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No matter how creative you are, coming up with fresh ideas on-tap isn’t easy. The blank page can be an intimidating thing to look at, especially when deadlines are looming. The worst part is, the more you stress, the harder it is to be creative. This is where ideation techniques come in handy. Essentially, they’re ways to help you think creatively in any given situation.
Everyone on your team has personal responsibilities beyond their jobs. If they’re parents, they’ve likely become full-time caretakers to their children. They might also be navigating a spouse’s unemployment or a family member’s illness.
Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups.
For this month’s Product Talk post, I recorded a video where I consider the difference between product managers and product owners. You can watch the video or read an edited version of the transcript below. I want to talk about product managers and product owners. This is a topic that’s come up quite a bit for me in the last few weeks. I’ve had several companies ask me if they should be hiring product managers or product owners.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. At Intercom, we have taken advantage of these technologies relatively early. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. These bots help businesses deliver both radical efficiencies and better, faster support experiences.
In this ProductTank London talk, John Pagonis – then UX Lead at ‘The Mortgage Works’/Founder of Zanshin labs, shares his experience of creating an evidence-based backlog. Watch the video to see the talk in full, or read on for an overview of his key points: Product Waste – Do you really have time and money to waste [.]. Read More. The post Evidence-Based Product Backlogs, by John Pagonis appeared first on Mind the Product.
In this ProductTank London talk, John Pagonis – then UX Lead at ‘The Mortgage Works’/Founder of Zanshin labs, shares his experience of creating an evidence-based backlog. Watch the video to see the talk in full, or read on for an overview of his key points: Product Waste – Do you really have time and money to waste [.]. Read More. The post Evidence-Based Product Backlogs, by John Pagonis appeared first on Mind the Product.
Surveying your mobile customers is a great way to find out more about who they are, what drives them back to your app, how they feel about your app, and what they’d like improved. Every customer has unique preferences, tastes, likes, and dislikes. Intuitively, customer individuality makes perfect sense. We’re all different. Yet at the end of the day, many brands know little about their customers on an individual, human level.
This week’s guest is no stranger to this podcast in fact, today’s episode will be his third time appearing as a profiled guest with us. Bob is the President & CEO of The Re-Wired Group and serves as a Fellow at the Clayton Christensen Institute. As a visual thinker, teacher, and creator, Moesta has worked on and helped launch more than 3,500 new products, services, and businesses across nearly every industry.
Talking to users is easy. Talking to them in a way that gets you useful information is hard. Using that information in a way that helps align stakeholders and teams on the path to building great products? That’s the hardest of all. Lucky for us, our guest on the podcast this week is Robert Chokr, [.]. Read More. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
In just five days, a design sprint can give you a sneak peek into the future of your product. But what if you are being blinkered by a lack of perspectives? Then that future cannot be bright. Design sprints, like other workshops, get better the more perspectives you can gather. And that’s why diversity is. Read more » The post How to Make Your Design Sprint More Inclusive appeared first on ProductCraft by Pendo.
In mid-May 2020, we were just closing our seed round after an 8-week-long fundraising process. Two weeks later, we started to have concerns over our product and vision. After a full month of interviews and explorations, we understood we needed to hard pivot. This article is about how we came to understand the shortcomings of our vision, and why we eventually decided to pivot.
How product managers can discover customer needs and build the right product. I’m often asked by product managers on their journey to product master what books they should read. I have a new one to recommend. It covers a broad perspective helpful to less experienced product managers all the way to those who are leading other product managers. It covers: .
Following on from Predictive Tech and Data Ethics: Part 1 – the Pros and Cons our intention with this post is to help individual practitioners and business leaders better understand our rationale behind why data ethics matters and how it can be done better. This isn’t about feel-good principles-based statements, it’s about effectively operationalising data [.].
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Amplify 2020 gathered product leaders from the likes of IBM and Peloton to discuss the shift to a digital everything world, and the takeaway was clear: Your product is your business. The future of that business is determined by the product decisions you make today. In a digital everything world, customers expect innovative, personalized, and even prescriptive product experiences.
Product Management | Websites Best practices checklist from a Fortune 10 product manager Remember this version of yahoo? Remember how funny the early web was? Sites were packed with never-ending links, popping icons, and offers that looked more like spam. But bless them UX designers, we have come a long way. Sites and apps feel like a seamless extension to our mental and physical abilities.
A couple of years ago, I made the prediction that we were entering the third stage of sales and marketing — the decade of the channel ecosystem. With over 75% of world trade flowing indirectly, I started to sense an influx of investment in and attention on indirect sales by firms in all industries. Looking […].
As a long time Product Manager, it was with a certain trepidation that I accepted a promotion to become Head of Data at tutti.ch. tutti.ch is a free-to-sell-on classifieds platform based in Zürich, Switzerland. The role came with the hopes and expectations to unlock value from the data we collect from the millions of customers [.]. Read More. The post Is your Product Underperforming?
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
We summarized the most tactical, honest pieces of advice from a group of design experts on what it really takes to be a startup's first design hire — from choosing the right startup to join to excelling in the role and growing your team.
Product and development teams often try to deal with the uncertainty they face with more research, more analysis, more process, more people and more frameworks. Organisations, especially the larger ones, intensify this rather than help navigate the uncertainty. Will customers want the feature? How many customers will like this new product? Is this a pain point?
So far, we've discussed the lever of canceling a project at any time with the serial lifecycles in Part 1. That's assuming you replan and/or cancel. We added another lever of looking for more feedback with iterating over the requirements in the iterative lifecycles in Part 2. Teams have another lever. They can release increments of value. That's what the incremental lifecycles offer.
In his new book, The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson takes product managers beyond product-led growth tactics to help them transform their organizations, driving increased collaboration and agility, faster innovation, and higher revenues. Here, he provides an exclusive excerpt and gives you the chance [.].
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
Bob Moesta // The Rewired Group. Should you rethink your sales process from the buyer’s perspective?*. For most of us, sales means reciting features, benefits, pressuring customers into purchasing. Selling feels icky. It’s not our fault – that’s how most selling is done. There’s a better way. Bob Moesta has taken Jobs-to-be-Done theory and flipped it to apply it to sales.
Your meeting participants are not speaking up. When you ask a question to a virtual group as a way to engage them, but you’re not getting… Continue reading on Product Coalition ».
Designers need to be mindful that they’re designing with their users and not just for them. Dr. Christina Harrington believes community-based participatory design can get us there. .
A business analyst will tell you that funnels are a crucial part of understanding a customer’s journey from their first site visit to revenue generation.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
In May 2020, Twitter defied the uncertainty of the then-nascent COVID-19 pandemic with a decisive announcement: they were making work-from-home permanent. It was a plan two years in the making, but one that foreshadowed a global trend. Now, work from home (WFH) is the norm for many companies — and it is permanently shaping the way people communicate, work, and adopt technology.
We are delighted to announce that our inaugural Product Excellence Summit will take place on October 21st, between 08:00 and 12:30 PT – and we’d love to see you there! The virtual gathering for product leaders and product managers The Product Excellence Summit brings together product professionals who share a common goal: To make truly excellent products that customers love.
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