Mind the Product
OCTOBER 9, 2017
The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. Products were simple, with a few buttons and straightforward directions. Today however, many products are accompanied by an app, which affects this buying behavior.
The Product Guy
OCTOBER 12, 2017
From The Best Product Person of 2016, Chris Butler, …. Looking Forward. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).
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Nir Eyal
OCTOBER 11, 2017
Nir’s Note: This post is co-authored with and illustrated by Lakshmi Mani, a product designer working in San Francisco. You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself. Your eyes instantly […].
Brian Balfour
OCTOBER 13, 2017
This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. Subscribe to receive the rest of the series. When I joined HubSpot in January 2014 the mission was clear. One, help build the foundation for a new $100M line of business.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Mind the Product
OCTOBER 13, 2017
In this illuminating talk from Mind the Product London 2017, Teresa Torres shares her opportunity solution tree – a visual aid that can help you find the best place to focus your team’s energies, whilst ensuring you consider enough opportunities. Opportunity solution trees also bring transparency to the process and get the whole team to buy into the decisions being made and the solutions being tested.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Nir Eyal
OCTOBER 11, 2017
Nir’s Note: This post is co-authored with and illustrated by Lakshmi Mani, a product designer working in San Francisco. You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself. Your eyes instantly […] The post Confirmation Bias: Why You Make Terrible Life Choices appeared first on Nir and Far.
dscout People Nerds
OCTOBER 13, 2017
Ran Zilca of Happify breaks down “the science of happiness.”.
Mind the Product
OCTOBER 13, 2017
It’s no secret that every software company has a different way of working out what feature they’ll build next. Despite countless tools, books, blog posts * , and interview questions on the subject there isn’t – yet – consensus in the product management community on which product prioritization method gives the best results for customers and the business.
Revulytics
OCTOBER 12, 2017
Chances are, you’ve heard of Amazon’s plans to build a second headquarters. Perhaps you’ve also read coverage of the tactics various municipalities have employed to woo Amazon to their locales, with efforts ranging from sending CEO Jeff Bezos a 21-foot cactus (courtesy of Tucson), to giving Wharton Business School students the fall assignment of crafting pitches that will get the tech giant to come to Philadelphia, according to this article in the New York Times.
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Amplitude
OCTOBER 10, 2017
It’s easy to see hiring as a cure to many scaling ills. Most organizations that start hiring to build out the product team have not exhausted the potential on their current team. They’re missing a huge opportunity right in front of them. Growing your team from within is harder and requires more effort, but I believe it also helps you build a fundamentally stronger team in the long-run.
The Product Guy
OCTOBER 7, 2017
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
Mind the Product
OCTOBER 12, 2017
Josh Goldenberg is the Head of Product for Next Caller, a company that does essential telephony, identification, and fraud validation. He has a background in the public and private sectors and he begins his ProductTank NYC presentation with a quote from Steve Jobs, which underpins the central concept of Servant Leadership. It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.
Johanna Rothman
OCTOBER 10, 2017
Back in Manage It!, I suggested that for requirements, the questions should be, “How little can we do?” and still have a great product. My argument was this: the longer the project (regardless of approach), the more risk there is. Can you reduce risk by reducing the requirements? That would allow you to release earlier with less risk. Not to release a bad product.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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Roadmunk
OCTOBER 12, 2017
Welcome to the very first episode of Product to Product , Roadmunk’s brand new podcast! Listen to it below: For context: As a company that builds roadmapping software for product people, we’re immersed in the product community. We’ve seen how helpful product people are when it comes to helping their peers. They’re open to sharing their own experiences of working in product (both the good and the bad) in very honest ways—and they’re very generous with advice.
Hutwork
OCTOBER 7, 2017
Your product presentation may be for external clients or internal stakeholders/management. However, at some point you’ll need to present your product’s roadmap to an audience. This is when less is more. Your clients may not be familiar with terminology, processes, or even deliverables. As a result, your presentation shouldn’t be too technical or you’ll lose them before you even start.
Mind the Product
OCTOBER 11, 2017
Imagine a lumberjack wanting to cut down a tree with his chainsaw. It’s a pretty simple, straightforward task. But what if the lumberjack never knew that he could turn the chainsaw on? Or that he cut down 1,000 trees when he needed just one specific tree? Not quite the ideal way to use the tools at your disposal. Unfortunately, this analogy can easily be translated into the world of mobile app iteration cycles.
Revulytics
OCTOBER 13, 2017
Going back through the years of our compliance intelligence data on the use of pirated software, it’s interesting to see how much impact holidays like China’s Golden Week can have. According to some reports , “about half of China’s 1.4 billion people will be on the move during ‘super golden week’ — the 8-day holiday encompassing both the National Day holiday and the Mid-Autumn Festival.
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Userzoom
OCTOBER 13, 2017
Helpful tips to start collecting think out loud feedback from participants. So you’ve decided that you’re going to collect think out loud feedback from your participants on your next UserZoom study. Exciting! There are few things as powerful as verbatim feedback from a participant as they experience your site or product. If you haven’t created a think out loud study yet with Userzoom, or you just need a quick refresher, we’re here to help!
The Accidental Product Manager
OCTOBER 9, 2017
It’s what goes into packaged foods that seems to matter the most Image Credit: alsis35 (now at ipernity). I can only speak for myself, but when I go food shopping I’m on a mission. I find what I’m looking for, I put it in my cart, I check out, and then I’m done. It turns out that the world is filled with a lot of people who shop differently than I do.
Product Innovation Educators
OCTOBER 9, 2017
Making the move from product manager to product master requires becoming a leader. A competency on the path from product manager to product master is leadership. As product managers and innovators, we rarely have any actual authority. For example, we can’t fire and hire employees. What product managers do have is influence, and it is this competency that allows you to motivate others to support your ideas and plan.
Amplitude
OCTOBER 10, 2017
It’s easy to see hiring as a cure to many scaling ills. Most organizations that start hiring to build out the product team have not exhausted the potential on their current team. They’re missing a huge opportunity right in front of them. Growing your team from within is harder and requires more effort, but I believe it also helps you build a fundamentally stronger team in the long-run.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
TSIA
OCTOBER 12, 2017
Today’s customers have large expectations, which have actually changed significantly in the past few years. These new expectations are also forcing support organizations to rapidly adjust and transform how they deliver value to their customers. Support organizations need to move away from the largely reactive mode of operation and become much more proactive and predictive.
Product Warrior
OCTOBER 12, 2017
Unilever’s recent award winning, headline grabbing AI based recruitment process has been getting attention for the wrong reasons! Yes its ticks a lot of HR boxes. Its has loads of HR tech buzz words eg AI, diversity, gamification, video. It saves Unilever $1m a year in recruitment. It gives Unilever a competitive edge to secure the best talent. All wonderful, but honestly these are really the side show.
Product Innovation Educators
OCTOBER 13, 2017
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 4 tools to help product managers better understand customers. The article is written from the perspective of improving email marketing, but they are really about understanding customers and providing them value. Check it out at [link].
Surya Suravarapu
OCTOBER 11, 2017
Read full paper linked here: [link] It’s been six months or so since this paper came out from Google. Late to the party here, but better late than never, I guess! Straight to the point?—?the fundamental difference between regular Convolution Networks to MobileNets architecture is that it takes hugely less number of parameters to train and by doing so more efficient than the regular CNNs.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
TSIA
OCTOBER 11, 2017
In the first installment of my three-part series of articles about how the new subscription-based economy is affecting traditional technology companies, I talked about how product and service revenues are beginning to shrink across the industry. In this second installment, I'll be sharing what it means to embrace as-a-service offers in a tech business model and how that can lead to future profitability.
I Wonder The Value
OCTOBER 9, 2017
"KAIZEN" is a concept / an attitude which refers to improvement of any types of process. One day when I talked with one of my friends, I noticed he didn’t know PDCA even though he is a big fan of “KAIZEN”. Seriously? So I made Google search with the keywords, "KAIZEN PDCA", it showed only 0.4 million results, compared to 16.5 million of “KAIZEN”.
UserTesting
OCTOBER 10, 2017
As I started to look up “thrv,” the company whose founder would be speaking at UserTesting on behalf of ProductTank , the first option that displayed on my search bar was “thrv jobs to be done,” demonstrating the strong connection … The post Thrv and the jobs-to-be-done framework appeared first on UserTesting Blog.
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