Sat.Mar 16, 2019 - Fri.Mar 22, 2019

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Build a sustainable customer acquisition strategy

Intercom, Inc.

Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Or on the other hand, invest too little money in a channel that has the potential to bring in many more customers than it does right now.

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Product Takeoff

Product Takeoff

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time. To achieve that level of confidence and to build products in that space we as product managers have to focus on a few key principals before we plan on getting the next thing in the marketplace.The four major principals we generally go by are Vision, Strategy, Team and Rapid l

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How to take a new offering to market

Lead on Purpose

We live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable!

Marketing 165
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An 8-Step Framework for Product Growth by Sylvia Ng

Mind the Product

As a product professional, your company is looking to you to meaningfully change the bottom line. But are you getting the results you want? Or are you putting in countless hours only to feel like you’re not making enough progress? If you want to seriously develop a product growth competency, how do you ensure success instead of just haphazardly launching new products and features?

Framework 188
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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New Data: Listening to, Acting on, and Prioritizing Customer Feedback

Alchemer Mobile

We recently hosted a webinar sharing exclusive new data from our 2019 Mobile Customer Engagement Benchmark Report , which empowers companies seeking to understand how their customer feedback metrics stack up against the market, provides insight into where top brands set the bar, and explores opportunities to improve their mobile customer experience.

More Trending

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Product Manager Job Description for B2B

Product Management University

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A traditional product manager focuses primarily on the needs of users and the success of product itself. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and

B2B 113
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Creating a Product Culture – Nick Ramsay on The Product Experience

Mind the Product

Prior to taking on the role of COO and CPO at Singapore-based financial portal MoneySmart, Nick Ramsay was a strategy consultant and product manager. In the last year, he’s grown the product team there from one to 10 product managers, and has been working on changing the culture and attracting the right kind of talent to his team. In celebration of the first #mtpcon in Singapore on 25-26 March 2019 , we also talked to Nick about Singapore, the product scene in Asia, and why you might want

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How to scale live chat (without spending a fortune or driving your team crazy)

Intercom, Inc.

If you’ve been reading this blog for the past few years, you’ll likely have heard a common refrain – the way people buy software is changing. The rise of smartphones, messaging, artificial intelligence (AI), and other groundbreaking technologies has led to a new set of expectations for buyers. We can now get exactly what we’re looking for in real-time, on-demand, whether that’s scheduling a ride, booking a place to stay or renting a movie.

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6 Tips to Help You Execute Your Roadmap

The Product Guy

Roadmaps are altered by user feedback, new strategies and changing client needs. Help your team adapt and keep clients aligned with these documents, meetings, and conversations. In a recent live stream from one of our mentors of The Product Mentor , Andrew Hsu, lead a conversation on this topic. We are always looking for more product mentors from all around the world.

Roadmap 138
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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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The MoSCoW method. How to prioritize feature backlog and get valued functionality faster

The Product Coalition

The MoSCoW method. How to prioritize product backlog and get most valued functionality faster You won’t find any rocket science here. Instead, you’ll know a technique that is really helpful for product building. But first things first (we are talking about the priorities, huh?). It’s called MoSCoW and has really nothing to do with the capital of Russia:D In the startup environment, MoSCoW is a way to prioritize stories, features, tasks or requirements.

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3 Reasons why you Should go to ProductCamp

Mind the Product

ProductCamp is where it all started for me , and I get a particular feeling of joy when it comes around each year. These are the things I love the most about it: The Open Agenda. When I tell someone about an upcoming ProductCamp often the first question they ask is “Who’s speaking?”. Most events have a defined speaker line-up that’s been curated for the day.

Naming 132
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Are You Data-driven, Data-informed or Data-inspired?

Amplitude

Have you noticed recently an increase in the usage of the terms ‘data-driven’, ‘data-informed’, and ‘data-inspired’ around your office? It might seem like your co-workers are just jumping on the buzzword bandwagon and throwing words around. But, you would be remiss to completely ignore them because these three phrases hold powerful meaning and are incredibly useful if you know what they represent and how to apply them correctly.

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Managing Product Managers

The Product Guy

Product Managers want autonomy, solution guidance and strong coaching. Does your manager meet these characteristics? What can you do? As a manager, what should you do to lead your team to success? Watch as we learn more from product management expert, Alisa Warshawski.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The Essential Questions That Have Powered This Top Silicon Valley Manager’s Career

First Round Review

After over a decade spent leading teams, Facebook VP of Product Design Julie Zhuo firmly believes that questions are a manager’s best tool. Here, she shares the essential questions she's used to build trust, improve 1:1s and make sure feedback is heard.

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Prioritization: How to get rid of Those Pesky Bugs?

Mind the Product

As a product consultant and trainer, I hear a lot of similar questions over and over. Many are what you might expect and are regularly debated on Twitter: “What’s the difference between a product manager and a product owner?” “How should I manage my roadmap?” “Do product managers need to know how to code?”. But beyond these hot topics, there’s one question I think comes up even more consistently: “How should I manage bugs?

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Miro CMO Barbra Gago on rebranding a hypergrowth startup

Miro

Barbra Gago on rebranding a hypergrowth startupInvesting in brand–and re-branding–can result in long-term, exponential returns for a company. But evolving a familiar and beloved identity can create some unique challenges. Read why CMO Barbra Gago rebranded RealtimeBoard to Miro, the value it creates for customers and the community, and learn about the things to consider […].

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Now, these are #jobs to be done!

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Essential Questions That Have Powered This Top Silicon Valley Manager’s Career

First Round Review

After over a decade spent leading teams, Facebook VP of Product Design Julie Zhuo firmly believes that questions are a manager’s best tool. Here, she shares the essential questions she's used to build trust, improve 1:1s and make sure feedback is heard.

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Our DNA: the Original Modern City by Mike Perls

Mind the Product

Anyone who stood in Manchester’s Albert Square on the afternoon of 23 May 2017 for the public vigil after the Manchester Arena bomb attack will remember hearing poet Tony Walsh read his poem “This is the place”. His phrase “Mancunians in union” resonated with many of us and was something we wanted to celebrate at MTP Engage Manchester in February. Part of the motivation for MTP Engage Manchester was to celebrate the spirit of the place and its people, and to show how these can be evoked in a pro

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What do you look for an investment? How long should a founder be without salary? And other Q&A

Andrew Chen

Dear readers, I recently hosted an AMA on Quora where folks asked a bunch of really fantastic questions. Thanks to Adam D’Angelo and Alecia/Adrienne for getting this set up. Wanted to share a couple of the most upvoted answers below: What do you look for in an investment? How long should a founder be without salary? What distribution channels should a new consumer internet startup consider in 2019?

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How to Manage 6 Challenging Personality Types in Meetings

Modus Create

Software teams are interdisciplinary. They are increasingly comprised of people who have not only cross-functional skills, but also deep specializations. While different teams will have different roles, a typical software team might look something like this: Product Managers. Engineers. User Experience Designers. Visual Designers. User Researchers. DevOps.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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New Product Competition Challenges For Product Managers: Balloon Toys

The Accidental Product Manager

What should a product manager do when their new product is followed by a similar one? Image Credit: Andrew Macpherson. How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went? You got some balloons, then it seemed to take forever as you used the hose to fill the balloons, and then you proceeded to run around your yard throwing your balloons at your friends trying to get them as wet as you

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Building beautiful brand experiences at Neoscape

Miro

Reading time — 7 minBuildingbeautifulbrand experiences at NeoscapeHow Neoscape is using Miro to make collaboration with clients seamlessOne place to keep your ideas:“We were seeing a need for space for projects without taking up space. Miro certainly allows us to collaborate and gather ideas in one easy-to-use platform. We do much of our art reference […].

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Types of Data Needed for a Successful Win/Loss Analysis

Pragmatic Marketing

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business. All of your teams will benefit from the win/loss analysis you produce. Though there is no single way to conduct a win/loss analysis, there are many helpful pieces of data that can contribute to your results.

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Agile Across the Organization; Product Management Events this Spring

Good Product Manager

Survey: The State of Agile Across the Organization. I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales.

Events 74
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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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The Anatomy of User Behavior

Mixpanel

Understanding how people use your product begins with tracking their actions. It all starts with a single user taking a simple action: finding a video in a feed and tapping play, running a report in a business tool, navigating to the account view in a banking app to check the balance. These simple actions, or “events,” are the reasons people use a product.

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Ola’s License Suspended for 6 months in Bangalore; An opportunity for others?

NextBigWhat

Ola’s license has been suspended in Bangalore for 6 months. Reason? Ola is charged with running bike taxis in violation of license conditions and violated government rules. Ola Cabs license… The post Ola’s License Suspended for 6 months in Bangalore; An opportunity for others? appeared first on NextBigWhat.

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Types of Data Needed for a Successful Win/Loss Analysis

Pragmatic Marketing

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business. All of your teams will benefit from the win/loss analysis you produce. Though there is no single way to conduct a win/loss analysis, there are many helpful pieces of data that can contribute to your results.