Sat.Jun 17, 2023 - Fri.Jun 23, 2023

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Product-Led Growth Is a Misleading Name

The Product Coalition

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? And speaking about growth, how strong is this promise? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t. Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting.

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The keys to a successful product pivot

Mind the Product

We look at how you might pivot a product or sunset a feature to minimise the disruption and upset to your users Read more » The post The keys to a successful product pivot appeared first on Mind the Product.

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ONE THING on Too Many OKRs

Product Culture

Objectives and Key Results (OKRs) are not your backlog. They don’t include everything you plan to do, only the most important things you want to focus on right now. Teams cannot concentrate on more than a handful of things at once. The ideal for a small team is one objective per quarter with 3 measurable KRs. Larger teams with a proven track record might have as many as three objectives.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. The end game is to open more doors for sales at the decision-maker/influencer level and give them higher quality leads that are warmer from the start.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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Navigating different org sizes as a product leader

Mind the Product

Product leader Liz Clow introduces an holistic approach to product leadership, covering strategy, customer centricity, agility, leadership, and execution Read more » The post Navigating different org sizes as a product leader appeared first on Mind the Product.

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Consulting Tip #2: Avoid Unsolicited Offers of Help from Strangers

Johanna Rothman

Here are several unsolicited offers I received in email and various messaging today: An unsolicited email explaining my site was slow and not high-ranking in SEO. Another unsolicited offer to totally redo my social media. And yet a third unsolicited offer to make my consulting business much more successful by allowing AI to write content for me. (Me!!

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How to Incorporate Customer Feedback Into Your Product Planning

Gocious Blog

As any great product manager knows, creating an amazing product means understanding your target audience. It is important to know what your potential customers are looking for from the type of product you are planning. In-depth customer research is something that can take a product from good to great, which is why customer research cannot be an afterthought.

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ChatGPT AI Detection Tools

TurnKey Labs

Since December 2022 we have reviewed and analyzed applications to verify and detect AI-generated content. Here’s a short list of the best ChatGPT detectors so far according to our rating system: Detector by WRITER Originality.AI (paid) Detector.dng.

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A/B, Split or Multivariate Test: How to Choose the Right One

AB Tasty

In the fast-paced world of digital marketing, settling for anything less than the best user experience is simply not an option. Every marketing strategy has room for improvement and unlocking more comes from recognizing hidden opportunities.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Product Talk is Growing: Meet New Instructor Ellen Brandenberger

Product Talk

Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous discovery cadence to their work. This is what inspired Teresa to write the Continuous Discovery Habits book and shift Product Talk to a course-first business. And this outcome is also the reason why we continue to expand the team of Product Talk instructors—the more instructors we have, the more cohorts we can offer, the more students we can serve, and ultimately, the more people who will feel empo

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What is Product Ops? The four pillars you need to understand deeply

Mind the Product

In this guest post, Jenny Wanger delves into four pillars that shape the product ops craft. Read more » The post What is Product Ops? The four pillars you need to understand deeply appeared first on Mind the Product.

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How to Unleash Your Product Sense for Innovative Solutions

The Product Coalition

Learn to Use Your Instincts to Make Amazing Products People Love Continue reading on Product Coalition »

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Sneak a Peek Behind the Scenes with Contextual Inquiry

dscout People Nerds

Observing research participants in their natural habitat is a powerful method. Here’s how to conduct contextual inquiry with a critical eye.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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How Teams Do Continuous Discovery Research Today, According to Research

UserInterviews

Insights from our internal research project exploring how teams define and implement continuous discovery research today.

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5 strategies to conduct effective customer interviews for better product insights

Mind the Product

Practical advice for maximising the opportunity for insights from customer interviews Read more » The post 5 strategies to conduct effective customer interviews for better product insights appeared first on Mind the Product.

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Product Strategy Masterclass: Strategic Mindsets

The Product Coalition

48 Slides from my Product Strategy Masterclass Continue reading on Product Coalition »

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10 Useful Online Resources for Product Managers

Gocious Blog

What Is the Point of Professional Development? Whether you are new to the product management industry or a seasoned product management professional, continuing education can benefit you at any stage of your career. All aspects of product development are ever-evolving as technology and trends change over time. The same is true for people; we rely on thought leaders to keep us informed of the latest product design and development news so we can adjust our objectives and processes accordingly.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Top 5 Takeaways from the 2023 User Interviews Research Panel Report

UserInterviews

The data’s in. Here’s what to know about the depth, reliability, and scalability of our proprietary UX research participant panel.

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The magic of making great products with Christian Idiodi

Mind the Product

In the opening keynote talk at #mtpcon San Francisco 2023, Christian Idiodi, Partner at Silicon Valley Product Group, led an engaging session on the art of building magical products. Watch the video in full, or read on for a recap of this insightful talk. Read more » The post The magic of making great products with Christian Idiodi appeared first on Mind the Product.

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Will Conversational Interfaces Rule the World Hereafter?

The Product Coalition

Re-evaluating the boundaries between graphical and conversational interfaces in product design.

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How to Reduce Customer Onboarding Time By Shortening TTV

Userpilot

Learning to reduce customer onboarding time will impact your business in no small way. Your new users will experience the product quickly, and your adoption and retention rates will go up. But what exactly is an onboarding time, and how do you improve it for your SaaS? This article answers your questions. Read on to find 15 strategies to shorten time to value (TTV) and delight customers.

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Build Your Best Product Strategy: An Action Plan You Can Start Now

As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.

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You Can Have Your Retirement Fantasy Today

Nir Eyal

Imagine your retirement. Are you picturing long, lazy days on a tropical beach under coconut trees? Maybe you’ve opted for a life of adventure, traveling to all the places you haven’t been to yet. Perhaps the science fiction novel you’ve always wanted to write is finally pouring out of you. But why should you wait until you retire to pursue those things?

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SUNDAY REWIND: In my humble opinion by Thor Mitchell

Mind the Product

It's important for product managers to remember to be humble. This talk from Thor Mitchell at MTP Engage Manchester lays out why Read more » The post SUNDAY REWIND: In my humble opinion by Thor Mitchell appeared first on Mind the Product.

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Spark Innovation With Your Team: Three Workshop Formats To Help

The Product Coalition

Want to cultivate a more dynamic, engaged, and successful organization? Who doesn’t! One of the most impactful ways to achieve this goal is to take a more intentional approach to innovation. Doing so has a ton of benefits, including: More competitive edge: Concerted efforts around creativity and innovation allow your teams to develop new products/services that better meet customer needs and help keep you ahead of the competition.

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Building User Trust with UX Design: 15 Effective Strategies

Userpilot

Cultivating user trust is critical to the success of any long-term product strategy. It is also one of the central goals of the user experience design process. But, trust is a difficult concept to define or quantify. It is a feeling – like when you first set eyes on your date and feel relaxed and at home. So, how can you build trust with UX design ?

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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The Pros, Cons, and Best Practices for Using Feature Toggles

Split

Feature toggles are a powerful tool that developers can use to deploy code changes quickly and efficiently. They allow developers to test features in production without exposing them to end-users. As a result, they can change the behavior of features without having to go through the entire release cycle, which can save time and money. Feature toggles are becoming increasingly popular as they provide a way for teams to experiment with new features.

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Why are customer acquisition cost and lifetime value important to calculate?

Mind the Product

You’ve heard it before: Customer acquisition cost (or CAC) and customer lifetime value (or LTV) are some of the most important metrics to track in business. Even in product management, the amount it costs to convert a new customer will impact your product's marketing, price points, and overall roll-out strategy. In this guest post, Nick Chasinov explains how understanding these values is the first step toward making them work for you.

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Powerful AI Tools for Product Managers

The Product Coalition

Photo by Canva Studio: [link] The new AI tools are a boon to many professionals, including product managers. Product managers communicate with stakeholders, write specifications, prepare decks, analyze data, and create prototypes. Here are new tools that will boost their productivity. Faster & Better Emails: With ChatGPT , Lavender , compose , or equivalent, product managers can craft thoughtful emails quickly and save 1–2 hours a day.