In-app Customer Needs Assessment 101: How to Collect and Act on Data
Userpilot
MAY 10, 2022
What is a customer needs assessment and why should you care? Here are the top reasons SaaS businesses need it and a guide on how to succeed.
Sat.May 07, 2022 - Fri.May 13, 2022
189 
We Made a Mobile App in Six Weeks. Here’s How You Can Too.
Modus Create
MAY 12, 2022
Healthcare is one of the most exciting industries for digital transformation. In recent years, our consultants have helped several healthcare organizations shift their focus to preventive care and patient outcomes. Companion apps have helped users in self-diagnosis, allowing them to seek proactive treatment. Many healthcare organizations also use companion apps to help their users fight addiction. .
Join 96,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Tech Product Leaders: Are We Spoiling Society?
The Product Coalition
MAY 10, 2022
In honor of Mental Health Awareness Month, it’s time to have a serious discussion. We have a problem, and we’re holding it in our hands. Continue reading on Product Coalition ».
Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks
Alchemer Mobile
MAY 12, 2022
The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family. Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management).
Your Guide to Product Management Interviews: Top Questions with Answers
Advertisement
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
What is the customer journey?
Intercom, Inc.
MAY 13, 2022
A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase. It’s another way of saying the customer lifecycle, or the steps your customers take from the time they first become aware of your brand to the point at which they become your brand’s biggest advocate. .
Sign up to get articles personalized to your interests!
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
More Trending
Growth Product Management: What You Need to Know
The Product Coalition
MAY 13, 2022
Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find… Continue reading on Product Coalition ».
How to Use Feedback to Improve Mobile Customer Experience in 4 Steps
Alchemer Mobile
MAY 10, 2022
From adding features to modifying the user interface, the directions you can take your mobile app are endless. The bandwidth of your development team, not so much. With infinite choices and limited bandwidth, how do you decide what to prioritize when it comes to improving your mobile customer experience? Learning more about your customers is the best place to start.
Intercom’s product principles: Build better solutions by keeping it simple
Intercom, Inc.
MAY 11, 2022
Complexity hampers our ability to move quickly. At Intercom, keeping it simple means being deliberate about getting things into our customers’ hands in the most straightforward way. We often fall into the trap of assuming that the more complex a product, the more powerful it is. At Intercom, we steer away from complexity and keep things simple. Keeping things simple leads to solutions that are easier to build and maintain, and more intuitive for our customers.
Put your nostalgia goggles on, it’s World Product Day
Mind the Product
MAY 10, 2022
World Product Day returns on 19 July 2022, and this year we’ll be celebrating “Product firsts”! We want to help those who are taking their first steps, whether into a new leadership role, a new industry, or simply starting their first job as a product manager. We’ll be spending the day hosting discussions about our [.] Read more » The post Put your nostalgia goggles on, it’s World Product Day appeared first on Mind the Product.
Effective Risk Management: Balancing Safety, Compliance, and Opportunity
Advertisement
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
How Ellevest Empowers Women to Step Into Their Financial Power
The Product Coalition
MAY 13, 2022
According to Vera Behr, Fmr Director of Product Management at Ellevest Continue reading on Product Coalition ».
Peter Thiel's Anti-Lean Manifesto
Sachin Rekhi
MAY 7, 2022
The Lean Startup methodology, first described in 2008 by Eric Ries, has taken the startup world by storm. His 2011 book, The Lean Startup , has become a New York Times best seller, selling millions of copies to aspirational entrepreneurs. The concepts the methodology describes, from hypothesis testing, to MVPs, to pivots, have become common vernacular in startup circles.
What is customer service?
Intercom, Inc.
MAY 13, 2022
Customer service is the ongoing support provided to a customer throughout the entire customer journey. . You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. . Businesses today have to prioritize customer service solutions that leave their customers feeling heard, appreciated, and valued. .
How to face the challenges of customer retention
Mind the Product
MAY 9, 2022
Losing customers is hard, especially when you’ve worked so hard to win them. So what can product managers do to improve customer retention? What are the common challenges to look out for? We speak to some long-time product people to get their views and experiences. In brief: Customer retention has a direct impact on company [.] Read more » The post How to face the challenges of customer retention appeared first on Mind the Product.
Enterprise ABM Marketing Tools: A Marketers Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Why I write.
The Product Coalition
MAY 11, 2022
Writing about Product, Experimentation and Analytics without fear. Continue reading on Product Coalition ».
How to Avoid False Insights in Your Research
dscout People Nerds
MAY 12, 2022
It’s easier than you’d think to glean false insights in your research. Here are some of the common mistakes researchers make—and how to prevent them.
What is a marketing funnel?
Intercom, Inc.
MAY 13, 2022
A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it. In short, it shows the process for turning leads into customers from a marketing perspective. Generally speaking, marketing funnels are built around five key stages in the customer buying process: . Awareness . Interest .
Lessons learned while working for an African Fintech company – Makera Kigaraba on The Product Experience
Mind the Product
MAY 10, 2022
What would it be like to pack up all of your things and land a Fintech job in a completely new continent? On this week's podcast, we spoke with. Makera Kigarada, Principal Product Manager at Fintech start-up M-KOPA to hear about how he got started in the new market as a product manager, and his key lessons learned so far. [.] Read more » The post Lessons learned while working for an African Fintech company – Makera Kigaraba on The Product Experience appeared first on Mind the Product.
Less Stress, More Success: Accounting Best Practices & Processes for 2025
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Metrics Hierarchy and Metrics Pyramid: Aligning Product and Business Goals
The Product Coalition
MAY 11, 2022
Metrics Pyramid, Metrics Hierarchy, Unit Economy, Funnels?—?there are many ways to connect and organize metrics and dashboards. Choosing the right approach is 80% of success. As a consultant on advanced analytics, I often hear, “ Our business metrics were rising. But as we were cracking a bottle to celebrate, the metrics suddenly dropped ”. In most cases, such happens because the metrics hierarchy rule* was not respected.
Don’t Write About What You Already Know — Instead, I’m “Writing To Learn”
Nir Eyal
MAY 9, 2022
For me, writing is a wonderful way to go deep on a problem I’m struggling with. As my friend and fellow author, Gretchen Rubin told me, “Research is me search.” When I’m struggling with one thing or another, my first step is to think through the problem myself. But there are still problems so tricky that they take even more thinking through. The post Don’t Write About What You Already Know — Instead, I’m “Writing To Learn” appeared first on Nir and Far.
What is a marketing campaign?
Intercom, Inc.
MAY 13, 2022
A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Examples include: . Search engine marketing where you strategically position your content at the top of search engine results. .
Looking after your mental health as a product manager
Mind the Product
MAY 12, 2022
It’s important that product managers, just as much as everyone else, are looking after their mental health. With help from Product Consultant and mental health speaker, Nicholas Jemetta, we discuss ways to look after yourself in your product management career. [.] Read more » The post Looking after your mental health as a product manager appeared first on Mind the Product.
Build Your Best Product Strategy: An Action Plan You Can Start Now
Advertisement
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
App & Game Localization: How to Reach Mobile Users Around the World
The Product Coalition
MAY 13, 2022
Mobile game and app companies are continuously searching for ways to expand their audience base. While it’s common knowledge that localizing your app store page is a must for boosting downloads, localization of your app content will have a significant impact on retention. Drawing on our 18-years of experience in app localization, we would like to share our tips and best practices which should be useful for those who are experienced in app & game localization, as well as for those who have ye
5 Reasons Using Product Analytics Enhances Your Customer Experience
Gainsight
MAY 12, 2022
Here’s a harsh reality: To grow your product, your team has to be laser-focused on the customer’s experience. In the modern SaaS world, disappointed users will flee to the competition the moment they start feeling neglected. Unfortunately, as a product leader or manager, you probably feel like all of the extra feedback you’re receiving from stakeholders, fellow employees, and users is blocking the path to a better user experience.
What is customer lifetime value?
Intercom, Inc.
MAY 13, 2022
Customer lifetime value (CLV, also known as CLTV), represents the total estimated amount a customer is expected to spend on your products or services over the course of their lifetime. To estimate CLV, you must first assign a specific value to each of your customers. You do this by calculating the average value of each customer purchase and the purchase frequency rate.
SUNDAY REWIND: Using the Kano Model to prioritise product development
Mind the Product
MAY 8, 2022
In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how the Kano Model can be used to prioritise product development. [.] Read more » The post SUNDAY REWIND: Using the Kano Model to prioritise product development appeared first on Mind the Product.
B2B eCommerce, Self-Service Portals, and PIM Trends for 2024
Advertisement
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Why is the adoption curve flat for my product and what can I do about it?
The Product Coalition
MAY 12, 2022
In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? Surprisingly, it has nothing to do with the product and everything with your customer. And while I can say there is no magical formula to eliminate the wall, there are ways to sidestep it.
384: Why listening is the next product management superpower – with Christine Miles
Product Innovation Educators
MAY 9, 2022
How product managers can achieve transformational listening. Today we are talking about listening. How would you rate yourself as a listener? I consider it a superpower for product managers and innovators, because proper listening is a key way to learn what customers need. It is also a behavior of those gaining influence in their organizations. To help all of us better develop this superpower, Christine Miles joins us.
What is workforce engagement management (WEM)?
Intercom, Inc.
MAY 13, 2022
Workforce engagement management refers to the technology that companies use to increase engagement among their customer service employees. This includes employee training tools, tools that monitor employee interactions with customers, and tools or strategies that motivate employees. Just as dedicating time to honing the customer experience yields desirable results, the same is true of your workers’ experience. . “Workforce engagement management improves the employee experience”
Let's personalize your content