Roman Pichler
OCTOBER 5, 2021
[link]. The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me. But when I was told that the backlog in question had over 40,000 items, I could see that there was an issue.
The Product Coalition
OCTOBER 6, 2021
Product Management is all about being the voice of the customer. Customer discovery is an important part of how products are imagined and… Continue reading on Product Coalition ».
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Product Talk
OCTOBER 6, 2021
There is no single right way to do continuous discovery. I can’t emphasize this enough. Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. In that post , she wrote: Opportunities are written as first-person statements like “I wish…” or “I need…” This means knowing who said these statements is a critical factor when prioritizing opportunities and evaluating potential solutions.
Alchemer Mobile
OCTOBER 7, 2021
The Pilot Flying J product team set a goal to build more features that aligned with what was most important to their loyal customers. In order to connect with their most loyal customers in all geographies, they created a satisfaction mobile survey to ask which actions within the app brought customers the most value, segmented by using Fan Signals. “Having a way to speak to the people who are just massive fans really helps us on how we continue to build on that positive behavior and positiv
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Mind the Product
OCTOBER 6, 2021
How do people make bad products? We chatted with Rachel Obstler, Heap's VP of Product, to understand how we can use metrics to suck less. [.] Read more » The post The data says your website sucks – Rachel Obstler on The Product Experience appeared first on Mind the Product.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Product Management University
OCTOBER 4, 2021
If you’re in a leadership role, here’s the biggest reason you need a product manager farm team. It comes down to whether you want your product management function to lead or be forever relegated to taking orders from customer-facing disciplines like sales and customer success. Here’s why a farm team is critically important in today’s product management landscape.
Userpilot
OCTOBER 5, 2021
OKRs vs KPIs – the most recent darlings of the SaaS world. Everyone wants to use them, but a lot of people tend to confuse what they are for and how to actually implement them properly. How do they compare to metrics ? Are they the same thing? Let’s find out! To get you started in the right direction, let's look at what these two concepts are about, how and when to use them, and answer some common questions in a brief Q&A.
Mind the Product
OCTOBER 4, 2021
On Monday 27 September, product leaders gathered at the MTP Engage Leadership Forum in Hamburg for the first face-to-face event after a tiringly long break forced by the Covid-19 pandemic. The day’s hosts, Petra Wille and Arne Kittler, put together a curriculum that was more than just inspiring. It addressed some of the most important [.] Read more » The post 5 lessons in product leadership appeared first on Mind the Product.
The Product Coalition
OCTOBER 4, 2021
Are you looking for a job in the United States/Silicon Valley and not landing interviews even after 100s of applications? You might have… Continue reading on Product Coalition ».
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Product Management Today Submitted Articles
OCTOBER 6, 2021
In the early days of a company’s growth, things are a lot simpler. You can rely more on "serendipity as a service" to keep projects and initiatives organized, and everyone has a decent idea of what people are prioritizing from week to week.
Strategyzer
OCTOBER 6, 2021
There are so many tools out there for running business experiments online. It can be a little bit daunting to orient yourself. So here are 9 experiments from Testing Business Ideas by David Bland and Alex Osterwalder, along with 37 digital tools to get you started.
Mind the Product
OCTOBER 3, 2021
With our first #mtpcon London hybrid event approaching on October 21 and 22, we thought it make for the perfect opportunity to turn the clocks back to when we hosted our very first #mtpcon London in 2012. This week on Sunday Rewind, we look at Marty Cagan’s talk on making products that customers love. [.] Read more » The post SUNDAY REWIND: How to make products that customers love appeared first on Mind the Product.
The Product Coalition
OCTOBER 5, 2021
Photo by Halfingr on DeviantArt I’m back from a long deployment in hostile territory (retail eCommerce) and I’d like to share some lessons with you from the battlefront. Now, I don’t profess to be some sort of hero, but I have survived long enough to tell these tales… Lesson #1?—?Be with your team every day What they don’t tell you is that Product Management is not glamorous.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
dscout People Nerds
OCTOBER 7, 2021
We walk (or swim) through how to research potential products WITHOUT asking the taboo question, “Would you use this in the future?
Intercom, Inc.
OCTOBER 7, 2021
World-class customer support comes first. That has always been our priority. This means that, for the past few years, we’ve been working to staff teams across multiple time zones to make sure all of our customers have the help they need when they need it, no matter where they live. And so, naturally, we’ve slowly started building a remote team across the Pacific.
Mind the Product
OCTOBER 4, 2021
As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research, product research done well can help you to avoid making a whole load of bad product decisions. But what are the practical steps you need to take to perform research well? In this 2-part, quick read [.] Read more » The post Simple steps to effective product research – Part 1: Getting started appeared first on Mind the Product.
The Product Coalition
OCTOBER 6, 2021
Ambitious growth plans often require addressing new customer needs, entering new markets, selling dramatically different products or applying new technology. Any single one of these represents a challenge, put them together, and you need some thinking to make sure you’re set up for success. This is where the New Venture Design Playbook comes in. The New Venture Design Playbook is for when you have identified that there might be an opportunity that you want to pursue.
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TryMyUI
OCTOBER 2, 2021
A roadmap is the plan of action for your product team. Unless you have mastered its foundation, you are bound to make mistakes. Read on to find out whether you got all the basics of roadmaps right. The post How roadmaps can improve user experience appeared first on TryMyUI Blog.
Intercom, Inc.
OCTOBER 6, 2021
When we started Inter-Amigos, Intercom’s employee resource group (ERG) for Latinx collegaues, this time last year, we had one common goal: create a space to explore our shared cultural background while elevating our voices across Intercom. “Why didn’t we call it Latino/a/x Heritage Month?” was one of the questions asked as we finalized the details of our Hispanic Heritage Month 2021 celebrations.
Mind the Product
OCTOBER 5, 2021
In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research – Part 1: Getting started). I part 2, we look at what commonly goes wrong, how to [.] Read more » The post Simple steps to effective product research – Part 2: Getting it right appeared first on Mind the Product.
The Product Coalition
OCTOBER 5, 2021
Creating your personal portfolio is an elusive task. It is one of those things that you have always wanted to do but never actually get to… Continue reading on Product Coalition ».
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Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
ProductPlan
OCTOBER 6, 2021
In our 2021 State of Product Management report , 97% of senior leaders said being strategic is the most important thing for their organization’s success. But at the same time, 96% of those same leaders say they don’t have the time for strategic thinking and planning. So why is it so difficult to find time for strategic thinking and planning? I threw this question to the crowd in a LinkedIn post and received some surprising and insightful responses.
Userpilot
OCTOBER 8, 2021
Many SaaS businesses rate Pendo Analytics among the best in the industry. There's certainly a lot of buzz about their analytics in the onboarding world at the moment. We previously discussed them in our blog post about Pendo here. The question is: do the analytics features offered by Pendo live up to the hype? We had a play with some of their tools to save you the trouble of testing them out yourself.
Mind the Product
OCTOBER 6, 2021
In this Fireside Chat for Prioritised members, product author and coach, Joe Leech and our Managing Director, Emily Tate explore how the Jobs to be Done (JTBD) toolkit can be used to make better product decisions. Watch the entire session in full or read on for the key points and tips including: JTBD for start-ups [.] Read more » The post Prioritised Fireside Chat: Make better product decisions with JTBD appeared first on Mind the Product.
ProductBoard
OCTOBER 6, 2021
The Product Discovery Playbook. The most effective product teams constantly identify, test, and validate new ideas throughout a product’s lifetime—without sacrificing product delivery. Here’s how you can build a continuous product discovery practice in your organization. Discovery isn’t just a box you can check—product teams can unlock greater value in their work by uncovering new ideas and.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Product Management Today Submitted Articles
OCTOBER 6, 2021
Exploring the tools that help to stay productive at work and maintain a healthy work-life balance
Userpilot
OCTOBER 7, 2021
If you're new to product marketing , you'll probably need to acquire a certain degree of familiarity with Pendo product tours. In fact, we would encourage you to have a good look at all the user onboarding software products on the market to see how they compare to each other. In order to learn how Pendo itself works, you have a couple of options.
Mind the Product
OCTOBER 8, 2021
In this ProductTank Wellington talk, Chief Digital Officer at BCITO, Peter Fletcher-Dobson, shares his journey with storytelling and how product managers can use it to create impactful change. Something he believes is the most powerful evolutionary development and humankind and a currency for product leaders. Watch the video to see his talk in full, or read [.
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