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You can spend 1000s on marketing, spend hours fine-tuning your Sales funnel, and yet you still don’t see results? Why? Well, most likely it’s because your product adoption sucks. Product adoption is crucial to the success of any SaaS product. I don’t just mean it’s what separates the good from the great, I mean it separates those that survive and those that don’t.
I’d always thought that Motown’s success was a combination of its talented stars and fortunate timing, but I recently learned that much of its success was down to a mastery of the power of the team – loosely coupled, highly aligned. The mindset and methods responsible for Motown’s huge success in its heyday are just as relevant today. Everyone at Motown was empowered with a singular goal that they all collected around: to create hit records.
by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. Many thanks to Steven Veneman and Julius Francis of Juniper Networks for serving as awesome hosts. According to research from Robert G Cooper only 1 in 7 product launches succeed.
Creating a product backlog is a classic case of “easier said than done.” A product backlog is a list of product improvements that your team needs to execute for your product strategy to become a reality. What makes this idea challenging is that sometimes, a product backlog can morph into an unending list of ideas that aren’t always fully vetted. Three things might prevent you from creating a.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Paula looked up from her inbox; the latest status from the dev team was different from what she’d just heard in standup this morning. “What’s going on around here?” She got up from her desk to find Elise, the scrum master, and Uri, the UX lead, to sort things out. When she took the. Read more » The post Delivering Better Products Using a Design Thinking Playbook appeared first on ProductCraft by Pendo.
There are many ways to build a roadmap and many types of roadmaps you can make. Some will delight and engage the executive team by taking a high-level approach and focusing on goals and strategy. Others dive into the specifics and make engineering teams happy since they’re so detailed. Roadmaps for sales and marketing tout new functionality and minimize the time spent on technical debt and scalability.
There are many ways to build a roadmap and many types of roadmaps you can make. Some will delight and engage the executive team by taking a high-level approach and focusing on goals and strategy. Others dive into the specifics and make engineering teams happy since they’re so detailed. Roadmaps for sales and marketing tout new functionality and minimize the time spent on technical debt and scalability.
Gone are the days of selling “software in a box.” Compared to one-time-purchase software, SaaS products offer a few key benefits. For one, they typically involve some type of recurring subscription. Whether the pricing model is monthly, yearly, or otherwise, subscription-based pricing models keep revenue relatively predictable. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it
A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time.
If there’s anything I care deeply about, is to help product managers be as successful as they can. Whether you’re an aspiring product manager, a newer product manager, or someone who might need a quick reminder, I’ve written these 17 rules for you to think about. Maybe they overstate the obvious. Maybe you’re doing some of them.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
In a nutshell being customer centric means: putting your customers first. But it is actually a lot deeper than that. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. And it should be the focus at each stage of the sales funnel, for every department and through every process your business undertakes.
A loyal, engaged community is a powerful tool, and community building has become an effective strategy for digital product companies to grow their user base and increase product adoption. But with that power comes responsibility: You get out of a community what you put into it. Valuable communities form when there is value to be derived. So what does that mean if you want to form a community?
Navigating a career in product is different for everyone. Some of us will follow a traditional route, while others find their way through exploration, trial, and error. So, what are the similarities in these career paths and what can we learn from people who’ve already found their way? To answer these questions, we talked to three of our MTP Engage Manchester session speakers – all of whom signed up for speaker coaching from MTP Engage Manchester speaker Lauren Currie.
My company works with firms seeking to bring a digital product or software solution to market. Whenever we begin a new business relationship, we ask our client what their budget is for the software or digital product they have in mind. However, we rarely get a straight answer. Typically, our clients have often been burned. Read more » The post The Asset of Time appeared first on ProductCraft by Pendo.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
We are starting to pull together our 2020 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. We’ll also keep updating this list as we hear about more events. For 2020, I haven’t decided which conferences I’ll be attending or presenting at, but I’ll update this post once that changes.
A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time.
Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you’re a completely rational human. If you wanted to lose weight, you would start eating less.
Guest Post by: Dominic Miller (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Scott Stokke ]. Before the start of The Product Mentor programme I wrote an article about “The cost of non-compliance” where I described how the relative cost of fixing defects increases exponentially the later in the design/development process the defect is identified and fixed.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
As a brand new company, you might engage in plenty of initiatives that are inherently un-scalable – because there’s no better way to nurture customer love than through a personal relationship. But what happens when you hit hockey-stick growth, and you’re no longer able to connect with individuals on a one-to-one basis? It’s time to start thinking about retention at scale and bring onboard a customer success team.
How to find your passion in any product management work environment. Our guest for this episode is Montie Roland. Montie used my online training course to prepare for, and pass, the New Product Development Professional exam, earning him the NPDP certification from PDMA, which is the oldest and most established professional group for product managers.
In this keynote from #mtpcon London, C. Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions. To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics.
All great products begin with a well-defined need. But the reason many products miss the mark is because the starting point is the business problem definition. Starting your business requirements with a problem is a big problem. Here’s why. A problem doesn’t occur until someone is doing something and encounters one or more obstacles (problems) that prevent them from completing the task successfully.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
If your support team is routinely asking the same set of questions at the start of every chat conversation, it’s time to ask if you’re using the right tools to triage support issues. Recently our internal tech support team found themselves in this situation while providing support to our 650-person team spread across five offices and timezones.
When testing our business ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Well designed experiments can further strengthen the evidence we get, which will increase our confidence in making decisions.
Author, advisor, professor, and podcaster Barry O’Reilly joined us on The Product Experience where we learned that he has a lot of sympathy for senior executives. These are people, he points out, whose entire career has led them to a position of responsibility and reward – so it naturally follows that the behaviours that got them to this point are the same ones that should ensure continued success.
Startups are essentially synonymous with "disruption," a term plastered on every unoriginal idea that comes out of silicon valley. Why not give Japanese history a shot at inspiring contemporary startup disruption culture? The post You X History: Oda Nobunaga and the disruptive startup you need to know appeared first on TryMyUI Blog.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
As product managers, some — or maybe even many — of us have been able to escape the Build Trap and evolve past the Feature Factory. Hopefully behind us are the days of chasing purely feature-based roadmaps and instead, we’re working in empowered teams trying to achieve outcomes. As part of this transition, we have started. Read more » The post Measuring Learnings and Qualitative Feedback appeared first on ProductCraft by Pendo.
Remote work is getting more & more popular nowadays. It’s understandable: With the right tools in your hand, distance is not a burden anymore. Think of it for a minute: you can work with the best professionals no matter where they are! Even from the other side of the world. . Yet, many Product owners, scrum masters, team leaders & members know that one of the weakest points of remote work is collaboration.
Without the support of our passionate volunteers, no #mtpcon would take place. It’s as simple as that. So what do they get out of volunteering and why do so many keep coming back? In this blog post, we’ll meet some key players in our ‘cyan army’, to show you what goes on behind the scenes at our conferences. Like us, our volunteers are people who are passionate about product.
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