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This is a guest post from Ab hinaw Kumar. Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role fro
Photo by Hugo GF on Unsplash Traditionally, we accessed applications via desktop. We downloaded and installed products, using that native digital doorway saved to our computer for repeat entry. Web-based solutions have since wreaked disruption upon this tradition. We increasingly access our applications via browsers, consuming the technology through a web log-in.
When a company hires a fancy management consulting firm to help them “optimize” operations, one of the first things they’ll do is document how things are currently being done. They will interview stakeholders and individual contributors, review documentation, and hold whiteboard-heavy meetings to unpack the current methods being utilized in the company.
Mis-steps and mistakes can be great opportunities for learning. From past regrets reflected spring great product people. Watch as we learn more from product management expert, Alisa Warshawski.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
by Ellen Gottesdiener Frustrated with the outcomes of your products? Are you, as a product manager, struggling with your development team? In my work as a product coach, achieving less than stellar product outcomes is all too common. Surprisingly, the solution to better outcomes may be right under your nose. The answer is in retrospectives.
Learn how to go from “gear head” to “group head.” Two spheres of capabilities are needed for product managers to be successful. One is competency in the processes, practices, and tools of product management. That is where I spend much of my time helping product managers and teams. The other sphere is competency in what is often called the soft skills and aligned with leadership.
Effective product managers and leaders know that it’s worth investing in their personal brands. I’ll provide lessons from working with more than 200 product managers on refining their articles, interviews, and insights to reach key audiences. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation on this topic.
But when we look back at all these things, we find something interesting, which is that a lot of these mistakes and things we wish we had done differently actually have the same simple pattern. I spoke on this pattern at the Inside Intercom World Tour because I think it’s a very common one. The transcript of the talk is published below, and you can also listen on our podcast or watch my talk here.
If you’re active on Product Twitter, then you already know John Cutler. It’s not just that he’s extremely prolific – it’s the quality and depth of his tweets (and his longer essays ) that reach deep into the heart of what we’re struggling with on a daily basis – especially his post 12 Signs You’re working in a Feature Factory.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Recently I have been mentoring fresh graduates of the Masters in Business Analytics program from a historic Virginia school. Ironically… Continue reading on Towards Data Science ».
Listen: SoundCloud | PMLesson. Transcript: PMLesson. Original Essay: 5 Paths To Your First Product Manager Role. I was recently invited on the PMLesson podcast to share the 5 most common paths to landing your first product management role. We discussed each of the following ways to break in as well as best practices for each path to increase your chances of successfully making the leap.
As product engineers, we like to build things, we like to solve problems, and we also want to have impact, right? But in order to have maximum impact, you need to build things that solve the right problems. How do we do that? By cultivating a deep sense of empathy for our customers. At our event Building Intercom in Dublin, I discussed how this empathetic approach can play out even on a small scale, using the example of a seemingly simple feature I was working on.
In this ProductTank Singapore talk, Ridzwan Aminuddin compares “speaking API” to “speaking engineering”. He delivers a bit-by-bit explanation of API fundamentals to bridge the gap between product managers and developers. In non-technical terms, an API is “a stable contract for communications between computer services” – essentially, a mechanism that allows computer services to speak with each other.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
The B2B Product Manager Magazine February 2019 is now available. Product roadmap decisions are among the most debatable in every organization, especially when you don’t nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there’s a whole lot less to debate. Enjoy our February/March issue.
Image Source If you’re even slightly inclined towards Product Management, there’s very little probability that you may not have heard of “ Product Hunt ”. It is the place to learn about cool tech products that people are creating and testing. If you haven’t had a chance to go and check it out, you really should. But I am not here to talk about Product Hunt today (it deserves an entire blog post!
When it comes to scaling a business in 2019, one thing matters most: customer experience. For today’s prospects, that means providing a real-time, personalized buying journey. Last week we sat down with growth expert Sujan Patel to talk about how sales teams can create these experiences at scale – with chatbots. Chatbots enable sales people, us included ??
Mike Hyde leads data science and data engineering for Workplace, Facebook’s new enterprise product for company connectivity. He is passionate about using data and insights to create innovative company cultures, so he spoke at ProductTank London about data for growth. How do we attach data science and analytics to product development and management? There is no “right” answer, but Mike uses three ingredients to optimise his data in Workplace: Data tooling.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare. And how often do the revenue projections match reality? It’s hard to say. No one ever compares projections to actuals after the product hits the market. Here are three steps for creating more realistic product business cases and simplifying apples to apples comparisons for multiple product investment opportunities.
Raise your hand if you started this year with a productivity resolution. How are you tracking against it now? If you’re like most people, that resolution may be slipping further out of sight. The majority of New Year’s resolutions fail by February, so the odds are stacked against you. If your goal is to be more productive, the best place to start is by having the right tools.
I believe that predictive analytics is poised to enable businesses in ways we didn’t think were possible several years ago. It’s starting to play critical roles in solving inventory problems, loan prediction, user personalization, customer segmentation, propensity to churn, product pricing, and many other areas, with the goal of enhancing customer experience and the bottom line.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
What suggestions do you have for overcoming bad product PR? I have a product that has a poor reputation based on legacy quality issues that have since been resolved. Rebuilding product credibility continues to be difficult internally and externally. Overcoming bad product PR comes down to generating enough positive product PR, both internally and externally, to drown out the bad.
As a product team grows from one or two individual contributors to a larger, more diverse team, it takes some work to ensure everyone is set up for success. Different personalities, styles, and expectations can create inconsistent experiences for others when dealing with the product team. This process can hurt the overall productivity of the group, or even damage product management’s reputation within the organization.
I have spent more than 15 years with UX design agencies. In that time, I have had the luck to get to know many of the best people in this field in person. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. Today I’m going to give you an overview of the top UX design agencies.
One objective of #MTPEngage MCR was to provide insights into what we can learn from Manchester’s heritage – from how we ship product through to how we iterate as needs dictate. We can start with something completely different from what we end up shipping through being agile and responsive to change. Lou Cordwell’s talk at the conference reinforced the importance of these elements and looked to Manchester’s industrial past for inspiration.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Take control of your career by interviewing your employer. Many have written about what qualities they are looking for in a product manager and how they recruit them. I promise to write my own take on this at some point. This time I want to take another angle. When I mentor product managers or talk with my colleagues, many times their greatest challenge is that the culture of their company ties their hands.
Today, the long-awaited second Product Analytics Playbook: Mastering Engagement is here! Over 27,000 words on how to best engage with your customers—current, new, and future. No matter where they are in the engagement loop, you have a unique opportunity to continuously provide them value and remind them how your product can help make their lives easier.
When disruption knocks on the door, do you fight or take flight? In 2018, Texas Mutual chose to fight. After decades at the forefront of workers’ compensation insurance for the state of Texas, Texas Mutual recognized that they would have to change how they delivered value in order to stay at the top. Cue Agile. In our next webinar, Erik Cottrell will interview Texas Mutual COO and Agile Velocity client, Jeanette Ward.
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