Sat.Apr 07, 2018 - Fri.Apr 13, 2018

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The 5 insights understood by all great SaaS sales reps

Intercom, Inc.

Great SaaS sales reps can change your entire business. The best ones are efficient, motivated, effective, and creative in how they operate on a day-to-day basis. They have a knack for identifying quality prospects, making strong impressions quickly, and closing deals that seem out of reach. So what is it about these SaaS sales reps that differentiates them from the rest?

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How Much Time Should You Spend in Product Discovery?

Product Talk

I get asked all the time, “How much time should we spend in discovery ?”. I have two problems with this question. First, it assumes you do discovery first and then delivery second, which is not true. You should be discovering and delivering all the time. Second, it implies that there is an answer that is true in all situations. There isn’t. You need to do enough discovery to mitigate unacceptable risk.

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How to Simplify Your Value Proposition: A Case Study

Mind the Product

It pays to be ruthlessly simple about your value proposition. While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Acquire and convert more users by perfecting the most direct path to realizing that benefit. Here we look at a case study of a flash sale platform in the UK called Wriggle ( [link] ) that shows us that simplifying value propositions is an ongoing process that’s key to growth.

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From Metrics that Matter to Products that Matter

Alchemer Mobile

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. In last month’s article , we learned about 25 different mobile product metrics that can help you better understand customer activity and engagement, conversion and retention, and revenue sources.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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The art of competitive selling: how to sell your product in a crowded marketplace

Intercom, Inc.

The SaaS industry has exploded in recent years due to relatively low barriers to entry, readily available venture capital funding and a deeper, more conscientious understanding of problems faced by internet businesses. With this explosion comes a proliferation in the number of competitors in every area , both direct and indirect. In today’s market, there is no such thing as a software company that doesn’t have any competitors.

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How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando , these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g. paying our suppliers for merchandise we bought from them).

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Proficientz Announces 2018 Product Management University Training Curriculum

Product Management University

More Personalization Further Reduces the Gap Between Classroom and Real-World. GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. The new modular course structure offers Proficientz clients an even more personalized training experience to further reduce the gap between training

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Dribbble CEO Zack Onisko on building a business around community

Intercom, Inc.

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Zack began his career as a product designer before moving into product management and then growth roles. Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com.

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Cut Through The Small Talk and Connect — Lessons from 130+ Dinners, Summits and Salons

First Round Review

Anita Hossain has a gift for turning conversations into community. Throughout her career, she's found ways to help leaders cut through the small talk and surface what matters.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Solving Product Development Challenges With Product Review

Mind the Product

Have you ever worried about knowing what to do next for your product? Often, the qualitative and quantitative data you have on hand about your product can provide only a fuzzy outline of what is happening and it can be challenging to know if you’re heading in the right direction. While product managers have a variety of techniques to cope with this ambiguity, from the Mind the Product slack channel to thunderdome-like meetings, one powerful solution is product review.

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Creating the Ultimate Customer Experience Starts With Being a Customer

Product Management University

It’s the little things that matter most when it comes to raising the customer experience from good to great. Sometimes there’s no substitute for just being “the customer” yourself. As a bona fide road warrior, I spend more than my fair share of time in hotels. I have to say, the hotel industry has done so many things over the years to create a better experience for the business traveler.

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For clues to messaging’s future, look no further than its past

Intercom, Inc.

Like many great inventions, messaging wasn’t born out of necessity. One of the earliest sightings of real-time computer messaging was through a time-sharing operating system built at MIT, the Compatible Time-Sharing System (CTSS), which ran on an IBM 7090: CTSS was a primitive form of email that allowed up to 30 users to send messages asynchronously.

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A UX introduction to instructional design

Userzoom

Under the broad umbrella of human-centred design, user experience design (UXD) and instruction design (ID) are two titans with surprisingly little awareness of each other. Whereas UX designers might work on highly varied types of products — like ecommerce, marketing, healthcare or countless others — instructional designers specifically create education and training materials for things like software, websites, videos, intelligent tutoring systems, games and other instruction-based technology.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Oh the Drama! What Product Managers can Learn From Actors

Mind the Product

Sailesh Panchal, CTO at digital payments firm Orwell Group, is an unusual soul. He’s earned the gravitas he emanates from decades in software architecture and technology leadership. However, what makes him stand out is a background in dance and acting, an Equity Card [the hard-won actor’s union card], and appearances in film and TV. This seemingly contradictory background in acting has, he tells me, helped his business leadership in many ways.

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Implementing Product Processes in Organizations that Don’t Like ‘Em

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Michael Robinson, lead a conversation around “Product Processes”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

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How to Ace Competitive Analysis

UserVoice

Constantly comparing yourself to your peers might be silly when you’re in high school, but in the work world, it’s a different story. Keeping tabs on the competition in business isn’t a petty affair. Your company’s ability to know what other players in your market are up to is essential to hold onto your current customers and achieve the growth your stakeholders are counting on.

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Selling Products You Don’t Have: Why It’s Easier

Product Management University

Selling products you don’t have seems like it’s much easier, especially for salespeople. Why is that? Selling products you don’t have is always easier, regardless of who’s selling, because the absence of features forces people to speak in terms of business value instead of feature-speak! It goes something like this: this product (that we don’t have) will help you accomplish [a business goal] by eliminating [obstacles].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Talking Directly with (Real) Customers

Mironov Consulting

I speak/write incessantly about the importance of product managers talking directly with their users and buyers (collectively “customers”), not mediated through Sales, Marketing, Customer Success, User Experience, or stray notes posted to Salesforce. Direct listening, learning, channeling, empathizing, understanding. Especially at enterprise software companies, though, I meet product managers who never interview any actual users of their products, and who only meet buyers during sale

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Lean AI & Clarifai!

The Product Guy

Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Lean AI w/ Guest Expert, Chris Butler , and debated Featured Product, Clarifai … And, also, thank you to our awesome sponsors who make everything possible…

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3 Product Manager job spec requirements that need to go?—?aka Moneyball for Hiring Product Managers

The Product Coalition

3 Product Manager job spec requirements that need to go?—?aka Moneyball for Hiring Product Managers When I talk to founders, other Product leaders and recruiters about hiring Product Managers, the consistent conclusion is: It’s hard. Typically the reasons given are that there are just not a lot of them , and that it seems to be difficult to find the right fit.

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Strategic and Tactical Requirements: Spaghetti or Layer Cake?

Product Management University

When you combine strategic and tactical requirements, you can end up with a bowl of spaghetti or a layer cake. The layer cake approach makes the relationship between strategic and tactical requirements simple for everyone to understand and, believe it or not, a more appetizing dish for the masses. The Playbook: Define requirements using a layered approach to ensure high-fidelity context that makes the WHO, WHAT and WHY elements perfectly clear before you define the technical HOW product requirem

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Build Your Best Product Strategy: An Action Plan You Can Start Now

As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.

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What is card sorting and why is it important to your site’s UX?

Userzoom

Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development. Hence we’re bringing you these regular UX beginner’s guides, aimed to help all the newbies of the UX testing world. This is also why we’ve started using words like hence to make us sound learned. This week: card sorting! How does card sorting work?

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Is Wagile really that evil?

The Product Guy

Guest Post by: Furqan Hameed (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Michael Robinson]. Challenge. It is easier to implement scrum at an earlier stage of an organization where it is just beginning to scale. The same cannot be said about large and complex enterprises. With passage of time it becomes more and more challenging to make the transition from traditional waterfall method to agile practices.

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If I Can’t Do What I Want Right Now, I Will Just Close Your App

UX Studio

Sometimes designers are so busy designing a navigation structure, they forget that most of the people won’t even give a try to the menu. They will just leave your app, if they can’t do what they want on the screen they are. In our recent project with RisingStack we found this problem two times. Let me show it to you. The product: a microservices app.

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Never Ask Users If They Like Your Idea; Do This Instead

UserInterviews

Start your user research early, getting to understand the key pain points you need to solve, instead of asking if users like your solution.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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New Survey: Which Customer Marketing Programs Work Best for Your Company?

Pragmatic Marketing

Many companies these days claim to be “customer focused,” but there are numerous different ways to engage with clients. Methods include surveys, user group meetings, net promoter scoring, customer advisory boards, reference programs, social media groups, hosted conferences and many more. But how are such programs resourced and measured, and, most important, which programs generate the most value?

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Should Product Managers Allow Customers To “Hack” Their Product?

The Accidental Product Manager

IKEA is designing products to be modified by their customers Image Credit: Lee Haywood. As product managers we believe that we are reasonably smart people. We know what our customers want. That means that we work with our development teams, design a product development definition, and then we create products that will solve problems for our customers.

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Making sense of big data: How OneEvent helps organizations keep their facilities safe and efficient

Miro

Making sense of big data: How OneEvent helps organizations keep their facilities safe and efficient Here at RealtimeBoard, we are passionate about helping other companies be more productive and streamline their product development. We also try to follow them closely on their way to success and share their insights with our readers. Today, we are […].