Sat.May 14, 2022 - Fri.May 20, 2022

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7 Headaches Every Product Manager Understands 

Gocious Blog

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Peer-to-Peer Products

The Product Coalition

In some ways, almost every product is a peer-to-peer product. Social media, communication, collaboration, and many marketplace apps are… Continue reading on Product Coalition ».

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Making your product more accessible

Mind the Product

Today is Global Accessibility Awareness Day. But why should Product Managers care about accessibility? In this post, we'll tell you a quick story and the tips learned… [.] Read more » The post Making your product more accessible appeared first on Mind the Product.

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Business Services Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Those focused on shipping still felt the sting of the pandemic as local and national supply chains continued to reel. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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Ask Teresa: My Sales Team Won’t Let Me Talk To Customers. What Now?

Product Talk

The product trio leads discovery. But this doesn’t mean that other teams aren’t involved. Being thoughtful about product discovery means staying on good terms with others throughout your company. You might need to get buy-in or support from leadership, you may need to collaborate with user research or data science teams, and you will likely experience some overlap with customer-facing teams like sales, marketing, and customer success.

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The balanced scorecard: a framework that drives impact

Mind the Product

In this article, we'll dig deep into one specific framework that I fancy a lot for its genericity and its simplicity to apply. In the end, you will master the key principles and be able to come up with clear priorities based on their estimated business impact. [.] Read more » The post The balanced scorecard: a framework that drives impact appeared first on Mind the Product.

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Utilities Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021. Some companies (like those focused on manufacturing) faced issues across the year due to supply chain disruption, while others (like energy and security) were less volatile as the consumer marketplace leveled.

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How to Kickoff Product Discovery like a Pro

The Product Coalition

A step-by-step guide (with templates) to level up your Product Discovery Continue reading on Product Coalition ».

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What is first-party data?

Intercom, Inc.

First-party data is the future of online engagement and customer experiences. There’s no two ways about it. In June 2021, Google confirmed that it will no longer track individuals online via cookies. This isn’t surprising given competitors such as Apple’s Safari and Mozilla Firefox are cookieless by default – however there are already debates about how Google will collect and use data thereafter.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping

Mind the Product

In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). He explained why it’s an important marketing tool for products. Gleb explained how because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use [.] Read more » The post SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping appeared first on Mind the Product.

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Five Steps to Create a Holistic Mobile Customer Feedback Solution

Alchemer Mobile

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. In 2022, mobile eCommerce sales are expected to hit $437 billion, a 21.5 percent increase from 2021. With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedback solution.

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35 Impactful Questions Managers Should Ask Themselves Regularly

First Round Review

We asked top startup leaders to share the questions they ask themselves to become better managers and assembled their answers into a can't-miss checklist.

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How to Build a dApp on XDC Blockchain?

The Product Coalition

About the XDC network The XDC Network is a hybrid blockchain platform that has been designed to support global finance and trade. It’s highly interoperable and harnesses the power of cryptographic tokens to facilitate quick settlement of trade transactions, reducing dependence on complicated foreign exchange infrastructures. The XDC Network offers several key benefits to its users, including lower transaction fees, minimal energy consumption, faster confirmation time, double validation, and rand

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Actionable Insights for Your Product Team

Great product management starts with great teams. Our free assessment tool reveals where your team excels and uncovers opportunities for growth across six key dimensions: Context, Investigate, Define, Create, Deliver, and Leadership. In just 10 minutes, gain actionable insights that show you exactly where to focus to improve performance, drive outcomes, and strengthen your team in key areas.

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Product operations by Christine Itwaru

Mind the Product

In this ProductTank Berlin talk, Christine Itwaru, Senior Director of Product Operations at Pendo, explains the origins of product operations and how product managers can benefit from it. [.] Read more » The post Product operations by Christine Itwaru appeared first on Mind the Product.

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Customer Love Stories Podcast: Episode Eight

Alchemer Mobile

It’s not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom. They also spend time diving into building engaged communities and using customer feedback to build better products and experiences. Host: Apptentive CEO and Co-founder, Robi Ganguly.

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Mass market, nano media: The future of marketing is engagement

Intercom, Inc.

A couple of weeks ago, I spoke about the future of engagement at AdWorld 2022. If you were there, you probably left excited about the evolving world of marketing. If you didn’t make it, we’ve put together a recap so you can catch up on what you missed. Here are the top takeaways. The age of mass media marketing and advertising is over. In 2022, we can no longer separate digital and physical business.

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Continuous Improvement: How It’s Important for Software Developers

The Product Coalition

Continuous improvement is a continual process to improve components of enterprise software?—?processes, tools, products, and services. Read the article to know what it is? Regardless of today’s software development aspect, increasing demand for new features in the products makes competitive advantage higher than ever. To meet the demand, business operators need to deliver products faster while maintaining their quality.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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Setting up a product function from scratch – Maggie Crowley on The Product Experience

Mind the Product

What would it be like to join a new company and set up a new product from scratch? On this week's podcast, we spoke to Maggie Crowley all about her experiences of doing this and her best tips. We also had some time to discuss best practices with metrics and hypotheses in product. [.] Read more » The post Setting up a product function from scratch – Maggie Crowley on The Product Experience appeared first on Mind the Product.

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Product Managers Don’t Rush

The Product Guy

In the first week of your product management job, meet as many people as you can. Then, after that is even more important. Watch and learn more from product management expert, Benny Reich.

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Why It’s So Hard to Shake the Way People Make You Feel

Nir Eyal

Good or bad, our feelings color how we see people. In psychology, a “trapped prior” is a perception of reality that’s colored, or trapped, by past experiences. If not treated, trapped priors can turn into debilitating phobias. The post Why It’s So Hard to Shake the Way People Make You Feel appeared first on Nir and Far.

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How Would You Improve Instagram as a Product Manager?

The Product Coalition

Photo by Alexander Shatov on Unsplash One of the most common questions that Product Managers have to deal with is how they would improve the product they are managing. Let’s take Instagram for example. In this blog, I will talk about the steps that I, as a Product Manager at Instagram would take to improve it. Also, I will assume this to be more of an interview scenario and so my approach will be how I would think about this in a relatively short 30 - 45 minutes call.

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Build Your Best Product Strategy: An Action Plan You Can Start Now

As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.

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How to be a better data-driven product manager

Mind the Product

In this Prioritised Ask me Anything (AMA) for members, Emily Tate joined Product Coach, Itamar Gilad, to shed some light on how data-driven product management really works in practice. [.] Read more » The post How to be a better data-driven product manager appeared first on Mind the Product.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. It’s, therefore, essential for you, as a product manager, designer, or any kind of product stakeholder, to have a sophisticated understanding of how event tracking works so you can, well, know what’s happening in your mobile app.

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2022 Customer Service Quality Benchmark Report: A roundtable on support strategies for the year ahead

Intercom, Inc.

For the last couple of years, the pandemic has forced organizations to adapt and make changes in how they grow, provide support, and retain customers around the world. And in doing so, businesses have had to look critically at support as a differentiator and core business value driver. With the 2022 Customer Service Quality Benchmark Report , we wanted to look deeper than individual metrics.

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How Warehouse Management Systems Help to Increase Efficiency by 25% and More

The Product Coalition

Managing a warehouse is not easy. It is necessary to plan shipment hours, unload incoming trucks in time, and reasonably place containers on the site so that they do not interfere with the work. They must be securely stored until the arrival of the carrier. You should understand what goods you need to load the arriving transport. Which batch, what expiry date, what quantity, what retail price?

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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User insights for product decisions by Cris Valerio

Mind the Product

In this #mtpcon Digital Americas session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights. Watch the session in full or read on for the highlights: High-level reminders “You will spend the vast majority of your [.

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User Segments in SaaS: 8 User Segments To Focus on and Create Better In-App Experiences

Userpilot

“What is the purpose of creating multiple SaaS user segments?” you may ask. Customers act differently. Some are more active and engaged, while others get stuck in the process. Thus the goal of creating multiple segments is to understand the needs of those segments and enhance their customer journey. Consider customer segmentation as a lighthouse that directs your efforts around customer success and product marketing in the right direction.

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Digital Ethnography and Real-World Context in UXR with Megan McLean of Spotify

UserInterviews

Our new world is digital. Here’s how an anthropologist explores it through digital ethnography.

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