Sat.Mar 10, 2018 - Fri.Mar 16, 2018

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Navigating the complexity of change aversion

Intercom, Inc.

Change aversion is a concept well known to designers and product managers. It’s the negative reaction users have to changes in your product, whether that’s functional changes such as updates to product features, or interface changes such as visual redesigns. History is littered with cautionary tales of introducing change. When Twitter changed its “faves” icon from stars to hearts, users threatened a mass exodus.

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Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

Feature Broker and Product Dictator. How do you best lead the stakeholders and development team as the person in charge of the product? One way to answer this question is to avoid unhelpful but common leadership styles. Two of these styles, feature broker and product dictator, are shown in the picture below. A feature broker is a product person who relies on others—the stakeholders, development team, management, users, or a customer—to come up with ideas and make product decisions.

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Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? Are you interested in sharing your story and advice with others?

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Building Awesome Product Teams by Martin Eriksson

Mind the Product

Summary: Build better product teams by hiring smart, diverse groups of people, getting out of the way, and focusing your teams on outcomes rather than outputs. It’s not About Products, it’s About People. A lot of people think that product managers need to be experts in technology, user experience and business strategy. However, normally product managers have arrived in their role through just one of these areas of work – and are picking up the others as they go along.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Why live chat isn’t just for customer service anymore

Intercom, Inc.

For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? According to an eConsultancy report , for every $92 spent acquiring prospects only $1 is spent converting them. Sure, that dollar could give you returns in spades, but in reality the odds of that are no better than a craps table in Las Vegas.

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Product Management Conferences: The Complete List (2018 Update)

Tim Herbig

Product Management Conferences are a valuable opportunity to get inspiration for your daily work through new input and build a robust network. Both are incredibly important to make progress in your career as a product manager. To help you cut through the noise of all the conferences out there, I put together this comprehensive overview of the most relevant conferences out there.… Continue Reading.

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Manage Conflict by Building Your Product EQ

Mind the Product

I introduced a concept called Product EQ when speaking about managing conflict at work at a recent ProductTank London. It’s a term that focuses on the emotional intelligence / emotional quotient competencies that were introduced by Daniel Goleman and remain essential to our craft such as influencing, teamwork & collaboration, leadership, organizational awareness, and empathy.

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How to run a successful beta in 7 steps

Intercom, Inc.

Prior to joining Intercom as a Product Manager, I had never run a structured beta. When it came to finally running my first one, I was surprised to find very little information online that could help me. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years.

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Use This Equation to Determine, Diagnose, and Repair Trust

First Round Review

Anne Raimondi has headed up product, marketing and operations at big names throughout tech. This one lesson is at the heart of her approach to leadership.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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UX Storyboard Creation: A Complete Guide For Beginners

UX Studio

UX storyboard creation seems like a slightly overlooked design technique. We all know the value of user interviews or personas. We agree that testing is a crucial part of product design. In contrast, people do not commonly use storyboarding, even though it can help in many situations. As a true fan of the technique, I want to walk you through all the whys and hows of UX storyboard creation in this complete guide.

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Stop Building for the Sake of Building

UserVoice

More is better, right? The more stuff your product can do, the more markets and personas you’re satisfying. The more capabilities you have, the fewer reasons for a prospect to say no. The more functionality, the longer people will spend using it. The more things it can do, the more people will pay for it. Well, let’s not get ahead of ourselves… That might hold true for a Swiss Army knife, for most products more does not always equal better.

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Understanding direct and indirect competition

Intercom, Inc.

Sometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food. McDonalds and Weight Watchers are selling wildly different products, but they’re competing for the same customers.

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Wait But Why’s Tim Urban on Parsing and Transmitting Complex Ideas

First Round Review

From cryonics to AI to procrastination, Wait But Why's Tim Urban distills and presents the most complex ideas. Here he shares how he makes sense of hard-to-understand concepts so they're rich and resonant for others — an act that every startup leader and team must master over and over again.

Startups 109
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Market-Driven Products vs. Market-Driven Product Companies

Product Management University

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resource allocation. Market-driven product companies adopt a “whole is greater than the sum of the parts” approach to create higher value multi-product solutions for named market segments th

Marketing 100
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Imbuing Product Strategy

The Product Guy

Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires product strategy. What are your customers’ needs? How do you best solve for these needs? How do you get your team and organization to effectively solve for these needs together. These are all key questions addressed as part of product strategy.

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Stripe’s Will Larson on engineering and infrastructure management

Intercom, Inc.

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. Will Larson has managed infrastructure teams for some of the biggest names in software.

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Want Better Product Managers? Throw Them In at the Deep End

Mind the Product

I recently read a write-up of what looked like a very interesting roundtable discussion with product leaders in London. The last of the four topics particularly caught my eye: “how do you increase the commercial acumen of product managers?”. The article suggested that “product people (especially those in Europe) are weak commercially”, which “can lead to bad assumptions, particularly in more complex environments”.

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How To Select the Right Software for Innovation Management

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

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Segmenting Markets and Quantifying New Product Ideas

Product Management University

Segmenting markets is the most important thing your organization can do because it answers the question, WHO are our target customers? In other words, your market segments are the basis for all critical decisions because they form the common bulls-eye that focuses all product, marketing and sales activities to common customer needs and goals. Market segmentation is especially important when quantifying new product ideas because it doesn’t force you to rely on sales forecasts or sales commi

Marketing 100
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Best Thing about being a Product Manager

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. In the Now. > What do you like most about being a product manager? My favorite part of being a Product Manager is seeing a satisfied customer. When I can deliver a product that really means something to someone, and see how it impacts their life, that’s pretty special.

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IoT Product Leadership – Episode 05: Data Science Considerations for Product Managers

Daniel Elizalde IoT Blog

Dan Yarmoluk, Director of Business Development for ATEK Access Technologies, shares expert advice on data science considerations for Product Managers. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Dan shares his background and about ATEK. The biggest misconceptions about data science and IoT.

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Sometimes Success Takes a Little Luck

Clever PM

Have you ever stopped to think about what makes some products successful while others languish in obscurity? What made Orkut fail while Facebook took the world by storm? What made StackExchange such a tremendously popular forum when there are literally thousands of others who have attempted the same thing? As much as we Product Managers […].

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How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy

Speaker: Paul Heller

Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, pro

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Making Great Product Teams – The View From our Oslo Panel

Mind the Product

#MusicMonday at ProductTank Oslo saw three speakers address a variety of topics, including disruptive products, experimenting with product teams, and an entrepreneurial journey. Tom-Tom Erik Isaksen , Davide Vitiello and Inge André Sandvik also got together for a panel discussion to explore what makes great product teams. They discussed five key questions:-.

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Creating a Product Management Team from Scratch

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Design Sprints”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

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Data Science Considerations for Product Managers

Daniel Elizalde IoT Blog

Dan Yarmoluk, Director of Business Development for ATEK Access Technologies, shares expert advice on data science considerations for Product Managers. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Dan shares his background and about ATEK. The biggest misconceptions about data science and IoT.

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From Writer to UX Researching-Product Manager with Norman Dalager of Bloomberg

UserInterviews

Norman Dalager shares his user research tips from years of experience at Bloomberg, Bravo, MTV, and About.com.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Wait But Why’s Tim Urban on Parsing and Transmitting Complex Ideas

First Round Review

From cryonics to AI to procrastination, Wait But Why's Tim Urban distills and presents the most complex ideas. Here he shares how he makes sense of hard-to-understand concepts so they're rich and resonant for others — an act that every startup leader and team must master over and over again.

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An Award-Winning App for Learning Sign Language

Balsamiq

This month we're checking back in on Apps for Good , an organization that teaches young students how to build mobile apps and IoT products. Balsamiq provides free licenses to the students to wireframe their products. We first met Apps for Good in 2013 and are delighted to see how much success they've had since then. In 2017, the Apps for Good team from St Marylebone School in London designed an app called Sign Time which won the "People's Choice Award" at the annual competiti

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Comments on “Three Rules for Making a Company Truly Great.” (Hint, It’s About Pricing.)

Pragmatic Marketing

I just read for the first time a Harvard Business Review article, “ Three Rules for Making a Company Truly Great ,” by Michael Raynor and Mumtaz Ahmed (April 2013). The rules come from a statistical analysis of thousands of companies over decades. Here are the three rules as written in the article: 1. Better before cheaper—in other words, compete on differentiators other than price. 2.