Build a sustainable customer acquisition strategy
Intercom, Inc.
MARCH 19, 2019
Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Or on the other hand, invest too little money in a channel that has the potential to bring in many more customers than it does right now.
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