BrainMates
DECEMBER 2, 2019
Updated December, 2019. Stand out from the crowd and reap the rewards. Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Simple example: think of a major car manufacturer like Toyota.
Mind the Product
DECEMBER 5, 2019
How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable. A core skill of product management is prioritization. For most, the end goal is to prioritize the things that will make you become the most profitable company.
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Ask Benny
DECEMBER 4, 2019
Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.
ProductCraft
DECEMBER 6, 2019
In my short fifteen months as a Research Triangle area resident, it has lived up to its reputation as both a tech startup hub and a center of medical research. In fact, this reputation is why my fiancee and I ended up here. Rachael is pursuing her Master’s and Ph.D. in clinical psychology at UNC-Chapel. Read more » The post The Ethics of Product and Software Experimentation appeared first on ProductCraft by Pendo.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Folding Burritos
DECEMBER 4, 2019
I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? I get back all sorts of replies, but by far the biggest issues are about prioritization, in some shape or form. Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Roman Pichler
DECEMBER 3, 2019
Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Contrast this with a mature product , which tends to have a more stable product strategy.
Miro
DECEMBER 3, 2019
Complete Stakeholder Mapping GuideAs many leading companies advocate for a less hierarchical organizational structure, product developers feel more empowered to innovate and drive change even if they don’t hold senior positions. This shift generates a lot of positive changes, but it also means communication and alignment are even more important to make sure your project […].
bpma ProductHub
DECEMBER 1, 2019
by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering. Whether it’s guiding content creators, generating a story for sales, or translating developer-speak into business terms, you’re at the nexus of an array of cross functional activities.
dscout People Nerds
DECEMBER 5, 2019
A customer journey map gives you insight into how your users interact with your product. Here are five best practices to help you make one. .
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Strategyzer
DECEMBER 3, 2019
When you are working on a new business idea, you may be confident that you are on the right path. However, each building block of your business model and value proposition represents an area of risk that needs to be tested: Customer segments, key resources, channels, value propositions, revenues and costs. In order to run good experiments to test our business ideas we need to formulate strong hypotheses that are testable, precise and discrete.
Centercode
DECEMBER 5, 2019
It’s hard to figure out which data to present to your stakeholders. It’s even harder when you’re sharing the results from your Customer Validation (CV) tests, which return lots of valuable product information and customer insights. A background in research or data analysis is immensely helpful , but it’s no silver bullet for conveying the most pertinent information for every stakeholder situation.
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. It is the combination of clarity and consistency that builds trust – after all, as people we make judgments about each other based on how we behave, and on how reliable that behavior is.
Mind the Product
DECEMBER 6, 2019
In this #mtpcon London talk, Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. Key Points. Emotional intelligence is more important than any of the technical skills we use in our roles. If we want to build greater emotional intelligence into our product teams, then we need to design our hiring processes to look for it.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
The Product Guy
DECEMBER 1, 2019
Designers have Adobe, Engineers have GitHub, Project Managers have JIRA, what do product managers really have that REALLY helps them. Watch and learn more from product management expert, Tanya Koshy.
First Round Review
DECEMBER 3, 2019
Renowned couples therapist Esther Perel now has her sights trained on helping a different kind of pair: co-founders in the startup world. Here, she reveals her playbook for resolving recurring conflicts and communication failures between co-founders by sharing her favorite techniques for getting to the root of disagreements and tactics for navigating fights in the heat of the moment.
Intercom, Inc.
DECEMBER 2, 2019
For online businesses, our customers can come from any part of the world and at any time. How do you ensure a great customer experience globally without adding a ton of headcount? In the United States alone, roughly 20% of the population doesn’t speak English at home. Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strateg
ProductBoard
DECEMBER 5, 2019
It was the fall of 2013 when productboard founder and CEO Hubert Palan became convinced there must be a better way to create and share the product roadmap, and not long after that he learned that wasn’t the problem at all. Sure it was a hassle for product managers to design roadmaps in a PowerPoint, and to keep multiple versions for different audiences up-to-date.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
UserInterviews
DECEMBER 2, 2019
Joey Mangini explains how to present findings to hesitant or resistant stakeholders, improve communication between parties, and set the right expectations for stakeholders.
NextBigWhat
DECEMBER 1, 2019
One of the most fundamental reasons as to the requirement of a Product Management function is helping build product that customers need. And to do that Product Managers themselves need to be attuned to making that happen by understanding users deeply. Having an ear to the ground in a world of a crazy amount of datapoints is not easy, but it is possible.
Intercom, Inc.
DECEMBER 2, 2019
Over the past few months, we have been hard at work updating and creating new features that make Intercom even more effective for everyone. From new navigation features and refreshed product names to several brand new apps, there’s definitely something for everyone. Let’s take a look at some of the top releases of the past few months. Introducing Outbound.
ProductBoard
DECEMBER 3, 2019
Written by Kat Kennedy, Chief Experience Officer at Degreed, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Seven years ago, my CEO asked me if I was interested in moving from my software development role into a product management role. I was a little skeptical about it because I already loved what I was doing, and to be perfectly honest, I wasn’t exactly sure.
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Mind the Product
DECEMBER 3, 2019
If like us, you work a lot, travel a lot and generally spend most of your time with one too many balls in the air, then this is the ultimate gift list for you! Use it to plan your festive shopping and peer inside the minds of the people behind Mind the Product as this collection of gift ideas comes straight from the team. Logitech HD Pro Webcam. £89.99.
ProductPlan
DECEMBER 4, 2019
National politics might dominate the headlines and dinner table conversations. But office internal politics impact your everyday life in a completely different manner. These outbreaks of disagreements, egos, and power grabs stand between you and your goals. They stymie your efforts to “move fast and break things.” They derail approvals and send you back to the drawing board.
Intercom, Inc.
DECEMBER 5, 2019
We’ve often said that the key to engaging your customers is to send the right message to the right person, at the right time. The same is just as true about our content. That’s why we’d love to learn more about you – our Inside Intercom readers and podcast listeners. Take this 10-minute survey to let us know exactly what you need from our content to help you excel at your job in 2020.
ProductBoard
DECEMBER 5, 2019
Have you been waiting for the right excuse to get your fellow product manager colleagues using productboard? Want to ensure your product organization is benefiting from all the functionality introduced to productboard in 2019? As we turn the page on a new year, and new decade, there’s never been a better time to step back, reflect, and fine-tune the system that supports all your product processes.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
Mind the Product
DECEMBER 3, 2019
Jimena Almendares has held senior product roles and leadership positions at Zynga and Meetup , and now runs the Global Expansion efforts for Intuit. She has plenty of great stories to tell from those roles, but it’s her time as Chief Product Officer at OKCupid that we wanted to talk about. Jimena’s team completely revamped the customer onboarding flow and profiles using a data-informed approach that led to some amazing results – and some learnings that can help super-charge you
ProductCraft
DECEMBER 5, 2019
The role of the product manager is defined in various ways across industries. But there are common threads that run through all effective product managers. It doesn’t matter if you are working at an enterprise or a startup — there is a fundamental core of competencies and skills. However, enterprise companies and startups are indeed. Read more » The post How to Be a Great PM: Enterprise vs.
Intercom, Inc.
DECEMBER 6, 2019
Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. The era of mobile computing arrived so quickly that we almost didn’t have time to notice how close to magic push notifications really are.
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