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Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Or on the other hand, invest too little money in a channel that has the potential to bring in many more customers than it does right now.
Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time. To achieve that level of confidence and to build products in that space we as product managers have to focus on a few key principals before we plan on getting the next thing in the marketplace.The four major principals we generally go by are Vision, Strategy, Team and Rapid l
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. > Whose shoes would you like to walk in for a day? Why? An executive at Amazon. I have read a few books about some of their best practices and would love to witness in person. I also align well with their values and would like to see first hand how leaders live them day to day.
Prior to taking on the role of COO and CPO at Singapore-based financial portal MoneySmart, Nick Ramsay was a strategy consultant and product manager. In the last year, he’s grown the product team there from one to 10 product managers, and has been working on changing the culture and attracting the right kind of talent to his team. In celebration of the first #mtpcon in Singapore on 25-26 March 2019 , we also talked to Nick about Singapore, the product scene in Asia, and why you might want
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Focus on customers, not competitors, to drive product success. Are your products not generating the revenue they should be just because you didn’t price them right? Pricing is a key concern of not only product managers and leaders but also the executives of organizations. Knowing the right price for a product is a challenge, especially if the product is new to the market.
We recently hosted a webinar sharing exclusive new data from our 2019 Mobile Customer Engagement Benchmark Report , which empowers companies seeking to understand how their customer feedback metrics stack up against the market, provides insight into where top brands set the bar, and explores opportunities to improve their mobile customer experience.
We recently hosted a webinar sharing exclusive new data from our 2019 Mobile Customer Engagement Benchmark Report , which empowers companies seeking to understand how their customer feedback metrics stack up against the market, provides insight into where top brands set the bar, and explores opportunities to improve their mobile customer experience.
Roadmaps are altered by user feedback, new strategies and changing client needs. Help your team adapt and keep clients aligned with these documents, meetings, and conversations. In a recent live stream from one of our mentors of The Product Mentor , Andrew Hsu, lead a conversation on this topic. We are always looking for more product mentors from all around the world.
As a product professional, your company is looking to you to meaningfully change the bottom line. But are you getting the results you want? Or are you putting in countless hours only to feel like you’re not making enough progress? If you want to seriously develop a product growth competency, how do you ensure success instead of just haphazardly launching new products and features?
Inclusive workplaces are created. They don’t materialize out of thin air, and they aren’t a guaranteed byproduct of financial success. A welcoming office is sparked by a sense of wanting to belong, one that must be nurtured. We foster belonging at Intercom by celebrating our differences. We believe in giving expression to our full depth as human beings – both in and outside of the office.
This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A traditional product manager focuses primarily on the needs of users and the success of product itself. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Product Managers want autonomy, solution guidance and strong coaching. Does your manager meet these characteristics? What can you do? As a manager, what should you do to lead your team to success? Watch as we learn more from product management expert, Alisa Warshawski.
ProductCamp is where it all started for me , and I get a particular feeling of joy when it comes around each year. These are the things I love the most about it: The Open Agenda. When I tell someone about an upcoming ProductCamp often the first question they ask is “Who’s speaking?”. Most events have a defined speaker line-up that’s been curated for the day.
If you’ve been reading this blog for the past few years, you’ll likely have heard a common refrain – the way people buy software is changing. The rise of smartphones, messaging, artificial intelligence (AI), and other groundbreaking technologies has led to a new set of expectations for buyers. We can now get exactly what we’re looking for in real-time, on-demand, whether that’s scheduling a ride, booking a place to stay or renting a movie.
The MoSCoW method. How to prioritize product backlog and get most valued functionality faster You won’t find any rocket science here. Instead, you’ll know a technique that is really helpful for product building. But first things first (we are talking about the priorities, huh?). It’s called MoSCoW and has really nothing to do with the capital of Russia:D In the startup environment, MoSCoW is a way to prioritize stories, features, tasks or requirements.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
As a product consultant and trainer, I hear a lot of similar questions over and over. Many are what you might expect and are regularly debated on Twitter: “What’s the difference between a product manager and a product owner?” “How should I manage my roadmap?” “Do product managers need to know how to code?”. But beyond these hot topics, there’s one question I think comes up even more consistently: “How should I manage bugs?
Have you noticed recently an increase in the usage of the terms ‘data-driven’, ‘data-informed’, and ‘data-inspired’ around your office? It might seem like your co-workers are just jumping on the buzzword bandwagon and throwing words around. But, you would be remiss to completely ignore them because these three phrases hold powerful meaning and are incredibly useful if you know what they represent and how to apply them correctly.
After over a decade spent leading teams, Facebook VP of Product Design Julie Zhuo firmly believes that questions are a manager’s best tool. Here, she shares the essential questions she's used to build trust, improve 1:1s and make sure feedback is heard.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Anyone who stood in Manchester’s Albert Square on the afternoon of 23 May 2017 for the public vigil after the Manchester Arena bomb attack will remember hearing poet Tony Walsh read his poem “This is the place”. His phrase “Mancunians in union” resonated with many of us and was something we wanted to celebrate at MTP Engage Manchester in February. Part of the motivation for MTP Engage Manchester was to celebrate the spirit of the place and its people, and to show how these can be evoked in a pro
Barbra Gago on rebranding a hypergrowth startupInvesting in brand–and re-branding–can result in long-term, exponential returns for a company. But evolving a familiar and beloved identity can create some unique challenges. Read why CMO Barbra Gago rebranded RealtimeBoard to Miro, the value it creates for customers and the community, and learn about the things to consider […].
After over a decade spent leading teams, Facebook VP of Product Design Julie Zhuo firmly believes that questions are a manager’s best tool. Here, she shares the essential questions she's used to build trust, improve 1:1s and make sure feedback is heard.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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Dear readers, I recently hosted an AMA on Quora where folks asked a bunch of really fantastic questions. Thanks to Adam D’Angelo and Alecia/Adrienne for getting this set up. Wanted to share a couple of the most upvoted answers below: What do you look for in an investment? How long should a founder be without salary? What distribution channels should a new consumer internet startup consider in 2019?
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Reading time — 7 minBuildingbeautifulbrand experiences at NeoscapeHow Neoscape is using Miro to make collaboration with clients seamlessOne place to keep your ideas:“We were seeing a need for space for projects without taking up space. Miro certainly allows us to collaborate and gather ideas in one easy-to-use platform. We do much of our art reference […].
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
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Ola’s license has been suspended in Bangalore for 6 months. Reason? Ola is charged with running bike taxis in violation of license conditions and violated government rules. Ola Cabs license… The post Ola’s License Suspended for 6 months in Bangalore; An opportunity for others? appeared first on NextBigWhat.
The natural tendency of customers and vendors is to drift apart, not closer together. Let’s say it another way: The natural tendency of all your customers is to churn. But is that true? Let’s play it out. You make the sale, close the deal. Then you do nothing. What happens? I think we can all agree that on a long enough timeline, everybody quits, cancels, or lapses.
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