That Pesky REQUEST A DEMO Button! Keep It or Chuck It?
Product Management University
JULY 26, 2021
Here’s the deal. That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested. Is this a good way to drive high-quality leads into the top-of-the-funnel?
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