BrainMates

FEBRUARY 26, 2019

This is a guest post from Ab hinaw Kumar. Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role fro

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

The Product Coalition

FEBRUARY 25, 2019

Photo by Hugo GF on Unsplash Traditionally, we accessed applications via desktop. We downloaded and installed products, using that native digital doorway saved to our computer for repeat entry. Web-based solutions have since wreaked disruption upon this tradition. We increasingly access our applications via browsers, consuming the technology through a web log-in.

Development 60

Development Download Transportation Technology 60

ProductPlan

FEBRUARY 26, 2019

When a company hires a fancy management consulting firm to help them “optimize” operations, one of the first things they’ll do is document how things are currently being done. They will interview stakeholders and individual contributors, review documentation, and hold whiteboard-heavy meetings to unpack the current methods being utilized in the company.

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Document Roadmap Data Visualization Research Software 84

Lead on Purpose

FEBRUARY 23, 2019

Guest post by Jesse Nieminen We’re living in an age where many industries are facing big changes. To thrive, or even survive, most companies need to find ways to innovate. Yet, most companies fail to do that.

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Leadership Vision 373

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

bpma ProductHub

FEBRUARY 23, 2019

by Ellen Gottesdiener Frustrated with the outcomes of your products? Are you, as a product manager, struggling with your development team? In my work as a product coach, achieving less than stellar product outcomes is all too common. Surprisingly, the solution to better outcomes may be right under your nose. The answer is in retrospectives.

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Product Manager Product Management Development Management 283

Mind the Product

FEBRUARY 26, 2019

Customer Experience 156

Customer Experience 156

Lead on Purpose

FEBRUARY 25, 2019

The word ‘habit’ generates different thoughts depending on your situation. For some it’s that thing they are addicted to. For others it brings to mind the things they’re not doing and invokes anxiety.

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Piyanka Jain

FEBRUARY 27, 2019

Recently I have been mentoring fresh graduates of the Masters in Business Analytics program from a historic Virginia school. Ironically… Continue reading on Towards Data Science ».

Education 150

Education 150

Intercom, Inc.

MARCH 1, 2019

As product engineers, we like to build things, we like to solve problems, and we also want to have impact, right? But in order to have maximum impact, you need to build things that solve the right problems. How do we do that? By cultivating a deep sense of empathy for our customers. At our event Building Intercom in Dublin, I discussed how this empathetic approach can play out even on a small scale, using the example of a seemingly simple feature I was working on.

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Engineering Reporting Tools Research Software Feedback Software 151

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Testing

The Product Guy

FEBRUARY 24, 2019

Mis-steps and mistakes can be great opportunities for learning. From past regrets reflected spring great product people. Watch as we learn more from product management expert, Alisa Warshawski.

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Product Manager Product Management Management Management 140

Mind the Product

FEBRUARY 27, 2019

If you’re active on Product Twitter, then you already know John Cutler. It’s not just that he’s extremely prolific – it’s the quality and depth of his tweets (and his longer essays ) that reach deep into the heart of what we’re struggling with on a daily basis – especially his post 12 Signs You’re working in a Feature Factory.

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Product Research Entertainment Startups Education 128

Sachin Rekhi

FEBRUARY 27, 2019

Listen: SoundCloud | PMLesson. Transcript: PMLesson. Original Essay: 5 Paths To Your First Product Manager Role. I was recently invited on the PMLesson podcast to share the 5 most common paths to landing your first product management role. We discussed each of the following ways to break in as well as best practices for each path to increase your chances of successfully making the leap.

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Product Manager Product Management Management Management 119

Product Management University

FEBRUARY 28, 2019

The B2B Product Manager Magazine February 2019 is now available. Product roadmap decisions are among the most debatable in every organization, especially when you don’t nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there’s a whole lot less to debate. Enjoy our February/March issue.

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Magazine B2B Product Research Product Manager 11

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

The Product Guy

FEBRUARY 28, 2019

Effective product managers and leaders know that it’s worth investing in their personal brands. I’ll provide lessons from working with more than 200 product managers on refining their articles, interviews, and insights to reach key audiences. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation on this topic.

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Branding Product Manager Product Management Management 136

Mind the Product

MARCH 1, 2019

In this ProductTank Singapore talk, Ridzwan Aminuddin compares “speaking API” to “speaking engineering”. He delivers a bit-by-bit explanation of API fundamentals to bridge the gap between product managers and developers. In non-technical terms, an API is “a stable contract for communications between computer services” – essentially, a mechanism that allows computer services to speak with each other.

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Data Visualization Engineering Development Product Manager 113

Intercom, Inc.

FEBRUARY 26, 2019

When it comes to scaling a business in 2019, one thing matters most: customer experience. For today’s prospects, that means providing a real-time, personalized buying journey. Last week we sat down with growth expert Sujan Patel to talk about how sales teams can create these experiences at scale – with chatbots. Chatbots enable sales people, us included ??

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Webinar Customer Experience Demo Books 112

Product Management University

FEBRUARY 27, 2019

Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare. And how often do the revenue projections match reality? It’s hard to say. No one ever compares projections to actuals after the product hits the market. Here are three steps for creating more realistic product business cases and simplifying apples to apples comparisons for multiple product investment opportunities.

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B2B Marketing Strategy Article 100

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Data Visualization

dscout People Nerds

FEBRUARY 27, 2019

Serial host Sarah Koenig on compelling, empathetic storytelling in the age of audio.

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Mind the Product

FEBRUARY 25, 2019

Mike Hyde leads data science and data engineering for Workplace, Facebook’s new enterprise product for company connectivity. He is passionate about using data and insights to create innovative company cultures, so he spoke at ProductTank London about data for growth. How do we attach data science and analytics to product development and management? There is no “right” answer, but Mike uses three ingredients to optimise his data in Workplace: Data tooling.

Data Visualization 112

Data Visualization Analytic Tools Enterprise Engineering 112

Intercom, Inc.

FEBRUARY 27, 2019

Raise your hand if you started this year with a productivity resolution. How are you tracking against it now? If you’re like most people, that resolution may be slipping further out of sight. The majority of New Year’s resolutions fail by February, so the odds are stacked against you. If your goal is to be more productive, the best place to start is by having the right tools.

Reporting Tools 106

Reporting Tools Data Visualization Messaging Books 106

Product Management University

FEBRUARY 27, 2019

What suggestions do you have for overcoming bad product PR? I have a product that has a poor reputation based on legacy quality issues that have since been resolved. Rebuilding product credibility continues to be difficult internally and externally. Overcoming bad product PR comes down to generating enough positive product PR, both internally and externally, to drown out the bad.

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White Paper Webinar Customer Experience Positioning 100

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

ProductPlan

FEBRUARY 28, 2019

As a product team grows from one or two individual contributors to a larger, more diverse team, it takes some work to ensure everyone is set up for success. Different personalities, styles, and expectations can create inconsistent experiences for others when dealing with the product team. This process can hurt the overall productivity of the group, or even damage product management’s reputation within the organization.

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Weak Development Team User Testing Onboarding KPIs Product Research 86

Mind the Product

FEBRUARY 28, 2019

I believe that predictive analytics is poised to enable businesses in ways we didn’t think were possible several years ago. It’s starting to play critical roles in solving inventory problems, loan prediction, user personalization, customer segmentation, propensity to churn, product pricing, and many other areas, with the goal of enhancing customer experience and the bottom line.

Data Visualization 104

Data Visualization Analytic Tools User Testing Customer Feedback 104

UX Studio: Product Management

FEBRUARY 26, 2019

I have spent more than 15 years with UX design agencies. In that time, I have had the luck to get to know many of the best people in this field in person. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. Today I’m going to give you an overview of the top UX design agencies.

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UX Data Visualization Research Software Analytic Tools 80

The Product Coalition

FEBRUARY 25, 2019

Image Source If you’re even slightly inclined towards Product Management, there’s very little probability that you may not have heard of “ Product Hunt ”. It is the place to learn about cool tech products that people are creating and testing. If you haven’t had a chance to go and check it out, you really should. But I am not here to talk about Product Hunt today (it deserves an entire blog post!

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Product Manager Product Management User Testing Customer Feedback 80

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

Ask Benny

MARCH 1, 2019

Take control of your career by interviewing your employer. Many have written about what qualities they are looking for in a product manager and how they recruit them. I promise to write my own take on this at some point. This time I want to take another angle. When I mentor product managers or talk with my colleagues, many times their greatest challenge is that the culture of their company ties their hands.

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User Testing Customer Feedback Customer Experience Positioning 78

Mind the Product

MARCH 1, 2019

One objective of #MTPEngage MCR was to provide insights into what we can learn from Manchester’s heritage – from how we ship product through to how we iterate as needs dictate. We can start with something completely different from what we end up shipping through being agile and responsive to change. Lou Cordwell’s talk at the conference reinforced the importance of these elements and looked to Manchester’s industrial past for inspiration.

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Product Research Agile Naming Information 97

Amplitude

FEBRUARY 27, 2019

Today, the long-awaited second Product Analytics Playbook: Mastering Engagement is here! Over 27,000 words on how to best engage with your customers—current, new, and future. No matter where they are in the engagement loop, you have a unique opportunity to continuously provide them value and remind them how your product can help make their lives easier.

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Analytic Tools Research Software User Testing Product Research 75