Mind the Product

JUNE 20, 2018

Famously, back in 2001, inventor Dean Kamen was going to change the world. The buzz just before the launch of his Segway personal transporter was astonishing. Tech investor John Doerr posited that it would be more important than the internet. South Park devoted an episode to making fun of the hype before the product was released. Steve Jobs said that it was “as big a deal as the PC” But when it finally launched it was a commercial flop.

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Transportation Technology Customer Experience Startups 103

ProductBoard

JUNE 20, 2018

This article originally appeared on Hacker Noon The best product managers are masterful illusionists. And to work their magic, they exploit a trait that is unique to humans – or to be more precise, to homo sapiens. After all, it is this trait that gave us an edge over our brawnier, heartier neanderthal brethren and explains why we sapiens have imposed ourselves at the top of the food chain.

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bpma ProductHub

JUNE 18, 2018

By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans.

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The Product Coalition

JUNE 17, 2018

With all the hype around Big Data, personalisation, better ad targeting and customised user experience, data has tremendous value in today’s economy. Every product manager wants to understand their customers better. Amidst all this, privacy is often an afterthought. Product Managers focus on how best to collect and exploit user data before creating a system to protect user privacy or write a privacy policy.

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Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Intercom, Inc.

JUNE 22, 2018

It’s easy to believe that machine learning is hard. An arcane craft known only to a select few academics. After all, you’re teaching machines that work in ones and zeros to reach their own conclusions about the world. You’re teaching them how to think! Indeed, the majority of literature on machine learning is riddled with complex notation, formulae and superfluous language.

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Product Management Unpacked

JUNE 19, 2018

Product managers are made not born. If you’re thinking about how you might become a product manager, start by asking yourself these five questions first: For more information visit ms-product-management.cmu.edu.

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Product Manager Product Management Management Management 160

Mind the Product

JUNE 18, 2018

Kevin Trilli joined Onfido as our chief product officer last year and brought with him some great experience, tools, and techniques. His methods have got us much more in tune commercially, and thinking strategically. It’s made me want to share how we work, so others can try it too and let us know how they’ve improved some of these methods. In these two posts I’ll cover three tools.

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Intercom, Inc.

JUNE 18, 2018

A few years ago, we had a seemingly simple problem to solve: our customers needed an easy way to set realistic expectations around their response times to conversations in our Messenger. Did this prove that we should have trusted our intuition all along? When we first considered the problem that businesses were facing, we instantly thought of implementing something like an “office hours” setting, so businesses could easily alert people to when they were likely to respond.

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User Testing Research Software Customer Experience Product Research 222

The Product Guy

JUNE 19, 2018

Product Management is rapidly changing and evolving. What are those skills you need to keep up and get ahead? Check out where product management expert, Alisa Warshawski, sees your greatest needs.

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Product Manager Product Management Management Management 114

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First Round Review

JUNE 18, 2018

Grammarly Head of People Itamar Goldminz shares a model that can help managers build stronger teams — and become more intuitive, effective leaders.

Management 110

Management Management 110

Andrew Chen

JUNE 21, 2018

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not mix up correlation with causation! If this seems contrarian to you, it’s because there’s a vast ecosystem of consultants, agencies, and other middlemen who are highly incentivized to have you spend $ and effort on non-ROI/non-performant activities.

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User Testing Branding Startups Customer Experience 102

Intercom, Inc.

JUNE 19, 2018

On a recent night out in London, Tristan Watson discovered the value of great customer support, when his bag full of electronics, video equipment and personal items was stolen from a pub. The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away!

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Reporting Tools User Testing Research Software Customer Experience 216

The Product Guy

JUNE 22, 2018

Performing your own Win/Loss analysis can help you more objectively learn why your product sells, and even more important why it doesn’t sell. I’ll discuss the tactics of having there interviews, what questions to ask, and how to use the results. In a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation around “Win/Loss Analysis”.

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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Mind the Product

JUNE 22, 2018

In this ProductTank London talk, IBM iX engineer Chris Hay highlights how technology can help us truly to change the world. He speaks about his experiences of engineering innovative Kenyan payment systems such as M-Pesa and M-Shwari, and of reinventing how we manage asthma conditions using simple computing tools. The Story of M-Pesa and M-Shwari. Mobile-phone based payment system M-Pesa first launched in Kenya in 2007.

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UserVoice

JUNE 18, 2018

No product leader should be surprised how much their new job features coffee meetings and impromptu chats. There will be plenty of leaders at your level (sales, support, success, marketing, etc.) and while you may be the one given domain over the roadmap, your stakeholders take these peers’ opinions of your work into serious account. How do you build solid, open relationships with these key peers, and what can happen if you let this important step slide?

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Intercom, Inc.

JUNE 20, 2018

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap.

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Feedback Software Product Research User Testing Feedback Loop 199

First Round Review

JUNE 19, 2018

Grammarly Head of People Itamar Goldminz shares a model that can help managers build stronger teams — and become more intuitive, effective leaders.

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Management Management 99

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Data Visualization

Mind the Product

JUNE 19, 2018

This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. (You can read the first post here ). This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. It’s a trigger to switch away from short term, firefighting, inward-focused thinking to long-term strategic planning.

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The Product Guy

JUNE 16, 2018

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. How can you capture, qualify and convert the right leads for your business while working within your means? Max Altschuler has made a career seeking out efficiencies in sales – hacks, as he calls them – and sharing them with the wider SaaS and sales community.

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Outbound Technical Advisors Weak Development Team Startups 183

Clever PM

JUNE 21, 2018

It’s commonly accepted nowadays that we use user stories or some variation on them to communicate our “product requirements” to development teams (job stories, jobs to be done, scenarios, etc). And while this is certainly an improvement over some of the bad, old Big Up-Front Requirements (BUFR) methods that were used many moons ago, they’re […].

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Weak Development Team Development Definition Agile 84

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

Mind the Product

JUNE 21, 2018

Lateral leadership describes the art of efficiently influencing others around you without formal authority. It is essential for succeeding in the implicit leadership position that product managers find themselves in. In this talk from this year’s MTP Engage in Hamburg, I share some advice on how product people can use lateral leadership in managing agile teams.

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Userzoom

JUNE 21, 2018

A guide to leading questions, with advice on how you can be mindful of your phrasing and avoid wording pitfalls that can cloud your UX test. What are leading questions? In social science research, a leading question encourages a person to give a particular answer. Leading questions are not ideal for research because they introduce bias and influence the way participants respond.

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User Testing Product Research Testing UX 80

Birst BI

JUNE 18, 2018

Retailers are focused more than ever on quickly adjusting to changing customer preferences and demand. Specialty’s Café and Bakery is a great example of a retailer that is using data to drive decisions related to product development and selection, inventories, staffing, and more to attract and keep customers. For example, retailers rely on business intelligence (BI) tools to predict future demand for products around known factors such as special events or holidays.

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Data Visualization Customer Experience Artificial Inteligence Analytic Tools 76

Andrew Chen

JUNE 18, 2018

( lime). The scooter startups are way more important than you think, or in emoji-speak: + =. Let me explain. Right now, scooters are a lot of things – fun, cute, adventurous – but here’s a couple words I rarely hear about them: Strategic. Important. Platform play. And yet they are. Chris Dixon has written that the next big thing will start out by looking like a toy.

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Transportation Startups Download Customer Experience 75

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

Pragmatic Marketing

JUNE 21, 2018

Recently, Starbucks raised prices on its coffee. The company said it raised the price of a tall (small) by 10 to 20 cents, or in the ballpark of 5% to 10% of the original price. What will happen? Obviously, Starbucks has to trade off the additional profit per cup of coffee against the possibility of selling fewer cups of coffee. Let’s assume the average price increase was 15 cents on a $2 cup of coffee, or 7.5%.

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Data Visualization 70

The Product Guy

JUNE 22, 2018

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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The Accidental Product Manager

JUNE 18, 2018

ESPN is losing subscribers and Disney product managers have to do something. Image Credit: Matt Dempsey Follow. Disney is a very large, very successful company. The company is made up of many different parts: consumer products, theme parks, film studios, and media networks. Many parts of the company are doing very well right now, but other parts are not.

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