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Experts suggest understanding customer emotion and customer sentiment is the key to unlocking customer experience over the next decade. Forrester recently reported that when it comes to stand-out customer experiences, leading brands rely on emotion to build loyalty. But many marketers and product managers often use “emotion” and “sentiment” interchangeably, even though they are very different.
A few years ago, I was the acting product manager at a startup, developing an enterprise software product. Building the product was hard: it was taking longer to develop than everyone expected (of course). The complexity of what we were trying to accomplish became more evident as each day passed. The product backlog I managed grew daily. I heard requests from customers, domain experts, consultants, our development team, and internal stakeholders.
Hi, I’m Mike and I’m a product manager. The product I manage? Product managers. As Director of Product Management at Mixpanel, an important part of my role is hiring and developing a world-class team of product managers and ensuring that we’re empowering those people to be the best product managers they can be. If you, too, are responsible for your company’s product managers, the start of the new year might represent a chance to renew and strengthen your team.
What makes an ideal tester ? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor? It’s enthusiasm! Enthusiastic testers are game-changers when it comes to maintaining test participation throughout the course of your Customer Validation (CV) projects.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Product ops is all about driving alignment, communication, and processes around the product. But how does the product ops team keep itself aligned and organized? One way is through dedicated product ops meetings. We know, we know — no one wants more meetings on their calendar. But with the template below, your team can ensure. Read more » The post A Product Ops Meeting Template appeared first on ProductCraft by Pendo.
As you gain experience as a Product Manager it’s likely you’ll eventually encounter a business scenario in which you decide to bring your product to a new audience. For the purposes of this talk we’ll focus on two cases. The first is when going from a consumer to business audience and the second is when going from one region to another. Learn how to make such repositioning a reality and some good frameworks that can help you decide when as well as how.
As you gain experience as a Product Manager it’s likely you’ll eventually encounter a business scenario in which you decide to bring your product to a new audience. For the purposes of this talk we’ll focus on two cases. The first is when going from a consumer to business audience and the second is when going from one region to another. Learn how to make such repositioning a reality and some good frameworks that can help you decide when as well as how.
I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. People downloaded a record 204 billion of them from the Google and Apple app stores in 2019.
How product managers can use the Planning Canvas to go from an idea to making money. A CEO I worked for used the strategy to “create a plan for the plan.” When it appeared we were getting stuck trying to create a plan for the next big thing, he would tell me to schedule a meeting to make a plan for the plan — a meeting to discuss what would need to go into a plan since we don’t yet really know what the plan should be.
Wireframes are often underused in the product development process but, as I’ll explain in this post, they can be invaluable in facilitating communication and knowledge transfer. Using pen and paper to sketch out concepts and designs for software began with the birth of the graphical user interface (GUI) in the 1980s. It was a simple yet powerful technique used by visionaries, makers, and salespeople to communicate ideas for products and features that didn’t yet exist.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
If we’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. Start with this concept. Products are what we build. Solutions are what customers do. If we just make them better at doing things that improve their business success, our success is all but guaranteed. To get there though, we need to recalibrate our V , our O and our C.
It’s never easy to create enterprise-grade products. They are inherently expensive. You need them to meet exacting standards, and you also… Continue reading on ProductCoalition.com ».
For the 50th episode of The Product Experience, we’re proud to have Chris Adams join us to talk about making your products more sustainable. One of the rare people who’s seen our world from all sides – Chris has been a developer, designer, researcher and product manager – he came on the show to share practical and implementable advice on how to move from intentions to actions.
James Clear's Atomic Habits provides a compelling rationale for why frequently practicing small and easy to do atomic habits consistently compounds in benefit to ultimately generate incredible results. It then goes on to provide a comprehensive guide for reliably forming such atomic habits, regardless of the level of self-discipline or willpower you may naturally have.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Raylene Yung has spent a decade scaling eng and product teams at Facebook and Stripe. Here's her advice for engineers at every stage of their careers, from IC to org leader.
As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. One of the most popular methods is Net Promoter Score (NPS). In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a ‘vanity metric’ though – when cross-referenced with what the
If you work alongside Bristol-based product strategy and UX consultant Joe Leech then chances are you’ll also work alongside his dog Little Dude. The fox terrier travels everywhere with him – to London once a week, wherever it is, where Joe goes, he goes. That said, you’d be lucky to find yourself working alongside Little Dude, as Joe has to turn away the majority of the offers of work he receives.
“What’s in the next version?” “What are the top priorities on the roadmap?” If you’re a product manager, you have to answer product questions like this all the time. When answered literally though, they rarely give people the information they’re looking for. Here’s how you can use non-product dialogues to answer product questions.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
A reliable way to improve your success as a project manager (PM) lies in overcoming three bad habits: Failure to identify risk Lack of look-ahead planning Poor expectation management In my opinion, these three habits are not talked about enough. And whenever I encounter a problem in a project, it’s typically because of one of. Read more » The post Three Bad Habits That PMs Need to Kick in 2020 appeared first on ProductCraft by Pendo.
Budget. Time constraints. Participant quality. Are agencies the best way to go? We explore when they work best and an alternative for when they fall short.
Influencer marketing is big business and inevitably affects the way consumer products are developed. As a result, product managers have to carefully consider how to support every step of a product’s sharing journey. What do the Fyre Festival , Facebook Dating , and Kombucha all have in common? These recent hot topics of conversation wouldn’t have meant anything to you without an organic word-of-mouth campaign.
A few months ago, I decided that I wanted to move back to Amsterdam. Having been in Prague since the start of last year, I had begun to miss my friends, my family, and the beautiful capital of the Netherlands. I tried to power through, but I just couldn’t find my comfort zone in Prague. At the same time, I really didn’t want to leave productboard. And when I told our CTO, Daniel, that I wanted to.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
This week on Product Love, I talked to Rahul Vohra, the CEO and founder of Superhuman, the fastest email experience ever made. So what compelled Rahul to get into a space that was already crowded with giants like Gmail and Outlook? During his time at LinkedIn, he ran their email integration. Over time, he developed. Read more » The post Product Love Podcast: Rahul Vohra, CEO of Superhuman appeared first on ProductCraft by Pendo.
We’ll cover the first step you should take when processing qualitative data, organizing raw data with synthesis frameworks, and a handy technique for communicating your findings.
Kick-starting a product career can be difficult, especially if you’re looking for a straightforward route. In this ProductTank London talk, Marc Abraham , Product Ownership Practice Lead at ASOS gives us a framework for breaking into product management. He takes us through: Why planning a product management career is hard. Getting started as a product manager.
If you’re running moderated user research (either remote or in-lab) you need to learn how to ask the right questions, in the right way. But what does that actually does this mean and why is it important? The ‘right’ questions are ones that do not influence or lead or coax a test participant. Instead they reveal truthful opinions and behaviours without your own bias.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
The Email Game: The Key to Happy Customers // Rahul Vohra, Superhuman. How can you find fun in the usually mundane? Do you design your business software like game designers design games? Rahul Vohra founded Superhuman as the antidote to boring email platforms. Being able to do things faster, without distraction, and with a goal of inbox zero makes you change your perspective on emails.
In Part 1 , I wrote about the origins of drivers, constraints, and floats. I needed them when we only could release the project once to the customers. You saw the questions that help people choose the project driver. What about the constraints and floats? I think of constraints as bounding the project inside the driver, and floats as degrees of freedom.
In this MTP Engage Manchester talk, Holly Donohue, Product Director at Aquila Heywood takes us through their product team’s journey from a waterfall business to one focused on agile. The key points of her talk include: Problems as a waterfall business. Making the adjustment to agile. Achievements since the transition. Watch the video to see Holly’s talk in full.
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