a different set of valuable skills to the table. Regardless of the skills that we have, the hardest thing for me is to be neutral. What does it mean to be neutral and why is it so damn hard?

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Webinar: How Southwest Airlines’ Agile Transformation Helped Them Adapt to Unpredictable Challenges

Agile Velocity

According to Airlines for America, U.S. passenger airlines incurred $35B in net losses in 2020 because of the pandemic. During a pandemic filled with uncertainty with more changes ahead, organizations need the ability to be nimble and pivot as needed. . For the past few years, Southwest Airlines has been building Agile capabilities within their organization to adapt to any challenge thrown their way.

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Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey.

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SUNDAY REWIND: Things nobody told me about being a Product Manager

Mind the Product

In 2017, Shaun Russell took to the stage at ProductTank London to reveal some of the hard truths about product management. He shared his journey into product management, detailing the well-trodden path he took to get started. Four years later, Shaun’s given many more insightful talks on product management and product management careers, both at [.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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What is product/market fit? 5 startup thought leaders weigh in

ProductBoard

If you’re like most product managers, you probably struggle with deciding what to build next. With so many competing priorities, it is hard to figure out what features and product initiatives to prioritize. Getting to product/market fit is the first step on a path that can build traction for your startup. Product/market fit is a common concept in the product management world.

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Introducing Okapi – a lightweight design system

UX Studio: Product Management

The first question that comes to mind is why bother creating your design system if there are literally hundreds of others available online? Well, the simple answer is that we are picky, and we all have our own way of working. If you want my long answer, find a comfortable chair and continue reading. Why did we decide to work on our own design system?

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How Small Companies Can Benefit From Mobile App Development India?

The Product Coalition

Never before have we seen such an overwhelming boom of small business apps than what we are observing now. As the citadel of tech-driven small businesses and startups, India has already come to the forefront in turning mobile apps into its footprints. The Mobile app development India is now primarily engaged in shaping the mobile presence for small businesses and startups.