Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In
Product Talk
AUGUST 14, 2019
Sat.Aug 10, 2019 - Fri.Aug 16, 2019
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Not All Metrics Have to Be Actionable (Gasp!)
ProductCraft
AUGUST 16, 2019
Everyone loves a good metric. As product managers, we probably proudly proclaim that we are getting better at making decisions based on data rather than gut instinct. How everyone gathers, visualizes, and uses information — in product management and beyond — has certainly changed for the better over the years. In the past, we were. Read more » The post Not All Metrics Have to Be Actionable (Gasp!
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How product teams can build effective customer feedback loops
ProductBoard
AUGUST 13, 2019
A lot of companies know how to collect customer feedback. But the real struggle is knowing how to create continuous feedback loops that provide valuable, actionable information that can inform strategic objectives. In this article, we’re going to see: How continuous feedback loops can improve your product The best ways to collect customer feedback How to engage customers with surveys What to do.
How to Reduce the Product Backlog Size
Roman Pichler
AUGUST 13, 2019
Split the Product Backlog. Faced with an overly long and detailed product backlog, investigate if it does describe one cohesive product. Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users. If that’s the case for your product, then reduce the product backlog size by unbundling one or more features and releasing them as products in their own right, like Facebook did with Messenger in 2014.
Enterprise ABM Marketing Tools: A Marketers Guide
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
8 Tips for Building an Executive-Facing Roadmap
ProductPlan
AUGUST 13, 2019
Product roadmaps shouldn’t be created with a one-size-fits-all approach; each audience needs varying levels of detail and transparency. The dates you show customers may not be the same ones shared internally, the product development team requires more granularity than salespeople, and a customer-specific roadmap prunes away anything irrelevant to the client in question.
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Automated customer service should be personal
Intercom, Inc.
AUGUST 13, 2019
Automated customer service isn’t a new concept. We’ve all navigated our fair share of automated phone menus or interacted with support bots to get help. But much has changed, both in usability and customer perception. Voice recognition technology has improved, AI solutions can interpret customer feedback, and chatbots have started to answer the questions they receive, not just pass them off to a human.
How the cloud is reshaping small business productivity
Lead on Purpose
AUGUST 10, 2019
Guest post by Shyamal Parikh According to a research by Cisco, cloud data centers will process 94% of workloads by 2021. Businesses are changing the way they work.
Know Enough
The Product Bistro
AUGUST 16, 2019
Having participated recently in the screening process for a product management position we are seeking to fill, scanning through a curated list of resumes, I was taken aback by the wide range of competencies that I saw. Then, while perusing Twitter, I saw a prescient post: “A Product Manager doesn’t need to know it all. they need to know enough “ This was part of a discussion about whether a product manager needed to be conversant in some hot new framework to be effective le
Platform Management by Brandon Chu
Mind the Product
AUGUST 16, 2019
At #mtpcon San Francisco, Brandon Chu, VP of Product at Shopify, provides some insight into what he considers the most interesting challenge in his career: managing platforms. In this talk he shares what platforms can mean for our product strategies, and what his team learned as they discovered how to build a platform at Shopify. What are Platforms?
Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
The tools we use: Challenging dogma in the design process
Intercom, Inc.
AUGUST 13, 2019
Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. But perhaps we don’t stop to consider the fundamental nature of our relationship with tools – we’re aware that they extend our abilities, but can also be blind to the way they shape how we use our abilities.
Practical techniques for increasing team success
Lead on Purpose
AUGUST 15, 2019
Practical techniques for increasing team success Teamwork is a key factor when it comes to creating workplace success. No doubt individuals with incredible talent can accomplish great things on their own.
Product Management: Leading by Trust
Product Management Unpacked
AUGUST 15, 2019
Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. During the show, the dynamic duo discusses some of the nuances related to a career in product management including why leading by trust is critical for being a great product manager.
1 in 100 #prodmgmt
The Product Guy
AUGUST 13, 2019
Not too long ago I had the pleasure of sitting down with 100PM to talk about my product management experiences and journey. I cover a lot of ground in this podcast, from founders as product people to effective product training to MUCH MORE! Check it out @ [link]. Enjoy! Jeremy Horn. The Product Guy.
Less Stress, More Success: Accounting Best Practices & Processes for 2025
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Lean UX author Jeff Gothelf on why design must have a seat at the table
Intercom, Inc.
AUGUST 15, 2019
? ?. If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team. Author Jeff Gothelf sees this all the time in his work as a consultant for medium- and large-sized companies, and it inevitably leads to a culture clash where designers feel unvalued.
How to Master Innovation (without the) Labs
Mind the Product
AUGUST 13, 2019
Despite up to 96% of all innovation projects failing to make any return on investment and 97% of large businesses believing digital innovation to be critical to their future success , how do organisations find the balance between challenging the status quo and creating innovative products and services time and time again? Generally speaking, organisations have three options when starting out on their innovation journey – partner, buy, or build.
Strategic Product Marketing: One Small Move, Three Big Benefits
Product Management University
AUGUST 13, 2019
A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s a tough rut to climb out of when product marketing is perceived as a tactical extension of product management, tasked with little more than mobilizing product value propositions to drive sales.
Becoming a Proactive Product Manager
The Product Guy
AUGUST 15, 2019
Guest Post by: Hannah Kim (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. Before my first year of product management, I had lots of preconceived notions about product management. These came from watching other product managers, reading books, attending meetups, and talking to other people in the tech industry about what product managers did.
B2B eCommerce, Self-Service Portals, and PIM Trends for 2024
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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
How to design a Remote Unmoderated Usability Test
Userzoom
AUGUST 15, 2019
Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. It’s known for its economy with time and money in comparison to a lab-based study, and it can provide statistically valid quantitative data, as well as immediacy to usability issues with video, qualitative, and behavioral data. In the following article, we’ll take you through the seven steps you need to follow to create an effective project plan for all remote unmoderated usa
Enabling Outcome-Oriented Product Organisations Through OKRs by Sonja Mewes
Mind the Product
AUGUST 16, 2019
While most product people can agree on the attributes of an effective goal, turning them into tangible results is a different story. Goals quickly lose their effectiveness when product teams are not able to link them to the actions of their daily work. However, before you join in the OKR hype, it makes sense to take a couple of steps back. In this MTP Engage Hamburg talk, I use the learning journey of the (fictional) start-up Analytico to walk through the stages of getting started and scaling ob
Can Product Work Be Done Remotely?
ProductCraft
AUGUST 13, 2019
A lone engineer codes feverishly in a dimly-light room, drinking a caffeinated beverage and typing until their hands hurt. That dimly-light room is located in their home, the perfect environment for writing code. That’s probably what you’d see if I asked you to visualize what an engineer looks like at work. Either that or someone. Read more » The post Can Product Work Be Done Remotely?
Focus on the Product Team and Everyone’s Legacy
The Product Guy
AUGUST 13, 2019
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
4 AI Hacks to Make Sales Teams More Efficient
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Scrum First Principles
The Product Coalition
AUGUST 12, 2019
TL; DR: Scrum First Principles Popularized by Elon Musk, utilizing first principles thinking to solve problems in an innovative, creative, and less biased way has proven popular in the tech community. Given that its sibling empiricism is an integral part of Scrum as a framework, applying Scrum first principles thinking is also a useful exercise. Learn more about how to Elon Musk the Scrum Guide.
The Daily Standup is Broken, What Should You Do Now?
Mind the Product
AUGUST 12, 2019
The standup meeting, or daily scrum, as a team information-gathering staple has evolved into dogma , and especially tech dogma, over time. Not only did it seem like everyone was doing standups as their default way of conveying project context, it felt like there wasn’t an alternative. This was the path of the agile startup, midsize business, and the looking-to-feel-smaller enterprise for many years.
The Beginner’s Guide to Product-Led Growth Metrics
Gainsight
AUGUST 14, 2019
Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges. You then have to optimize users’ ROI, increase adoption, and accurately discover your customer journey bottlenecks. Which features bring the majority of revenue?
Clear Product Outcomes
The Product Guy
AUGUST 11, 2019
How can you have a great product if everyone is not on the same page. One of the great problems is overcoming the challenge of communication clear product outcomes. Watch and learn more from product management expert, Don Ross.
Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
NerdWallet’s CEO on Navigating the Shift from First-Time Founder to Seasoned Exec
First Round Review
AUGUST 13, 2019
NerdWallet co-founder and CEO Tim Chen reflects on the arc of his journey as founder after more than a decade of company building. He shares the six mindset shifts he needed to make to transition from entrepreneur to executive as his startup scaled, weaving together a collection of lessons that will be invaluable for any founder finding themselves at this very same crossroads.
The Mindset of Empowerment by Laura Scanga
Mind the Product
AUGUST 15, 2019
As a product manager you’re the monkey in the middle. You have multiple stakeholders, all with different and sometimes competing demands, and it’s your job to manage these. A successful product manager will remove themselves as a barrier, and bring people to a shared understanding through a customer mindset. In this ProductTank London talk, new product and market growth consultant Laura Scanga shares some thoughts on how best to do this and which tools and exercises can be useful.
Are Watch Product Managers Almost Out Of Time?
The Accidental Product Manager
AUGUST 12, 2019
Change is happening and watch product managers need to learn to deal with it Image Credit: Barron Fujimoto. So here’s an interesting question to kick things off: do you wear a watch? Not all that long ago, the answer to this question would have been pretty much “yes” for everyone. I mean, how else were you going to be able to tell what time it was?
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