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For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm. Delightful touches, like illustration, are a luxury for those with six-figure investment, surely? A nice to have – the icing on the cake?
During your first wave of growth, your initial customers are very important. You have to build a product that solves a problem and works well for them. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people.
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you). The first course focuses on teaching practitioners how to use design methods to solve business challenges related to learning and organizational change.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
It’s all about creativity, curiosity, and customer focus for product managers. This is a listener requested episode. Several Everyday Innovators have asked, “What are the qualities of a good product manager?” While many listeners are already good product managers, a little self-reflection from time to time on your strengths and how to be an even better product manager is valuable to your career as well as to those who you work with.
Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac. All six of the examples he uses are women in product management.
Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac. All six of the examples he uses are women in product management.
Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed What Skills Product Managers Need and debated Featured Product, Butterfly.
Building and sustaining a healthy team culture and communication is a large part of being a successful product manager. Since product managers don’t directly manage other team members (except for other product managers), and your unit of delivery is your team, influence and inspiration are vital for ensuring your team is happy, healthy, and productive.
These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. And while it may be easy to grasp the concept of customer centric marketing, it is damn hard to live, breathe and consistently measure its impact across your business. Being “customer centric” can too often be little more than an empty rallying cry, an aspirational idea where insights are half baked, unshared and certainly not
Angel Steger serves as our guide on a trek to better understand the still developing speciality of growth design. She shares lessons learned from her roles leading the function at Dropbox and Pinterest, and outlines tactics for early-stage startups looking to source, interview and onboard growth designers of their own.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
A successful Product Manager needs to be good at knowing which activities NOT to take on just as much as which activities they should. The PM role is broad enough to drown a whale, don’t add more dead weight to your already difficult job and sink. You will learn 5 activities that you are likely doing on a weekly basis that you should STOP doing immediately.
Before financial software provider Aquila Heywood transformed how it approaches prioritisation, it had a backlog that was more than 20 years long and its projects took about seven years to release. Product Director Holly Donohue was part of the team that changed how the business approaches its work, so that it now sees value being realised in a few months.
A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales. We had split into two distinct but complementary functions. We now had “hunters” who acquire new business and “farmers” who nurture existing business.
Angel Steger serves as our guide on a trek to better understand the still developing speciality of growth design. She shares lessons learned from her roles leading the function at Dropbox and Pinterest, and outlines tactics for early-stage startups looking to source, interview and onboard growth designers of their own.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
When we announced in September last year that we’re bringing #mtpcon to Singapore for the first time, it was in the knowledge that the technology and innovation scene across the Asia-Pacific (APAC) region is booming. We see this in reports from the tech and business press, but more specifically from the recent strong growth in our ProductTank meetups.
Your product portfolio has more strategic value than the sum of its parts, especially from the customers’ point of view. Here’s the simplest definition of product portfolio management and it involves three simple concepts: First, the entire product management team has to align behind a common view of the customer organization (from the top down) without any product bias.
The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job? Product managers are generally considered to be valuable members of the product team who work on the product development definition and we can have a direct impact on the bottom line of the product project that we are involved in.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Cultural fit is a relatively new concept in hiring and team building. While organizations have always had culture, the long-held expectation was that new employees would adapt to said culture, and people would be hired purely based on resumes. Companies now realize just how important corporate culture is to their ability to grow, adapt, react, and thrive.
Creating magic (moments) is what sport is all about – in theory. But it applies to product development too. At #MTPEngage Manchester we had a great opportunity to combine both of these elements with Carl Norberg’s talk about Fantom – a wearable band that brings you closer to your chosen sports team. User engagement is central to product people.
Remote team meeting etiquette: how to stay polite in a distributed teamBeatrix Bodó Product Designer at FrontìraNowadays, we don’t have to be in the same space as our team to do our jobs. Instead, we use video conferencing and virtual meeting tools to stay in touch and collaborate across multiple locations.When we meet face-to-face, it’s much […].
We have a running joke on the product development team: “If a chart falls in the woods and there’s no one around to analyze it, does it make an insight?”. Our answer is no. We believe that a healthy data culture is not merely defined by data access. In a healthy data culture, people can use data and have conversations about it all the time—and that means having a good way to share and collaborate on insights.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
If you (or your boss) ever wondered about the right way to do design for the greatest profitability, we’ve go t your b ack with some cold hard facts. These facts about the business value of design should convince even the most financially oriented. . Photo by NeONBRAND on Unsplash. In this article we cover: The business value of design. Four groups of design actions to take.
Product management is a role largely comprised of soft skills and strategy, which, at first glance, would make it difficult to quantifiably measure. But for a job that is all about moving the needle on key corporate metrics, there must be some way to measure their performance and put a number on how they’re doing, right? The benefit of including quantifiable metrics in evaluating a product manager’s performance is, well, immeasurable.
Remote team meeting etiquette: how to stay polite in a distributed teamBeatrix Bodó Product Designer at FrontìraNowadays, we don’t have to be in the same space as our team to do our jobs. Instead, we use video conferencing and virtual meeting tools to stay in touch and collaborate across multiple locations.When we meet face-to-face, it’s much […].
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
I interviewed hundreds of potential associate PMs when I was a product manager at Google, and have interviewed both associate PM and PM internship candidates at my current position with Pendo. The vast majority of them underwhelm for a few key reasons. I’m hesitant to write this article because part of me feels like candidates. The post How to Land Your First PM Job appeared first on ProductCraft by Pendo.
Former UXPA International president Jen Romano-Bergstrom on the industry’s rapid growth, biggest challenges, and where researchers should be doing even more to break down boundaries.
I’ve had multiple occasions recently to reflect on my own leadership philosophy. Not only have I been asked about it explicitly, but in several conversations with friends and others, the topic of leadership has come up with both positive and negative examples. This got me examining my leadership style and the principles that make up my overall philosophy.
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