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What are your goals? A product organization has three overarching goals: Deliver great value to our customers. Do it quickly, efficiently, and with high quality. Do it better over time. A product organization that achieves those goals is much more likely to be successful. Your methodology, your process, is a means to an end. It's not the end in itself.
Most on the customer side of product development don’t see the long days and hard nights that go into creating an amazing product. Your product’s success is much like an iceberg. The bulk of the berg (what actually happens) lies beneath the calm waters and your customers see only the shiny tip (your product) sticking out. The following infographic depicts what you can expect to experience when creating your product.
Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.
Guest Post by: Eric Kiang (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. A product manager has a tough role, there are many responsibilities and arguably all of them are important. However there is one thing every product manager must do, but often times it gets overlooked or forgotten. A product manager needs to talk to their customers, period.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Since it’s still a relatively new role, there’s a lot of confusion around product management job titles, seniority, and hierarchy. This makes it hard to compare jobs, plan your career, and attract the right talent to your team. While there is still no one-size-fits-all solution, a standard is emerging from most successful product teams and organisations that can serve as a template for your own: Product Management Career Ladder.
The latest generation of entrepreneurs has contributed its share of buzzwords and mantras to the business lexicon with mixed results. We all now know “unicorns” aren’t just mythical horses. “Disruption” is a legitimate strategy for a company trying to break into a new market… and a legitimate fear for those already making money there. And, of course, we know the best way to hone your business.
The latest generation of entrepreneurs has contributed its share of buzzwords and mantras to the business lexicon with mixed results. We all now know “unicorns” aren’t just mythical horses. “Disruption” is a legitimate strategy for a company trying to break into a new market… and a legitimate fear for those already making money there. And, of course, we know the best way to hone your business.
The problems people encounter in their lives rarely change from generation to generation. The products they hire to solve these problems change all the time. If you’re building a new product, it’s because you believe you can create a better solution that people will want to use because it delivers a better outcome. A strong understanding of the outcome customers want , and how they currently get it, is essential for you to succeed in product development.
Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Breaking Into Product Management and debated Featured Product, Emissary.
Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Talented and friendly people, office with an ocean view, and free bagels on Fridays?
Becoming a product leader is simpler than you might think. If you have ever had to explain what you do as a product manager to people you work with, you are in good company. Most product managers find this necessary. Further, the role means different things in different organizations. The leaders of your organization may have a perspective of the role that is not really accurate, or as I have seen more often, they don’t understand the leverage the role provides them.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace.
Consultant Özlem Yuce discusses the importance of team diversity when building products, and the impact of a non-diverse team on product development. Wet Suits and Shirley Cards. Not so long ago the prevailing wisdom for developing products for women was to “pink it and shrink it”. Nowhere was this clearer than with wet suits. Designed to fit men like a glove, women were left with uncomfortable, ill-fitting garments that didn’t protect them the same way.
The current generation of marketplace startups has been incredibly successful. Airbnb, Lime, Uber, Lyft, Instacart, etc. I’ve been doing a broad survey of the best writing on this topic and wanted to share my list of 20 best links I’ve seen. Marketplaces at Andreessen Horowitz. We look at a lot of marketplace startups at Andreessen Horowitz @a16z – and we fund a lot of them!
The latest generation of entrepreneurs has contributed its share of buzzwords and mantras to the business lexicon with mixed results. We all now know “unicorns” aren’t just mythical horses. “Disruption” is a legitimate strategy for a company trying to break into a new market… and a legitimate fear for those already making money there. And, of course, we know the best way to hone your business strategy and create a killer product is to “fail fast.”.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
As VP of Corporate Strategy at Twitter, Elad Gil was a key player as company headcount skyrocketed from 90 to 1,500 employees. This wasn’t Elad’s first experience with hyper growth – Google grew headcount 10x during his time as a product manager there – nor the last. He’s also co-founded Color Genomics and invested in and been an adviser to companies like Airbnb, Coinbase, Instacart, Square, Stripe and more.
This week’s Product Warrior podcast, supported by Mind The Product, discusses the concept of the Lean methodology and helping teams adopt an experimental approach. Silicon Valley Lean startup coach Tristan Kromer helps product teams to move fast through experimentation. He writes articles and e-books at [link]. In this episode I chat with Tristan about: What is Lean?
Even though it’s been around as a formal role in software organizations for nearly 20 years (or more, depending on who you talk to), Product Management still struggles with a lot of definition problems — what is the role, how do we grow, when do we get promoted and to where, etc. One of the […].
Want to improve shopping cart abandonment rates in your online store? Not sure why your customers leave the site before the last step? A question we often hear: what are some web checkout page best practices? Are there some rules to follow? So many articles cover the rules. For us, Rule Number One is: Don’t just blindly follow these. Always study the audience and design your web checkout process specifically to their needs.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.
Building products in distributed teams: 12 learnings from our first meetup in SF Reshaping Teamwork: Building & Scaling Products with Distributed Teams San FranciscoJune 20 On June 21, we hosted the first-ever “Reshaping teamwork” meetup in San Francisco. Together with our guests Eventbrite’s Pete Lim, Upwork’s Jessica Tiwari and Pivotal’s Aloka Penmetcha, we talked about building products in […].
Today we announced our Series A: an $8M round of funding led by Kleiner Perkins, one of the world’s most iconic venture capital firms, with participation from inspiring product visionaries – the founders of Intercom, InVision, and Envoy. Below I’ll speak to how we got here and where we’re headed. You can also check out the official release announcement.
Here is a reader story about horrible pricing. Unfortunately this is far too common. I thought you might appreciate my recent foray into a pricing battle with my horse boarding facility. A lady lives on and owns a gorgeous horse farm. She agreed to let me board my horses for $250 month per horse. The barn is basic, not fancy and with no other amenities other than a sand arena, so that was a fair price.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
In order to make bootstrapping work, you need to be scrappy, ruthlessly prioritizing your actions and avoiding non-essential expenses. Having one tool that helps you do all your most important work – sales, marketing and support – makes life so much easier. We’ve been pretty vocal about our love for Intercom as we’ve grown Ad Reform and Userfeed , our profitable, bootstrapped SaaS businesses over the last year.
We do love our Doritos Image Credit: 0Four. When we think about all of the exciting product manager jobs that are out there, one of the ones that always seems to come to mind are the people who are in charge of the big soft drink products. One of the largest is Pepsi and those product managers must be working hard every day to try to keep the market share that they have and win even more.
Oracle’s sales tactics have garnered attention recently, with a series of high-profile stories alleging that the tech giant is using audits to force cloud products on customers in exchange for a break on compliance costs. The end game is that even if they don’t want it, or use it, cloud adoption is reflected in Oracle’s numbers. For people who have been in this space for a while, this news is less interesting for its reminder of Oracle being Oracle (or even for its demonstration of the difficult
Here is a reader story about horrible pricing. Unfortunately this is far too common. I thought you might appreciate my recent foray into a pricing battle with my horse boarding facility. A lady lives on and owns a gorgeous horse farm. She agreed to let me board my horses for $250 month per horse. The barn is basic, not fancy and with no other amenities other than a sand arena, so that was a fair price.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
TGI Friday’s TGI Fridays have wholeheartedly embraced the rapid change in the digital ecosystem. They have probably paid more attention to offsite experiences than the rest of their competitors in the casual dining space and are now able to offer a sophisticated, personalized experience to diners. TGI’s customers can use Alexa to order their food and also pay for their order through Amazon Pay.
Product Manager interviews are like running the gamut: you need to impress everyone from engineering to design (and sometimes execs too!). As a result, attempting to prep for the wide range of varying questions you might face is daunting. Faced with that challenge, one exercise can be extremely helpful: a product deep dive. Running a product deep dive builds your knowledge and insight around the product and provides a foundation to build on.
Join the Feedly Lab. The Feedly mobile app was created during the Google Reader shutdown storm. During the past 5 years, the app has delivered on its promise and helped millions of curious minds connect to their favorite sources and topics on the go. Today we are launching an initiative called the Mobile+AI Lab. In our minds, this is an opportunity to work with you, the Feedly community, to create a faster, simpler, and smarter Feedly.
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