Mind the Product
OCTOBER 10, 2019
Today is World Mental Health Day , and as we both struggle with mental health it’s a good opportunity to speak out and reflect on the issue of mental health at work. In this blog we’ll share our own personal experiences, and consider how mental health problems such as imposter syndrome, anxiety, depression, or stress affect us as product people.
Intercom, Inc.
OCTOBER 9, 2019
The range of work we do as product managers is so broad that we inevitably end up finding inspiration from all sorts of sources, whether it’s books on business strategy or essays on design. However, the book that has given me the most insight into the nature of my work is somewhat unlikely – psychologist Daniel Kahneman ’s non-fiction bestseller Thinking, Fast and Slow. “Our brain has two very distinct modes of thought: System 1 (fast, automatic, and impulsive) and System 2 (slow, consciou
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dscout People Nerds
OCTOBER 9, 2019
ProductCraft
OCTOBER 10, 2019
While product operations has been around in some shape or form for years, the title itself is currently on the rise. In fact, nearly 5,700 individuals on LinkedIn have “product operations” in their job titles. With so many organizations working to bring on this role, now might be a good time for your product team. Read more » The post Making it Official: When to Hire for Product Ops appeared first on ProductCraft by Pendo.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
ProductPlan
OCTOBER 10, 2019
As a product manager who now sits on the other side of the table as an executive, I’ve had lots of experience both presenting executive-facing roadmaps and receiving those presentations. I understand how much thought (and possibly anxiety) goes into these roadmap presentations. They’re the culmination of months of work, customer conversations, and experience.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Userzoom
OCTOBER 10, 2019
When trying to understand customer behavior on your website, a true intent study can help you uncover your visitors’ intentions. This should help answer questions such as, “Why are they coming to the site?” and “What are they trying to do?” Web analytics solutions, such as Google Analytics, will provide statistics on web traffic including number of visitors, page views, bounce rates, where visitors are going etc, but does not answer the why question i.e., the purpos
Roman Pichler
OCTOBER 7, 2019
Before You Start Prioritising …. Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. In other words, you should have valid answers to the following questions: Which user problem will the product solve, or which benefit will it provide?
UserInterviews
OCTOBER 10, 2019
9 thoughtful answers to the internet’s most frequent questions about UX research.
Userpilot
OCTOBER 10, 2019
We talk a lot about contextual onboarding here at Userpilot, but we realized that a lot of you might not quite understand what it is. This article is going to tell everything you need to know about contextual onboarding: What is it? Why do you need it? How do you add it into your product? We’ll also share some of the best contextual onboarding examples along the way.
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PMLesson's Ace the PM Interview
OCTOBER 9, 2019
So, what’s the difference between a Product Manager (PM) and a Technical Program Manager (TPM)? While Product Managers and Technical Program Managers often work closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets and ultimately, different strategies for interview prep.
ProductBoard
OCTOBER 9, 2019
What makes a good product manager? To answer this commonly asked question, we decided to turn to the experts — thought leaders of the product management world. If anyone knows what makes a good product manager, it’s them. The advice we collected spans the skills, mindsets, and even specific hacks that product managers need to excel at their jobs. Without further ado, here are their thoughts.
Mixpanel
OCTOBER 10, 2019
One of the best things I learned at Amazon was that customers are always “beautifully, wonderfully dissatisfied,” and no matter what you give them, they’ll tell you why it doesn’t work for them. These customer requests or complaints—we call them “product gaps”—are a true gift if you effectively capture and prioritize them. At Mixpanel, we’ve developed a system where everybody in a position to talk to a customer can log a product gap.
Sequent Learning
OCTOBER 7, 2019
How an Inclusive Culture Leads to Better Innovation, a Discussion with Jennifer Brown. Meet Guest: Jennifer Brown. Jennifer Brown is a leading diversity and inclusion expert, dynamic keynote speaker, best-selling author, award-winning entrepreneur and host of The Will To Change podcast, which uncovers true stories of diversity and inclusion. As the founder, president and CEO of Jennifer Brown Consulting , Jennifer’s workplace strategies have been employed by some of the world’s top Fortune 500 c
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Mind the Product
OCTOBER 11, 2019
If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start? How do you position your product? Step 1: Understand why Your Customers use Your Product.
ProductCraft
OCTOBER 11, 2019
As the ancient proverb says, it takes a village to build a product. Well, it doesn’t actually say that, but the point still stands. Products, especially well-designed and innovative ones, aren’t built by a single contributor. So, who does build them? A product manager, a designer, and an engineer. Three drastically different roles working together, Read more » The post Empowering the Product Troika appeared first on ProductCraft by Pendo.
bpma ProductHub
OCTOBER 5, 2019
by Davide Cis and Neil Baron – We tackled the subject of migrating customers to new technology, products and platforms (migration henceforth) at our August Product Executive Forum (PEF), where experienced product management and product marketing professionals from the Boston area meet to discuss shared challenges and find innovative solutions.
Intercom, Inc.
OCTOBER 8, 2019
As a content designer, I often struggle to explain my role. The job is notoriously difficult to define, it looks different at every organization, and it has a ton of overlap with other roles. Content design is practiced by people with a dizzying array of job titles: product designers, UX designers, content strategists, interaction designers, information architects, technical writers, engineers, product managers, etc.
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Mind the Product
OCTOBER 10, 2019
The Product Guy
OCTOBER 11, 2019
Guest Post by: Tiago Resmini (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Erdem Ay ]. A common thing in product management is business leaders (like the head of product or the CTO) not having clear sight of every problem happening with a product or one specific part of a product. That happens because they are not include on the day-to-day routines of each squad that manages that product (obviously), so in many cases the most important channel they have to access that kind of in
Product Management University
OCTOBER 10, 2019
You’ve surely experienced this scenario. You’re inquire about a product or service. A salesperson contacts you. The first thing they talk about are the benefits of doing business with their company. Your primary interest on the other hand is to discuss your own situation first. The Playbook : Keep this in mind when creating presentations for marketing and sales events.
Intercom, Inc.
OCTOBER 10, 2019
? ?. You’ve probably heard the parable of the six blind men and the elephant: One touches the trunk and says, “It’s a snake.” Another, touching a leg, disagrees: “No, it’s not! It’s a tree.”. Another feels the ear and mistakes it for a fan. The one touching the body is sure he’s run into a wall. The one with tail in hand knows he’s holding a rope. And the last one, with his hand on a tusk, is certain he’s touching a spear.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Mind the Product
OCTOBER 8, 2019
Basecamp is well known for its approach to product development – after starting out as an agency (37 Signals), it realised that the tools it used to manage its own projects would have value for others. What followed was a bootstrapped journey to creating an entire suite of products, using Basecamp’s own approach on how to work well together.
The Product Coalition
OCTOBER 8, 2019
Responsibility vs Accountability & The Trust Paradox of Self-Organising Teams “Failure is an attitude, not an outcome.”?—?Harvey MacKay Photo by Luke Stackpoole on Unsplash Something which I’ve found very profound after leaving the military (albeit, I wasn’t in for very long) and working in the corporate world is the idea of “accountability”?—?
Product Management University
OCTOBER 7, 2019
Take a minute and go read a few of your product web pages or a piece of product literature. They’re well-worded, proper and grammatically correct, which also means they probably lack emotion. In this day and age where buying decisions are 50-80% made (depending on the study) before prospects ever engage, establishing an immediate emotional connection is a must.
The Product Guy
OCTOBER 8, 2019
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Mind the Product
OCTOBER 7, 2019
Gerard Dolan is a Customer/User Experience and Product Design Consultant. In this Toronto ProductTank talk he illustrates the power of experience mapping, answers the questions of what it is, why we do it and the value of doing it by exploring: The types of experience maps. The experience mapping process. Watch the video to see Gerard’s talk in full.
The Product Coalition
OCTOBER 11, 2019
UserInterviews
OCTOBER 11, 2019
Mary takes joy in research. She loves having her assumptions challenged and getting to know Wistia’s users. In this post, she shares how she gets great research participants.
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